Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Kennesaw State University
Compétences que vous acquerrez: Innovation, New Product Development, Product Development, Root Cause Analysis, Market Analysis, Consumer Behaviour, Case Studies, Value Propositions, Risk Analysis, Risk Mitigation, Overcoming Objections, Marketing Psychology
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Key Performance Indicators (KPIs), Dashboard Creation, Dashboard, Benchmarking, Performance Reporting, Email Marketing, Performance Measurement, Data Visualization, Data Presentation, Business Metrics, Management Reporting, Performance Analysis, Marketing Analytics, Business Reporting, Performance Metric, Data Storytelling, Performance Improvement, Variance Analysis, Strategic Communication
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Data Storytelling, Data Presentation, Email Marketing, Performance Reporting, Storytelling, Strategic Communication, User Feedback, Presentations, Report Writing, Business Communication, Business Reporting, Performance Analysis, Key Performance Indicators (KPIs), Constructive Feedback, Stakeholder Engagement, Continuous Improvement Process
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Data-Driven Marketing, Campaign Management, Return On Investment, Data-Driven Decision-Making
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Marketing Budgets, Correlation Analysis, Customer Analysis, Marketing Analytics, Customer Retention, Customer Insights, Statistical Methods, Advanced Analytics, Marketing Effectiveness, Statistical Hypothesis Testing, Predictive Analytics, Product Strategy, Statistical Modeling, Analytics, Customer Engagement, Statistical Analysis, Data-Driven Decision-Making, Customer Acquisition Management, Predictive Modeling, Marketing Channel
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Email Automation, Email Marketing, Marketing Automation, Customer Engagement, Driving engagement, Customer Relationship Building, Greeting Customers
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Email Marketing, A/B Testing, Personalized Campaigns, Performance Analysis, Email Automation, Marketing Analytics, Data-Driven Marketing, Campaign Management, Content Optimization, Driving engagement, Campaign Planning, Content Creation, Customer Relationship Building
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Cybersecurity, Computer Security Awareness Training, Security Awareness, Cyber Attacks, Cyber Security Strategy, Zero Trust Network Access, Information Systems Security, Threat Detection, Data Security, Human Factors (Security), Security Engineering, Personally Identifiable Information, Data Loss Prevention, Security Controls, Intercultural Competence, Proactivity, Network Security, Security Strategy, Cultural Responsiveness, Information Technology
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Email Marketing, Campaign Management, Data-Driven Marketing, Marketing Analytics, Microsoft Excel, Driving engagement, Trend Analysis, Data-Driven Decision-Making, Customer Engagement
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Process Optimization, Process Improvement, Campaign Planning, Project Schedules, Calendar Management, Project Coordination
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Personalized Campaigns, Selling Techniques, Empathy & Emotional Intelligence
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: AI powered creativity, Graphic and Visual Design, Graphic and Visual Design Software, Graphics Software, AI Integrations, Post-Production, Color Matching, Design Elements And Principles, Editing
Débutant · Cours · 1 à 4 semaines