Business Growth and Competitive Strategy builds practical skills in marketing strategy, business strategy, competitive advantage, and innovation for fast-changing markets. Across three courses, you’ll learn to uncover customer needs, design growth engines, analyze industries and capabilities, make positioning and global strategy choices, and evaluate how technology, platforms, organizational systems, ethics, and uncertainty shape innovation. Designed for working professionals, managers, entrepreneurs, and business leaders, the Specialization helps you make more coherent, customer-centered, and context-sensitive strategic decisions.
Übungsprojekt
Apply the concepts through scenario-based dialogues, role plays, practice assessments, and graded strategy exercises. You’ll diagnose customer pain points and growth bottlenecks, advise on strategic positioning under uncertainty, evaluate competitive advantage and platform dynamics, and assess innovation systems, failure, and responsible technology choices. These activities help you turn strategic frameworks into decisions you can use in real organizational contexts.
