This foundational course is your entry point into the world of data analysis with R. Designed for aspiring market research analysts and data professionals, this course teaches you how to write your first R scripts to take control of your data. You'll move from understanding core R syntax like variables, vectors, and data frames to applying that knowledge in practical, hands-on scenarios.

You will learn how to import data from common file types like CSVs and perform the essential first steps of any analysis: cleaning and transformation. Through a series of focused videos, readings, and hands-on learnings, you'll master how to select the data you need and rename columns for clarity and consistency. By the end, you won't just understand the code; you'll have written a script that prepares a raw dataset for analysis, a fundamental skill that underpins real-world projects at companies like the BBC and the Financial Times. This course provides the critical building blocks for a career in data.