This course is the first of a series that aims to transform your marketing capabilities with Microsoft Copilot. In this course, you’ll be introduced to the world of GenAI and how it can improve your marketing strategy. You’ll learn how a marketing organization can implement Microsoft Copilot in each of its marketing functions including research, customer analysis, strategy, campaign planning, creative design, promotions, pricing, customer experience, and retention. And you'll step through the process of using Microsoft Copilot to upgrade your marketing strategy. This course covers a wide variety of marketing topics and GenAI that are designed to give you an overview of what’s to come in this specialization.

By the end of this course, you’ll be able to: Apply Microsoft Copilot’s capabilities in your marketing organization to improve marketing strategy and shape the customer journey. Improve customer analysis and targeting capabilities using Microsoft Copilot. Design higher performing creative content with Microsoft Copilot to engage a broader target audience. Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

This course dives deep into Copilot's capabilities for leveraging customer data. You will explore connecting, enriching, and analyzing customer information to gain valuable insights into behaviors, preferences, and potential opportunities. You will learn how to personalize interactions, identify high-potential leads, and measure sales performance using Copilot's data-driven tools. This course is essential for sales professionals who want to harness the power of customer data to drive personalized engagement and maximize sales success.

Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

Explore how Microsoft Copilot is transforming business functions. Discover Copilot's AI-powered features designed to streamline interactions and improve efficiency. Learn how to harness Copilot to automate responses to routine inquiries, rapidly resolve complex issues, and even anticipate potential problems before they escalate. Explore real-world examples of how organizations have used Copilot to elevate their customer service and success initiatives. Evaluate the tangible impact of Copilot on key metrics like customer satisfaction, retention rates, and overall experience. Gain insights into best practices for integrating Copilot into your customer-facing workflows to achieve measurable improvements in your customer support operations.

By the end of this course, you'll be able to: • Identify how Copilot can optimize marketing, sales, and customer service processes. • Demonstrate the ability to use Copilot to optimize marketing, sales, and customer service processes. • Assess the benefits and potential challenges of integrating Copilot into different business functions, considering factors like efficiency, effectiveness, ethical considerations, and regulatory compliance. Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.