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Designing Breakthrough Advertisements: Basics to Begin

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Designing Breakthrough Advertisements: Basics to Begin

Dieser Kurs ist Teil von Spezialisierung „Designing Breakthrough Advertisements and Commercials “

Dozent: Dan Ligon

Bei enthalten

Mehr erfahren

5 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

3 Wochen zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

5 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

3 Wochen zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Create more attention-getting advertisements to break through the clutter and stand out from the competition.
Master the techniques to become a better copywriter to craft more impactful headlines, body copy, and video scripts.
Design and think like an art director by applying and influencing typefaces, visuals, and the layouts of advertisements.
Appeal to customers by understanding their needs and tailoring the messages in advertisements.

Kompetenzen, die Sie erwerben

Kategorie: Target Audience
Kategorie: Creative Design
Kategorie: Advertising Campaigns
Kategorie: Storytelling
Kategorie: Typography
Kategorie: Advertising
Kategorie: Intellectual Property
Kategorie: Graphic and Visual Design
Kategorie: Layout Design
Kategorie: Copywriting
Kategorie: Writing
Kategorie: Marketing Design
Kategorie: Visual Design
Kategorie: Digital Assets
Kategorie: Visual Storytelling
Kategorie: Writing and Editing

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Bewertungen

17 Aufgaben

Unterrichtet in Englisch

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

Logos von Petrobras, TATA, Danone, Capgemini, P&G und L'Oreal

Erweitern Sie Ihre Fachkenntnisse

Dieser Kurs ist Teil der Spezialisierung Spezialisierung „Designing Breakthrough Advertisements and Commercials “

Wenn Sie sich für diesen Kurs anmelden, werden Sie auch für diese Spezialisierung angemeldet.

Lernen Sie neue Konzepte von Branchenexperten
Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
Erwerben Sie ein Berufszertifikat zur Vorlage

In diesem Kurs gibt es 5 Module

Designing Breakthrough Advertisements: Basics to Begin will teach you the skills to make breakthrough advertisements. In this course you will learn how to approach writing headlines and commercial scripts. We'll explore how to direct art and conquer page layouts. And we'll cover typefaces and visuals, so that you know how and when to employ them. All with the singular goal of crafting pieces of communication that will get your potential customers engaged and more likely to respond to your message.

So if you're ready to do some advertising and make that investment in your business, then this is course for you. We’ll show you the best practices to make sure you're making the most effective advertisements you can make. After all, if you're taking the time to develop a marketing plan and a media placement strategy, shouldn't you also take the time to learn how to make an advertisement that won't get immediately ignored?

Moduldetails

You can think of advertising as the world’s 8th oldest profession, give or take. Humans have been creating advertisements since before we could read and write. How can something so old still be effective? We’ll look at the characterizes of effective advertisements and ineffective ones. We’ll look at the different kinds of advertisements and learn the strategies to make the right choice for communication you want to create. Most importantly, we’ll get you looking at advertisements not through the eyes of a consumer, but rather, through the eyes of designer. You don’t have to start from scratch, you can stand on the shoulders of techniques and practices that have worked in the past to make your advertisements work harder for you.

Das ist alles enthalten

10 Videos4 Lektüren4 Aufgaben

10 VideosInsgesamt 34 Minuten

Specialization Introduction1 Minute
Meet Your Instructor4 Minuten
Course Introduction2 Minuten
Copywrite Versus Copyright4 Minuten
Who Put the "Copy" into "Copywrite"?4 Minuten
What is Art Direction?5 Minuten
What is Art Direction Part 23 Minuten
Clients and Logos3 Minuten
Keeping Clients Happy4 Minuten
The Customer's Champion3 Minuten

4 LektürenInsgesamt 121 Minuten

Course Updates and Accessibility Support1 Minute
Portfolio Practice: Copy Writing45 Minuten
Portfolio Practice: Art Direction60 Minuten
Portfolio Practice: Clients15 Minuten

4 AufgabenInsgesamt 105 Minuten

Copywrite versus Copyright15 Minuten
Introduction to Art Direction15 Minuten
Clients and Logos15 Minuten
End of Module 1 Wrap Up60 Minuten

What is Copywriting? What do copywriters do? What makes a good headline? What makes good body copy? What’s involved with writing a script? Even if you never written that much before, you can be sure that you’ll be improved after this module. You'll get specific tips to make your advertising copy more readable, muscular and memorable.

Das ist alles enthalten

11 Videos5 Lektüren5 Aufgaben1 Diskussionsthema

11 VideosInsgesamt 55 Minuten

Some Basics to Begin5 Minuten
Looking at Great Headlines6 Minuten
Headlines. How Do I Get There?4 Minuten
Body Copy Basics to Begin6 Minuten
How to Write Body Copy6 Minuten
Meet the Scripts6 Minuten
Theater of the Mind4 Minuten
Time to Practice6 Minuten
Kill Your Babies4 Minuten
Read Out Loud2 Minuten
Kitty Wasn't Eating6 Minuten

5 LektürenInsgesamt 210 Minuten

Portfolio Practice: Headlines30 Minuten
Read Some Long Body Copy15 Minuten
Portfolio Practice: Scripts45 Minuten
Portfolio Practice: Thinking about Scripts from Beginning to End30 Minuten
Portfolio Practice: Writing and Reading Copy90 Minuten

5 AufgabenInsgesamt 165 Minuten

Thinking About Great Headlines60 Minuten
Understanding Body Copy15 Minuten
How to think about Scripts15 Minuten
Getting Better at Copywriting15 Minuten
End of Module 2 Wrap Up60 Minuten

1 DiskussionsthemaInsgesamt 25 Minuten

Discuss the Timberland Long Body Copy Advertisement25 Minuten

The partner and companion to copywriting is art direction. After all, the majority of advertisements and commercials are works of communication designed to be seen. How does one approach the visual design of an advertisement? What are things to think about? What are the watch-outs to avoid? . If want to get more visually creative with the look of your advertisements, this is the module for you.

Das ist alles enthalten

10 Videos4 Lektüren4 Aufgaben2 Diskussionsthemen

10 VideosInsgesamt 61 Minuten

Introduction to Layout7 Minuten
It's the Rule of Thirds6 Minuten
Meet the Grid6 Minuten
Typeface Vs. Font5 Minuten
Uppercase Lowercase WTF7 Minuten
What is the Role of Type?3 Minuten
Typeface Tone of Voice Practice11 Minuten
Display versus Text Type5 Minuten
Choosing Type to Use6 Minuten
A Lucky Strike Extra5 Minuten

4 LektürenInsgesamt 150 Minuten

Watch the Ending to "Finding the Fablemans"10 Minuten
Portfolio Practice: Design Your First Layout60 Minuten
Portfolio Practice: Typefaces and Fonts60 Minuten
Portfolio Practice: The Ampersand20 Minuten

4 AufgabenInsgesamt 85 Minuten

Laying out the Layout20 Minuten
The Shapes of Letters15 Minuten
Using Display and Text Type30 Minuten
End of Module 3 Wrap Up20 Minuten

2 DiskussionsthemenInsgesamt 90 Minuten

The Eyes of a Designer75 Minuten
Try handwriting different typefaces15 Minuten

Visuals appear in the majority of advertisements. How do you find them? What can you use? How should you think about them? It's everything you wanted to know about find, using, and improving the visuals you use in your advertisements.