Learners will develop the ability to analyze ethical risks, evaluate AI fairness, apply governance frameworks, and use AI tools to interpret market insights and guide strategic decisions. This course equips professionals with the skills to confidently navigate the ethical, regulatory, and analytical dimensions of modern AI adoption.

Throughout the program, learners explore how AI impacts business operations, social systems, employment, and data management. They gain hands-on understanding of transparency, explainability, bias mitigation, and ethical leadership—ensuring AI is implemented responsibly and sustainably. The course also introduces essential AI-driven market research methods, including sentiment analysis, customer segmentation, and trend forecasting, enabling learners to make informed, data-backed strategic decisions. What makes this course unique is its integrated approach, combining ethical AI foundations with practical market analytics, preparing learners not only to use AI, but to lead responsible AI initiatives in real business environments. By the end, learners will be equipped to drive innovation while maintaining trust, compliance, and long-term organizational value.