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Shopify eCommerce Ads Masterclass: Targeting & Production

kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen. Sehen Sie sich die Sprachen an, die wir anbieten.

Shopify eCommerce Ads Masterclass: Targeting & Production

Dieser Kurs ist Teil von Spezialisierung „Shopify eCommerce: Social Media Ads for Sales Success“

Dozent: Skillshare

Bei enthalten

Mehr erfahren

7 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Keine Vorkenntnisse erforderlich

1 Woche zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

7 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Keine Vorkenntnisse erforderlich

1 Woche zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Kompetenzen, die Sie erwerben

Kategorie: Digital Advertising
Kategorie: Marketing Budgets
Kategorie: Conversion Funnel Analysis
Kategorie: Customer Analysis
Kategorie: Video Production
Kategorie: Online Advertising
Kategorie: Persona Development
Kategorie: Target Market
Kategorie: Performance marketing
Kategorie: Content Creation
Kategorie: Social Media Campaigns
Kategorie: Campaign Management
Kategorie: Copywriting
Kategorie: Campaign Planning
Kategorie: Content Performance Analysis
Kategorie: Advertising Campaigns
Kategorie: Advertising
Kategorie: Customer Insights
Kategorie: Target Audience

Werkzeuge, die Sie lernen werden

Kategorie: Facebook

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Bewertungen

7 Aufgaben

Unterrichtet in Englisch

91%

of learners achieved a positive career outcome

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

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Erweitern Sie Ihre Fachkenntnisse

Dieser Kurs ist Teil der Spezialisierung Spezialisierung „Shopify eCommerce: Social Media Ads for Sales Success“

Wenn Sie sich für diesen Kurs anmelden, werden Sie auch für diese Spezialisierung angemeldet.

Lernen Sie neue Konzepte von Branchenexperten
Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
Erwerben Sie ein Berufszertifikat zur Vorlage

In diesem Kurs gibt es 7 Module

In this course taught by Rihab Seb, you’ll learn how to identify, reach, and persuade your ideal customers with laser-focused targeting and compelling ad creatives. Rihab will show you how to move beyond basic ad setup to develop messaging and visual content that resonates with your audience.

What you'll learn: - How to define your campaign goals, objectives, and budget - How to build detailed customer avatars and identify pain points - Master Facebook targeting: interest, behavior, intent & lookalikes - Strategies for writing high-converting ad copy - How to create scroll-stopping visuals using Canva and mobile tools What makes this course unique is its holistic approach: you won’t just learn how to select targeting settings—you’ll understand the psychology behind your audience and how to speak directly to their motivations. Ideal for anyone looking to level up their creative strategy. Instructor bio: Rihab Seb is an eCommerce marketing coach, entrepreneur, and full-time mom dedicated to helping business owners master every aspect of running an online store. Drawing from years of hands-on experience, she teaches practical skills in marketing, branding, social media, and paid ads that empower entrepreneurs to manage and grow their businesses with confidence. Her courses are designed for learners of all backgrounds and focus on delivering clear, actionable strategies that save time and drive real results.

Moduldetails

Lay the groundwork for successful Facebook ad campaigns by learning how to define clear campaign goals and choose the right strategy. This module introduces you to core campaign objective types, ad budgeting techniques, bidding strategies, and attribution settings. You’ll explore how each element fits into your overall marketing goals and how to tailor your choices to suit specific eCommerce scenarios.

Das ist alles enthalten

6 Videos3 Lektüren1 Aufgabe1 Diskussionsthema

6 VideosInsgesamt 53 Minuten

Campaign Objectives & What Affects My Objective Choice7 Minuten
Campaign Objectives13 Minuten
Different Strategies You Can Use for Your Ads4 Minuten
Define Your Goals and Calculate Your Budget12 Minuten
Attribution Settings12 Minuten
Bidding Options Explained5 Minuten

3 LektürenInsgesamt 30 Minuten

Introduction10 Minuten
Specialization Worksheets & Templates10 Minuten
Course Project Instructions10 Minuten

1 AufgabeInsgesamt 30 Minuten

Module 1 Quiz30 Minuten

1 DiskussionsthemaInsgesamt 10 Minuten

New Discussion Prompt10 Minuten

Great ads start with understanding your audience. In this module, you’ll break down the basics of marketing and sales as they apply to paid social media. You’ll then learn to create detailed customer avatars by exploring demographics, behaviors, and psychographics—and learn how to overcome customer objections with messaging that motivates action.

