Is programming knowledge required?

No. This course focuses on practical business applications of AI and does not require programming skills.

Which AI tools will I learn?

You will work with NotebookLM, ChatGPT, Gemini, Microsoft Copilot, Perplexity AI, Grok, Canva, Microsoft Designer, Copy.ai, Claude, Gamma AI, Synthesia, Fireflies.ai, Notion AI, and Make.com.

Will I get hands-on experience with AI tools?

Yes. The course includes demonstrations, practice assignments, role-play activities, and real-world business scenarios.

Will I learn how to use AI responsibly?

Yes. The course covers responsible AI practices, including accuracy, privacy, human oversight, and safe AI adoption.

Does the course cover different business functions?

Yes. You will explore practical AI applications in marketing, finance, operations, human resources, and enterprise knowledge management.

Is this course part of a specialization?

Yes. This course is part of the Generative AI for Business: No-Code Automation & Strategy specialization and builds on the concepts introduced in the previous course.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Generative AI for Business Process Automation

Zum Labor Day gibt es bei Coursera Plus Rabatte von über 70 $. Sparen Sie 3 Monate lang 40 %.

kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen.

Generative AI for Business Process Automation

Dieser Kurs ist Teil von Spezialisierung „Generative AI for Business: No-Code Automation & Strategy“

Dozent: Edureka

Bei Mehr erfahren enthalten

4 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Mittel

Empfohlene Erfahrung

9 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

4 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Mittel

Empfohlene Erfahrung

9 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Apply Generative AI tools to create marketing content, customer communications, and business assets across key business functions.
Analyze business workflows to identify opportunities for improving productivity using Generative AI and automation tools.
Evaluate AI-generated outputs using responsible AI practices to ensure accuracy, privacy, and business relevance.
Build AI-powered business solutions using enterprise knowledge and modern AI tools to support informed decision-making.

Kompetenzen, die Sie erwerben

Kategorie: Responsible AI
Kategorie: Microsoft Copilot
Kategorie: AI Personalization
Kategorie: Business Communication
Kategorie: AI Enablement
Kategorie: Business Operations
Kategorie: Prompt Engineering Tools
Kategorie: Business Planning
Kategorie: Customer Engagement
Kategorie: Enterprise Application Management
Kategorie: Workflow Management
Kategorie: Data Ethics
Kategorie: Business Process Automation
Kategorie: Business Workflow Analysis
Kategorie: Artificial Intelligence

Werkzeuge, die Sie lernen werden

Kategorie: ChatGPT
Kategorie: Prompt Engineering
Kategorie: Generative AI
Kategorie: Make.com
Kategorie: Canva (Software)

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Kürzlich aktualisiert!

Juli 2026

Bewertungen

8 Aufgaben

Unterrichtet in Englisch

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

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Erweitern Sie Ihre Fachkenntnisse

Dieser Kurs ist Teil der Spezialisierung Spezialisierung „Generative AI for Business: No-Code Automation & Strategy“

Wenn Sie sich für diesen Kurs anmelden, werden Sie auch für diese Spezialisierung angemeldet.

Lernen Sie neue Konzepte von Branchenexperten
Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
Erwerben Sie ein Berufszertifikat zur Vorlage

In diesem Kurs gibt es 4 Module

Generative AI is transforming how businesses create content, engage customers, improve productivity, and use organisational knowledge. This course focuses on applying Generative AI across marketing, finance, operations, human resources, and internal knowledge workflows using a wide range of business-focused AI tools.

