Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Program Implementation, Performance Metric, Operational Analysis, Business Planning, Performance Improvement, Data Strategy, Organizational Effectiveness, Strategic Decision-Making, Organizational Development, Operations Management, Ethical Standards And Conduct
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Data Storytelling, Data Presentation, Email Marketing, Performance Reporting, Storytelling, Strategic Communication, User Feedback, Presentations, Report Writing, Business Communication, Business Reporting, Performance Analysis, Key Performance Indicators (KPIs), Constructive Feedback, Stakeholder Engagement, Continuous Improvement Process
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Rédaction et édition, Workflows d'IA, Rédaction, Post-production, Motifs de l'invitation, Création de contenu, Ingénierie rapide, Montage vidéo, Évolutivité, IA générative, Ingénierie de requête, Automatisation, Production vidéo, Make.com, Conception créative, Canva (Logiciel), Adobe Firefly
Intermédiaire · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Google Analytics, Email Marketing, Data-Driven Marketing, Marketing Analytics, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Campaign Management, Performance Reporting, Return On Investment
Débutant · Cours · 1 à 4 semaines
Compétences que vous acquerrez: Competitive Analysis, Entrepreneurship, Intellectual Property, Customer Acquisition Management, Business Planning, Customer Analysis, Value Propositions, Goal Setting, Target Audience, Business Strategy, Brand Strategy, Market Analysis, Marketing Planning, Go To Market Strategy, Marketing Strategies, Business, Entrepreneurial Finance, Professional Networking, Legal Risk, Fundraising
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Advertising Campaigns, Campaign Management, Contextual Advertising, Data-Driven Marketing, Google Ads, Online Advertising, Digital Advertising, Campaign Planning, Media Planning, Advertising, Target Audience, Marketing Strategies, Brand Awareness
Mixte · Cours · 1 à 4 semaines

University of Maryland, College Park
Compétences que vous acquerrez: Global Marketing, International Relations, International Finance, Diplomacy, Cultural Sensitivity, Business Risk Management, Market Dynamics, Market Intelligence, Competitive Analysis, Corporate Strategy, Economics, Business Strategy, Market Opportunities, Political Sciences, Supply Chain Management, Market Analysis, Economics, Policy, and Social Studies, Economic Development, World History, Supply Chain Planning
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Email Marketing, Brand Strategy, Storytelling, Branding, Microsoft Outlook, Gmail, Marketing Communications
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Canva (Software), Instagram, Marketing Materials, Marketing Design, Graphic Design, Social Media Campaigns, Social Media Content, Graphical Tools, Content Creation, Social Media Marketing, Graphic and Visual Design, Brand Awareness, Social Media, Personalized Campaigns, Social Impact, Digital Marketing
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Market Research, Consumer Behaviour, Customer Analysis, Business Research, Customer Insights, Strategic Marketing, Marketing, Market Analysis, Data-Driven Marketing, Marketing Analytics, Target Market, Product Planning, Case Studies, Target Audience, Analysis, Data-Driven Decision-Making, Data Analysis, Decision Making, Simulation and Simulation Software, Data Collection
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Google Workspace, Editing, Vocabulary, Persuasive Communication
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Cloud Platforms, Collaborative Software, Business Technologies, Technology Strategies, Cloud Infrastructure, Enterprise Application Management, Cloud Solutions, Digital Transformation, Cybersecurity, Technology Solutions, Cyber Security Strategy, Virtual Teams, Digital Marketing, Marketing Automation, Digital Marketing Tools, Customer Engagement, Cyber Attacks, Data Integration, General Networking, Professional Networking
Mixte · Cours · 1 à 3 mois