Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Performance Reporting, Content Performance Analysis, Web Analytics, Google Analytics, Driving engagement, Performance Analysis, Content Optimization, Marketing Analytics, Performance Metric, Data-Driven Marketing, Data Analysis, Data-Driven Decision-Making, Target Audience, Customer Insights, Analytics, Trend Analysis, Process Optimization, Multimedia
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Stakeholder Engagement, Stakeholder Communications, Marketing Communications, Drive Engagement, Campaign Management, Email Marketing, Strategic Communication, Business Writing, Business Correspondence, Communication Strategies, Communication, Concision, Writing
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Slack (Software), Marketing Materials, Marketing Design, Collaborative Software, Shared Media, Multimedia, Content Creation, Graphic Design, Calendar Management, Content Marketing, User Accounts, Business Communication, Marketing Communications, Cloud-Based Integration, Team Management
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Presentations, Sales Presentation, User Accounts, Account Management, Productivity Software, Data Visualization, Business Communication, Data Storytelling, Content Creation, Entrepreneurship, Marketing Communications
Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Stakeholder Communications, Key Performance Indicators (KPIs), Management Reporting, Performance Reporting, Google Analytics, Marketing Analytics, Social Media Analytics, Brand Marketing, Data-Driven Marketing, Performance Measurement, Market Share, Business Metrics, Brand Strategy, Brand Management, Marketing Operations, Operational Performance Management, Dashboard, Data-Driven Decision-Making, Analytics, Data Collection
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Email Automation, Email Marketing, Marketing Automation, Customer Engagement, Driving engagement, Customer Relationship Building, Greeting Customers
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Brand Strategy, Business Risk Management, Risk Management, Proactivity, Emotional Intelligence, Leadership Development, Branding, Lifelong Learning, Open Mindset, Creative Thinking, Thought Leadership, Leadership, Ideation, Decisiveness, Innovation, Growth Mindedness, Brand Loyalty, Self-Awareness, Executive Presence, Decision Making
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Email Marketing, Data Cleansing, Performance Analysis, Performance Measurement, Key Performance Indicators (KPIs), Performance Improvement, Marketing Effectiveness, Data Quality, Benchmarking, Data Maintenance, Data Validation, Process Optimization
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Email Marketing, A/B Testing, Personalized Campaigns, Performance Analysis, Email Automation, Marketing Analytics, Data-Driven Marketing, Campaign Management, Content Optimization, Driving engagement, Campaign Planning, Content Creation, Customer Relationship Building
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Compliance Management, Regulatory Compliance, Compliance Reporting, Business Ethics, Law, Regulation, and Compliance, Ethical Standards And Conduct, Regulatory Requirements, Lending and Underwriting, Financial Industry Regulatory Authorities, Risk Control, Consumer Lending, Operational Risk, Risk Management Framework, Financial Regulations, Legal Risk, Business Risk Management, Risk Management, Case Studies, Financial Services
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Email Marketing, Campaign Management, Data-Driven Marketing, Marketing Analytics, Microsoft Excel, Driving engagement, Trend Analysis, Data-Driven Decision-Making, Customer Engagement
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Estimation, Analyse marketing, Inférence statistique, Analyse des données, Données Validation des données, Analyse statistique, Prise de décision fondée sur des données, Analyse de corrélation, Évaluation du programme, Validation des données, Méthodes statistiques
Intermédiaire · Cours · 1 à 4 semaines