You will explore marketing and content creation with Grok, Canva, and Microsoft Designer; improve finance and operations workflows using Perplexity, Microsoft Copilot, Notion AI, and ChatGPT; and support HR tasks with DeepSeek AI, Copy.ai, Canva, Gamma AI, Synthesia, and Claude. You will also learn how to work with company knowledge using NotebookLM, Gemini, ChatGPT, Fireflies.ai, and Notion AI. By the End of This Course, You Will Be Able To: - Apply Generative AI across marketing, finance, operations, HR, and knowledge workflows. - Create business content, reports, communications, and visual resources using AI tools. - Improve workplace productivity through AI-assisted research, automation, and decision support. - Ground AI responses using company documents, meetings, and organisational knowledge. - Use Generative AI responsibly while considering privacy, accuracy, and human oversight. - Identify suitable AI tools for different business functions and practical use cases. Designed for business professionals, managers, marketers, HR teams, operations professionals, and consultants, this course provides hands-on experience with leading Generative AI tools for real-world business applications. Take artificial intelligence out of the chat window and put it to work across your department.

Master the use of Generative AI to create impactful marketing content and strengthen customer engagement. Explore AI-powered content creation, customer persona development, and prompt design while gaining hands-on experience with tools such as Buffer AI, Canva AI, and Microsoft Designer. Apply these skills through practical demonstrations and real-world marketing scenarios.

Das ist alles enthalten

11 Videos3 Lektüren2 Aufgaben

11 VideosInsgesamt 70 Minuten

Specialization Overview7 Minuten
Course Introduction5 Minuten
GenAI's Role in Enterprises5 Minuten
The Business Role of GenAI in Marketing7 Minuten
AI-Powered Content Creation for Business8 Minuten
Customer Research & Persona Building6 Minuten
Using Customer Personas Across the Customer Journey4 Minuten
Creating Brand-Aligned Social Posts with Buffer AI8 Minuten
From Content Idea to Social Media Publication with Buffer AI6 Minuten
AI-Powered Visual Content with Canva AI7 Minuten
Designing Visual Content with Microsoft Designer7 Minuten

3 LektürenInsgesamt 30 Minuten

Course Syllabus: Generative AI for Business Process Automation10 Minuten
The Anatomy of an Effective AI Prompt for Marketing10 Minuten
Case Study: Coca-Cola 'Create Real Magic'10 Minuten

2 AufgabenInsgesamt 21 Minuten

Knowledge Check: GenAI for Marketing & Customer Engagement15 Minuten
Strengthening AI Content Creation Skills6 Minuten

Uncover how Generative AI enhances finance, operations, and workplace productivity through intelligent research, reporting, and workflow automation. Learn to use tools such as Perplexity AI, Microsoft Copilot, Notion AI, and Make while applying responsible AI practices to real business scenarios. Gain practical experience streamlining business processes, supporting decision-making, and improving operational efficiency.

Das ist alles enthalten

13 Videos3 Lektüren2 Aufgaben

13 VideosInsgesamt 81 Minuten

Beyond Automation: How GenAI Is Reshaping Finance and Operations 7 Minuten
Applying Generative AI Responsibly in Finance Operations8 Minuten
Business Workflows Reimagined with GenAI7 Minuten
Using Generative AI Effectively in Business Workflows6 Minuten
Perplexity AI: Instant Research for Finance & Operations7 Minuten
Researching GST Compliance and Verifying Insights with Perplexity AI3 Minuten
From Reports to Insights: Microsoft Copilot for Business Users6 Minuten
Applying Microsoft Copilot to Real Business Scenarios4 Minuten
AI-Powered Financial Operations Using Notion AI6 Minuten
Building Board-Ready Financial Reports from Monthly Data6 Minuten
AI-Assisted Risk Assessment: From Fast Analysis to Responsible Review4 Minuten
From AI Analysis to Responsible Business Decisions7 Minuten
Automating AR/AP Email Communications with Make7 Minuten

3 LektürenInsgesamt 30 Minuten

Before You Prompt: A Quick Safety Checklist10 Minuten
How Make Connects Apps to Automate Your Workflows10 Minuten
Case Study: Brain & Company10 Minuten

2 AufgabenInsgesamt 21 Minuten

Knowledge Check: GenAI for Operations, Finance & Productivity15 Minuten
Reinforcing AI-Powered Business Workflows6 Minuten

Transform HR processes and internal communications with Generative AI. Explore AI-powered solutions for recruitment, onboarding, employee communication, and content creation using tools such as Copy.ai, Gamma AI, Canva, Synthesia, and Claude. Gain practical experience while applying responsible AI practices to improve employee experiences and workplace collaboration.

