Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Classification And Regression Tree (CART), Model Evaluation, Predictive Analytics, Predictive Modeling, Decision Tree Learning, Data Preprocessing, Applied Machine Learning, Data-Driven Decision-Making, Marketing Analytics, Data-Driven Marketing, Classification Algorithms, Model Optimization, Model Training, Marketing, Fine-tuning
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Persona Development, Customer Analysis, Customer Insights, Marketing Analytics, Customer Retention, Customer Data Management, Data-Driven Marketing, Data Storytelling, Target Audience, Market Research, Revenue Management, Marketing Effectiveness, Pivot Tables And Charts, Marketing Strategies, Data Presentation, Strategic Marketing, Business Analytics, Data-Driven Decision-Making, Data Analysis, Return On Investment
Débutant · Cours · 1 à 4 semaines

John Wiley & Sons
Compétences que vous acquerrez: Strategic Partnership, Business Development, Growth Strategies, New Business Development, Loyalty Programs, Professional Networking, Conversion Funnel Analysis, Relationship Building, Brand Loyalty, Business Relationship Management, Customer Relationship Building, Collaboration, Customer Engagement, Cross-Functional Collaboration, Marketing, Business Solutions, Revenue Management, Business Planning, Business, Business Communication
Intermédiaire · Cours · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Newsletters, Copywriting, Email Marketing, Peer Review, Content Marketing, Writing and Editing, Content Strategy, Customer Retention, User Feedback, Driving engagement, Content Creation, Google Docs, Constructive Feedback, Customer Engagement, Collaboration, Branding
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Content Strategy, Content Optimization, Digital Marketing, Content Marketing, Marketing, Web Analytics, Multimedia, Digital Marketing Tools, Business Planning, Public Relations
Débutant · Cours · 3 à 6 mois
Compétences que vous acquerrez: Data Architecture, Salesforce, Salesforce Object Query Language (SOQL), Salesforce Development, Scalability, Data Integration, Data Migration, Data Validation, Data Quality, Data Import/Export, Enterprise Architecture, Database Architecture and Administration, Database Design, Data Modeling, Data Cleansing, Data Mapping, Data Integrity, Web Services, Governance, Simple Object Access Protocol (SOAP)
Intermédiaire · Cours · 1 à 4 semaines

Alex Genadinik
Compétences que vous acquerrez: Revenue Management, Upselling, Customer Retention, Cross Selling, Market Trend, Customer Acquisition Management, Business Modeling, Competitive Analysis, Product Strategy, Consumer Behaviour, Sustainable Business, Growth Strategies
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Workflows d'IA, Adobe Firefly, Ingénierie rapide, Création de contenu, IA générative, Canva (Logiciel), Production vidéo, Make.com, Automatisation, Ingénierie de requête, Rédaction et édition, Évolutivité, Conception créative, Rédaction, Motifs de l'invitation, Post-production, Montage vidéo
Intermédiaire · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Stakeholder Communications, Key Performance Indicators (KPIs), Management Reporting, Performance Reporting, Google Analytics, Marketing Analytics, Social Media Analytics, Brand Marketing, Data-Driven Marketing, Performance Measurement, Market Share, Business Metrics, Brand Strategy, Brand Management, Marketing Operations, Operational Performance Management, Dashboard, Data-Driven Decision-Making, Analytics, Data Collection
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Infographics, Diagram Design, Data Visualization, Data Sharing, Graphical Tools, Graphic Design, Business Analytics
Débutant · Projet Guidé · Moins de 2 heures

Packt
Compétences que vous acquerrez: Management Training And Development, Team Management, Team Building, Team Performance Management, Staff Management, Personal Development, Sustainable Business, Fiscal Management, Leadership Development, Organizational Leadership, Business Strategy, Governance, Business Continuity, Entrepreneurship, Resilience, Business Leadership, Self-Awareness, Business Operations, Entrepreneurial Finance, Growth Strategies
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Collaboration, Collaborative Software, Adobe InDesign, Design Reviews, Version Control, Style Guides, User Feedback, Design, Adobe Creative Cloud, Editing, Layout Design, Document Management, File Management, Branding
Intermédiaire · Cours · 1 à 4 semaines