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GenAI in Business: Discover the Possibilities

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GenAI in Business: Discover the Possibilities

Dieser Kurs ist Teil mehrerer Programme.

Dozent: Andrew Wu

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Bei enthalten

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3 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

87 Bewertungen

Stufe Anfänger

Keine Vorkenntnisse erforderlich

3 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

3 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

87 Bewertungen

Stufe Anfänger

Keine Vorkenntnisse erforderlich

3 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Understand the core capabilities of leading generative AI tools as applied to business and professional settings
Envision and forecast new business possibilities offered by generative AI in the short and medium-term
Understand the key technical components of the generative AI technology

Kompetenzen, die Sie erwerben

Kategorie: AI Product Strategy
Kategorie: AI Integrations
Kategorie: Large Language Modeling
Kategorie: AI Enablement
Kategorie: Strategic Thinking
Kategorie: Business Transformation
Kategorie: Generative Model Architectures
Kategorie: Data Integration
Kategorie: Innovation
Kategorie: AI Personalization
Kategorie: Business Process Management
Kategorie: Technology Strategies
Kategorie: Case Studies
Kategorie: Digital Transformation

Werkzeuge, die Sie lernen werden

Kategorie: Generative AI
Kategorie: ChatGPT

Wichtige Details

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Bewertungen

1 Aufgabe

Unterrichtet in Englisch

91%

of learners achieved a positive career outcome

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

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Lernen Sie neue Konzepte von Branchenexperten
Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
Erwerben Sie ein Berufszertifikat zur Vorlage

In diesem Kurs gibt es 3 Module

In this course, you’ll explore the transformative possibilities that generative AI offers to businesses. We begin by examining how generative AI is reshaping industries, automating routine tasks, and driving innovation in customer interactions and strategic insights. Through a detailed real-world case study, you will see how a large, complex business successfully implemented a generative AI solution, turning it into a valuable productivity tool.

This course introduces the "See" phase of the See, Plan, Act framework. This framework is designed to help you explore each step of the implementation process, and learn how to connect generative AI with your own data to transform it from a general tool into a customized solution tailored to your specific business needs. By the end of this course, you’ll be able to identify and evaluate new opportunities where generative AI can create value for your organization, giving you the foundational knowledge to move forward with confidence in your AI strategy. This course helps lay the groundwork for the next phase: planning and executing a successful generative AI implementation in your business. This is the first course in the “Generative AI in Business,” a course series for business professionals interested in using generative AI to support, enhance, and amplify the work of their organizations.

Moduldetails

In the first module, we explore the new (and sometimes radical) technical possibilities that generative AI brings to business. We will examine how generative AI can transform everyday business tasks across various functions and sectors. We begin by analyzing a typical day in the office---and see firsthand how these technologies can reshape workflows and drive innovation.

Das ist alles enthalten

4 Videos5 Lektüren

In this module, we take an in-depth look at a real-world business where generative AI is deployed in a complex environment. We'll examine the end-to-end process of designing and implementing a generative AI-based learning assistant at the University of Michigan, which provides 24/7 Q&A support to thousands of students. This case study will highlight key lessons on selecting the right business area for AI transformation, integrating the appropriate data, and deploying strategies to maximize value and ensure success---concepts that we'll expand and refine in the next courses.

Das ist alles enthalten

3 Videos1 Lektüre

In this closing module, we will unpack the case and concepts discussed so far, and explain the key terminology that defines the specifics of how generative AI functions. The course concludes with a guided case study that will assess your ability to leverage what you've learned to appraise appropriate generative AI applications. We'll also provide supplemental resources for your continued learning and reference.

Das ist alles enthalten

4 Videos3 Lektüren1 Aufgabe

4 VideosInsgesamt 20 Minuten

What Does "GenAI" Do?6 Minuten
Why Does GenAI "Generate" So Well?6 Minuten
How Does the "Generation" Work?5 Minuten
Course Wrap-Up3 Minuten

3 LektürenInsgesamt 25 Minuten

Guided Case Study Introduction5 Minuten
Glossary & Additional Resources10 Minuten
End-of-Course Survey10 Minuten

1 AufgabeInsgesamt 30 Minuten

GenAI in the Retail Industry30 Minuten

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Dozent

Lehrkraftbewertungen

(21 Bewertungen)

Andrew Wu

University of Michigan

8 Kurse134.348 Lernende

von

University of Michigan

Bewertungen von Lernenden

5 stars
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4 stars
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3 stars
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Zeigt 3 von 87 an

Geprüft am 24. Nov. 2025

This course really helped me fill in some missing pieces as to the various parts and terminology surrounding Generative AI and consider how I could use it further in the future.

Geprüft am 6. März 2026

Clear exploration of how generative AI can be used in business. With focus on LLMs, and case study in application in university courses, and quiz on retail industry.

Geprüft am 8. März 2025

thanks so much for your teaching, very clear, good content and good pronunciation, thanks

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