This module explores how cultural, political, and economic factors influence business practices in emerging markets. Learners will gain insights into consumer behavior, CRM strategies, and legal frameworks that shape global business operations. Through case studies, the module highlights real-world applications of these concepts.

This module explores global market segmentation strategies, cross-cultural consumer behavior, and methods for identifying unmet needs. Learners will gain insights into tailoring marketing approaches for diverse audiences and understand the role of motivation in consumer decision-making. It also covers practical examples, such as the Pro Hijab case study, to illustrate how to create value for specific market segments.

This module explores the strategic planning and implementation of Customer Relationship Management (CRM) systems, focusing on frameworks, data transformation, and organizational change management. Learners will gain insights into real-world CRM challenges and successes through case studies and strategic planning models. It emphasizes the importance of aligning CRM with business goals and cultivating a customer-centric culture.

This module explores key CRM metrics such as CLV, churn rate, and NPS, and how they are used to assess customer value, satisfaction, and behavior. Learners will gain insights into applying these metrics for better decision-making and resource allocation in customer relationship management. The module also examines global variations in CRM effectiveness and real-world case studies.

This module covers the strategic and operational aspects of Customer Relationship Management (CRM), including automation strategies, global customer service challenges, and co-creation workflows. Learners will explore CRM processes in marketing, sales, and customer service, and examine how to implement effective loyalty programs and global service strategies. The module emphasizes practical application and analytical skills to improve operational efficiency and customer satisfaction.

This module explores the role of social media in customer relationship management, focusing on strategies for e-WOM, influencer engagement, and cross-cultural social media use. Learners will gain insights into how brands can effectively leverage social platforms to build customer relationships and drive digital marketing success.

This module explores how small and medium-sized enterprises (SMEs) can leverage customer relationship management (CRM) strategies to improve customer engagement, drive value creation, and gain a competitive advantage. It covers challenges, strategic initiatives, and the integration of social CRM and e-marketing. Learners will gain insights into the process, technology, and people components necessary for successful CRM implementation.

This module explores global partnership strategies, cultural influences on customer relationship management, and the tools needed to build and manage successful collaborative relationships. Learners will gain insights into the challenges and best practices of managing international partnerships and understand the role of marketing channels in global CRM.

This module explores strategies for managing employee relationships across global organizations, focusing on cross-cultural communication, change management, and employee engagement. It highlights the impact of national cultures on workplace dynamics and provides frameworks for aligning organizational goals with human resource practices. Learners will gain insights into building effective, culturally sensitive CRM strategies.

This module explores the role of cultural intelligence in global customer relationship management, focusing on how organizations can overcome cultural barriers, leverage CQ for competitive advantage, and develop strategies for improving cross-cultural performance. Learners will gain insights into real-world applications of CQ and its impact on business outcomes.