When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Set Smart Campaign Goals

kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen.

Set Smart Campaign Goals

Dieser Kurs ist Teil von Spezialisierung „Email Metrics, Reporting & Campaign Strategy“

Dozent: Hurix Digital

Bei enthalten

Mehr erfahren

2 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

2 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

2 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

2 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Strategic Goal-Setting: Clear goals turn email campaigns from reactive tasks into proactive drivers of business success.
SMART Objectives Framework: SMART goals create measurable objectives that guide content decisions and performance evaluation.
Goal Communication & Alignment: Clear goal communication aligns stakeholders and builds accountability for successful execution.
Strategic Marketing Mindset: Strategic email planning shows business acumen and distinguishes high-impact, results-driven professionals.

Kompetenzen, die Sie erwerben

Kategorie: Stakeholder Communications
Kategorie: Business Priorities
Kategorie: Performance Metric
Kategorie: Performance Measurement
Kategorie: Campaign Planning
Kategorie: Strategic Marketing
Kategorie: Campaign Management
Kategorie: Strategic Thinking
Kategorie: Marketing Effectiveness
Kategorie: Communication
Kategorie: Strategic Planning
Kategorie: Smart Goals
Kategorie: Email Marketing
Kategorie: Promotions and Campaigns
Kategorie: Goal Setting

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Kürzlich aktualisiert!

März 2026

Bewertungen

3 Aufgaben

Unterrichtet in Englisch

91%

of learners achieved a positive career outcome

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

Logos von Petrobras, TATA, Danone, Capgemini, P&G und L'Oreal

Erweitern Sie Ihre Fachkenntnisse

Dieser Kurs ist Teil der Spezialisierung Spezialisierung „Email Metrics, Reporting & Campaign Strategy“

Wenn Sie sich für diesen Kurs anmelden, werden Sie auch für diese Spezialisierung angemeldet.

Lernen Sie neue Konzepte von Branchenexperten
Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
Erwerben Sie ein Berufszertifikat zur Vorlage

In diesem Kurs gibt es 2 Module

Ready to transform your email campaigns from tactical activities to strategic powerhouses? This Short Course was created to help marketing professionals accomplish measurable campaign success through strategic goal-setting. By completing this course, you'll be able to apply the SMART framework to create compelling campaign objectives, align email goals with broader business strategies, and communicate these targets effectively to stakeholders. By the end of this course, you will be able to discuss why strategic thinking is essential in crafting email marketing campaigns and list key performance goals for an upcoming campaign that align with business objectives. This course is unique because it bridges the gap between high-level strategic thinking and practical campaign execution, providing you with a framework that differentiates strategic marketers from operational executors. To be successful in this project, you should have a background in basic email marketing concepts and campaign execution.

Moduldetails

Learners will explore the foundational principles of strategic thinking in email marketing and understand why goal-setting transforms campaigns from tactical activities into business drivers.

Das ist alles enthalten

2 Videos2 Lektüren1 Aufgabe

2 VideosInsgesamt 6 Minuten

Why Strategic Goals Matter in Email Marketing2 Minuten
The Foundation of Strategic Email Marketing5 Minuten

2 LektürenInsgesamt 16 Minuten

Strategic Thinking Framework for Email Marketing Success10 Minuten
Podcast: Building Strategic Email Goals That Drive Business Results6 Minuten

1 AufgabeInsgesamt 7 Minuten

Strategic Goal Setting Assessment7 Minuten

Learners will master the practical skills of communicating strategic goals to stakeholders and implementing goal-driven campaigns that deliver measurable business results.