Das ist alles enthalten

8 Videos2 Lektüren2 Aufgaben

8 VideosInsgesamt 57 Minuten

Generative AI in Modern Human Resources6 Minuten
Generative AI Applications Across the HR Lifecycle7 Minuten
Building Candidate-Friendly Job Ads with Copy.ai8 Minuten
Candidate Email Automation with Copy.ai Workflows8 Minuten
From Hours to Minutes: AI-Powered Onboarding Content Creation7 Minuten
Designing Visual Onboarding Materials with Gamma, Canva & Synthesia7 Minuten
Crafting Employee Announcements with AI7 Minuten
AI Ethics and Privacy in Modern HR Systems6 Minuten

2 LektürenInsgesamt 20 Minuten

AI for Modern HR Practices10 Minuten
Case Study: Unilever's Hiring Pipeline10 Minuten

2 AufgabenInsgesamt 21 Minuten

Knowledge Check: GenAI for HR & Internal Communications15 Minuten
Enhancing HR Processes with Generative AI6 Minuten

Unlock the value of company knowledge by grounding Generative AI in organisational documents, meetings, and internal resources. Gain hands-on experience with NotebookLM, Fireflies.ai, Notion AI, Gemini, and ChatGPT to build knowledge assistants, create business resources, and support informed decisions. Apply these skills through practical activities, a role-play exercise, and a real-world enterprise AI project.

Das ist alles enthalten

12 Videos3 Lektüren2 Aufgaben

12 VideosInsgesamt 64 Minuten

Bridging the Enterprise AI Knowledge Gap7 Minuten
Building an AI-Powered Company Knowledge Assistant with NotebookLM5 Minuten
Working with Company Documents in NotebookLM5 Minuten
Transforming Company Documents into AI-Powered Resources with NotebookLM5 Minuten
Creating Business Resources with NotebookLM Studio5 Minuten
Turning Meeting Conversations into Searchable Company Knowledge6 Minuten
Searching and Analyzing Meeting Knowledge with Fireflies AI6 Minuten
From Documents to Decisions: Notion AI in the Workplace7 Minuten
Extending Workplace Knowlegde with Notion AI4 Minuten
Using Gemini with Organizational Documents in Google Drive5 Minuten
Extracting Insights from Organizational Documents with Gemini5 Minuten
Course Summary3 Minuten

3 LektürenInsgesamt 50 Minuten

Is Your Organization Ready for AI?10 Minuten
Case Study: Morgan Stanley AI Assistant10 Minuten
Practice Project: Building an AI-Powered Enterprise Knowledge Assistant30 Minuten

2 AufgabenInsgesamt 36 Minuten

End Course Knowledge Check: Generative AI for Business Process Automation30 Minuten
Testing AI-Powered Knowledge Management Skills6 Minuten

Erwerben Sie ein Karrierezertifikat.

Fügen Sie dieses Zeugnis Ihrem LinkedIn-Profil, Lebenslauf oder CV hinzu. Teilen Sie sie in Social Media und in Ihrer Leistungsbeurteilung.

Dozent

Edureka

250 Kurse223.375 Lernende

von

Edureka

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Häufig gestellte Fragen

This course teaches how to apply Generative AI across marketing, finance, operations, HR, and enterprise knowledge management using leading AI tools.

This course is designed for business professionals, managers, marketers, HR professionals, operations teams, consultants, and students.

A basic understanding of Generative AI concepts is recommended, but no advanced technical knowledge is required.

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.