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Email Marketing: Campaigns, Tools & Optimization

kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen.

Email Marketing: Campaigns, Tools & Optimization

Dieser Kurs ist Teil von Spezialisierung „Email & Digital Marketing Strategy“

Dozent: EDUCBA

Bei enthalten

Mehr erfahren

4 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

9 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

4 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

9 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Design and execute effective email marketing campaigns.
Apply automation, drip campaigns, and retargeting strategies.
Analyze metrics to optimize engagement and conversion rates.

Kompetenzen, die Sie erwerben

Kategorie: Digital Marketing
Kategorie: Target Audience
Kategorie: Email Automation
Kategorie: Email Marketing
Kategorie: Campaign Management
Kategorie: Performance Analysis
Kategorie: Marketing Strategies
Kategorie: Marketing Analytics
Kategorie: Customer Engagement
Kategorie: Campaign Planning
Kategorie: Customer Relationship Building
Kategorie: Marketing Automation

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Kürzlich aktualisiert!

Mai 2026

Bewertungen

15 Aufgaben

Unterrichtet in Englisch

91% of learners achieved a positive career outcome

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

Logos von Petrobras, TATA, Danone, Capgemini, P&G und L'Oreal

Erweitern Sie Ihre Fachkenntnisse

Dieser Kurs ist Teil der Spezialisierung Spezialisierung „Email & Digital Marketing Strategy“

Wenn Sie sich für diesen Kurs anmelden, werden Sie auch für diese Spezialisierung angemeldet.

Lernen Sie neue Konzepte von Branchenexperten
Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
Erwerben Sie ein Berufszertifikat zur Vorlage

In diesem Kurs gibt es 4 Module

Master email marketing strategies, automation, and campaign optimization to drive engagement and conversions. Learn how to build high-performing email campaigns that deliver measurable results.

This course introduces you to the essential principles and practical techniques of email marketing, one of the most effective digital channels for building lasting customer relationships. You will learn how to create structured campaigns, grow subscriber lists, and design emails that capture attention and drive action. We’ll explore how modern email marketing platforms and automation tools streamline campaign execution. You’ll learn how to build workflows, implement drip campaigns, and use retargeting strategies to engage your audience at the right time. The course also focuses on performance and optimization. You will discover how to improve deliverability, increase open rates, and analyze key metrics to refine your campaigns. Whether you are a beginner or looking to enhance your skills, this course provides a practical, step-by-step approach to email marketing success. By the end of the course, you will be able to confidently design, automate, and optimize email campaigns that strengthen customer relationships and drive business growth.

Moduldetails

This module introduces the fundamentals of email marketing, explaining how email communication works, why it remains a powerful digital marketing channel, and how businesses design effective marketing emails. Learners explore the principles of permission-based email marketing and gain practical insight into creating structured email campaigns that engage subscribers.

Das ist alles enthalten

10 Videos4 Aufgaben

10 VideosInsgesamt 59 Minuten

Introduction to Email Marketing5 Minuten
How is Email Sent4 Minuten
Email Marketing Dead9 Minuten
Legitimate3 Minuten
Reason for Using Email Marketing6 Minuten
Step by Step Intro2 Minuten
Step by Step Uphill Use Tech12 Minuten
Focus on Email Design8 Minuten
Focus on Email Design Continue7 Minuten
Final Step5 Minuten

4 AufgabenInsgesamt 60 Minuten

Understanding Email Marketing Basics10 Minuten
Why Businesses Use Email Marketing10 Minuten
Designing Effective Email Campaigns10 Minuten
Graded - Foundations of Email Marketing30 Minuten

This module explores the advantages and limitations of email marketing while introducing the tools and services used to manage campaigns. Learners examine how email marketing platforms support campaign creation, subscriber management, and performance tracking to optimize marketing outcomes.

Das ist alles enthalten

8 Videos4 Aufgaben

8 VideosInsgesamt 62 Minuten

Adv of Email Mkt2 Minuten
Challenges in Email Mkt8 Minuten
Challenges in Email Mkt Continue9 Minuten
Email Service9 Minuten
Email Service Continue5 Minuten
Constant Contact Account Setup11 Minuten
Creating & Previewing an Email Campaign11 Minuten
Sending Campaign & Tracking Performance8 Minuten

4 AufgabenInsgesamt 60 Minuten

Benefits and Challenges of Email Marketing10 Minuten
Email Marketing Tools and Services10 Minuten
Creating and Managing Email Campaigns10 Minuten
Graded - Strategy, Benefits and Challenges30 Minuten

This module focuses on practical demonstrations of popular email marketing platforms and automation tools. Learners explore workflow automation, campaign testing, and the features of major email marketing platforms such as ConvertKit, AWeber, and Mailchimp to understand how marketers implement automated campaigns.

Das ist alles enthalten

9 Videos4 Aufgaben

9 VideosInsgesamt 69 Minuten

Comparing Email Marketing Tools (Drip Demo)10 Minuten
Drip Automation Workflow Setup7 Minuten
Sending Demo4 Minuten
Email Ser Till Convert Kit13 Minuten
Awabi Intro8 Minuten
Awabi Test3 Minuten
Awabi Demo Till Mail Chimp11 Minuten
Mail Chimp9 Minuten
Mail Chimp Demo4 Minuten

4 AufgabenInsgesamt 60 Minuten

Exploring Email Automation Tools10 Minuten
ConvertKit and Automation Tools10 Minuten
Email Marketing with Mailchimp10 Minuten
Graded - Email Marketing Platforms and Tools30 Minuten

This module introduces advanced email marketing strategies including campaign optimization, retargeting, drip marketing, and sender reputation management. Learners discover best practices for improving engagement, maintaining deliverability, and building long-term relationships with subscribers.