Das ist alles enthalten

4 Videos1 Lektüre1 Aufgabe1 Diskussionsthema

4 VideosInsgesamt 28 Minuten

The Basics of Marketing and Sales7 Minuten
Understand What a Customer Avatar Means3 Minuten
How to Create Your Product Customer Avatars9 Minuten
Break Down Your Avatar Objections and Motivators8 Minuten

1 LektüreInsgesamt 10 Minuten

Customer Avatar Worksheet10 Minuten

1 AufgabeInsgesamt 30 Minuten

Module 2 Quiz30 Minuten

1 DiskussionsthemaInsgesamt 10 Minuten

New Discussion Prompt10 Minuten

Reach the right people with precision by mastering Facebook’s targeting tools. This module covers interest-based, behavior-based, intent-driven, and lookalike targeting strategies. You’ll also explore how to use the Facebook Ads Library for market research, helping you understand what works in your niche and how to build effective audiences for your eCommerce store.

Das ist alles enthalten

6 Videos1 Aufgabe1 Diskussionsthema

Unlock the power of persuasive messaging. This module teaches you to write compelling ad copy that hooks viewers, communicates value, and drives conversions. You’ll learn how to avoid common copy mistakes, structure your ads effectively, and craft standout hooks, body text, and calls to action—all tailored for the fast-paced world of eCommerce.

Das ist alles enthalten

8 Videos1 Aufgabe1 Diskussionsthema

8 VideosInsgesamt 55 Minuten

The 3 Mistakes Than Can Kill Any Add Copy7 Minuten
How to Structure Your Ad Copy16 Minuten
Different Types of Hooks12 Minuten
Ads Body Text6 Minuten
Call to Action3 Minuten
Ad Title and Descriptions3 Minuten
Easy and Effective Ad Copies to Use5 Minuten
Easy and Effective Hooks to Use2 Minuten

1 AufgabeInsgesamt 30 Minuten

Module 4 Quiz30 Minuten

1 DiskussionsthemaInsgesamt 10 Minuten

New Discussion Prompt10 Minuten

Learn to set up winning ads from the ground up inside Facebook Ads Manager. In this module, you’ll explore a variety of ad formats—from carousel and video to UGC—and discover how to pair the right creative types with your campaign goals. You’ll also design mobile-first creatives optimized for engagement on today’s most-used devices.

Das ist alles enthalten

6 Videos1 Aufgabe1 Diskussionsthema

6 VideosInsgesamt 34 Minuten

Set Up Your Ad Inside of Facebook Ads Manager3 Minuten
Different Facebook Ads Formats7 Minuten
Different Types of Creatives4 Minuten
Different Creatives Ideas12 Minuten
Mobile First Videos4 Minuten
Different UGC Creative Types3 Minuten

1 AufgabeInsgesamt 30 Minuten

Module 5 Quiz30 Minuten

1 DiskussionsthemaInsgesamt 10 Minuten

New Discussion Prompt10 Minuten

Bridge the gap between your marketing funnel and ad performance. This module helps you match your creative and messaging to each stage of the funnel—from awareness to conversion—and shows you how to measure results using key performance indicators. You’ll also learn how to troubleshoot when ads underperform and optimize for better results.

Das ist alles enthalten

2 Videos1 Aufgabe1 Diskussionsthema

Take your ad production to the next level with user-friendly design tools. This hands-on module guides you through creating static images, carousels, videos, and stop-motion ads using Canva and mobile apps. You'll also learn how to name and organize your assets for easy tracking and consistent branding—ideal for busy eCommerce entrepreneurs and content creators alike.