As part of the program, you will be able to take the exam once for free, and you’ll have one free exam retake, if needed. Any subsequent retakes will cost an exam fee which varies depending on your residing location. The exam fee will show up when you proceed to the check out page on the exam registration page. Sign up for the Meta Digital Marketing Associate Certification Exam in the Capstone course.

The Meta Social Media Marketing Professional Certificate and Meta Digital Marketing Associate Certification are industry credentials that can signify your social media expertise to potential employers and clients. In addition to the resume credential, through each course, you’ll learn and practice key marketing skills, including content development, campaign management, and brand marketing, which are particularly valuable when seeking entry-level marketing jobs. You can leverage the credentials and skills you gain throughout your job search and as you establish your career.

Learn more about industry-recognized social media marketing certifications.

You will know how to create a social media presence for a business. You’ll know how to create engaging content, interact with users on social media, manage a content calendar, and evaluate the success of your posts. You’ll also know how to create effective ads for social media and learn how to create ads in Meta Ads Manager. You’ll know how to match the ads you create to your marketing objectives, select the right images and copy for your ads, get your message in front of your target audience, and measure the impact of your campaign. You’ll also learn how to communicate your campaign results to other people in the company. 

Approximately 5 months at 5 hours a week.

You are not required to take courses 1-5 in a specific order, but we highly encourage you to take them in the order they are presented. However, in order to access Course 6, Meta Social Media Marketing Capstone,  you will need to complete courses 1-5, first. 

1. Introduction to Social Media Marketing

2. Social Media Management

3. Fundamentals of Social Media Advertising

4. Advertising with Meta

5. Measure and Optimize Social Media Marketing Campaigns

6. Meta Social Media Marketing Capstone

As you progress through the Meta Social Media Marketing Professional Certificate, you’ll notice that each course builds upon the knowledge and skills highlighted in the previous course.

In the Capstone course for this specialization, you will sign up for and take the Digital Marketing Associate Certification Exam with Meta. As part of the program, you will be able to take the exam once for free and have one additional free exam retake, as needed. If subsequent retakes are needed in order to successfully pass this exam, they will cost $50 each. It’s important to note that the exam is only available in English and these languages, and that you need a conversational level of English or Spanish to communicate with the proctor.

In order to successfully complete the exam you will need access to a laptop or desktop computer, using a Mac or Windows operating system, with a webcam for 105 Mins, uninterrupted. In addition, you will need a strong internet connection.

You may be able to earn college credit upon successful completion of this certificate program. The Meta Social Media Marketing Professional Certificate is ACE® recommended. This means that many colleges and universities recognize this program as valuable coursework that can count toward a degree. Once you complete the certificate program, we’ll share details on how you can send proof of completion to your school.

Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Check with your university to find out their policy, and read more about ACE Credit College & University Partnerships here. 

No. You’ll gain a basic understanding of how the main social media platforms — like Twitter, Pinterest, LinkedIn, TikTok, and more — function and how businesses can use them for their marketing needs. You will learn how to develop effective ads for different social media platforms, but this program specifically focuses on how to develop these ads using Meta’s Ads Manager (for advertising on both Facebook and Instagram). While ad creation tools for different social media platforms differ, understanding how Meta Ads Manager works will help you quickly find your way around other advertising tools (though this program does not focus on how to use other advertising tools). 

Visit the Learner Help Center for more information about learning on Coursera.

This program is available in any country with access to Coursera, however, the required Meta Digital Marketing Associate Certification Exam, proctored through Pearson OnVUE services, is restricted in certain locations.  You can review the list of restricted countries by navigating to this page on the Pearson website and then by selecting “View ID Requirements”.  There, you will find the most current list of countries where OnVUE delivery is restricted. 

If your country is on the list of those restricted, you will unfortunately be unable to take the Meta Digital Marketing Associate Certification Exam and you will not receive the dual Credly badge.  You may, however, still take the program. To receive the final professional certificate, you may reach out to a course moderator in the forums after program completion.

There are not any restrictions to using a VPN on Coursera, but do be aware that VPNs are not permitted for taking the Meta Digital Marketing Associate Certification Exam through Pearson OnVUE.  If you need a VPN to access Meta Blueprint or Pearson, then you will not be able to complete the required exam.  See the question above for more information regarding this scenario.

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.