Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Emory University
Compétences que vous acquerrez: Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing Planning, Marketing Management, Earned Media, Marketing Communications, Promotions and Campaigns, Branding, Market Dynamics, Target Market, Product Promotion, Customer Insights, Owned Media, Conversion Funnel Analysis, Order Delivery
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Email Marketing, Advertising Campaigns, Email Automation, Marketing Automation, Web Presence, Target Audience, Campaign Planning, Digital Marketing, Campaign Management, Driving engagement, Search Engine Optimization, Customer Engagement, Online Advertising, Direct Marketing, Digital Media Strategy, Social Media Marketing, Marketing Strategies, Marketing Strategy and Techniques, Web Analytics and SEO, Digital Marketing Campaigns
Débutant · Spécialisation · 1 à 3 mois

IE Business School
Compétences que vous acquerrez: Gestion de la marque, Marketing stratégique, Promotion des produits, Analyse concurrentielle, Planification de la communication, Plan de communication, Stratégie des médias numériques, Communication marketing, Stratégie de mise sur le marché, Marketing, Gestion du cycle de vie des produits, Gestion des produits, Stratégie de marque, Marketing des produits, Communication marketing intégrée, Planification des médias, Planification du marketing, Part de marché, Stratégie produit, Stratégies promotionnelles, Canal de commercialisation
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Marketing Materials, Marketing Collateral, Cross-Channel Marketing, Marketing Design, Canva (Software), Brochures, Campaign Planning, Promotional Materials, Graphic Design, Integrated Marketing Communications, Email Marketing, Layout Design, Graphic and Visual Design, Digital Design, Web Content, Style Guides, Collaborative Software, Branding, Brand Management, Image Quality
Débutant · Cours · 1 à 4 semaines
Tecnológico de Monterrey
Compétences que vous acquerrez: Persona Development, Social Media Strategy, Social Media, Performance Measurement, Social Media Marketing, Social Media Campaigns, Smart Goals, Content Performance Analysis, Social Media Management, Digital Media Strategy, Content Marketing, Social Media Content, Communication Planning, Goal Setting, Performance Analysis, Key Performance Indicators (KPIs), Social Media Analytics, Active Listening, LinkedIn, Facebook
Intermédiaire · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Value Propositions, Smart Goals, Marketing, Target Audience, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Role-Based Access Control (RBAC), Goal Setting, Project Management, Competitive Analysis, Collaborative Software, Identity and Access Management, Document Management, Project Management Software, Project Documentation, Marketing Analytics, Project Management Life Cycle, Digital Marketing, Business Communication
Débutant · Cours · 1 à 3 mois

IE Business School
Compétences que vous acquerrez: Dynamique du marché, Marketing stratégique, Tendance du marché, Analyse concurrentielle, Propositions de valeur, Marketing, Comportement du consommateur, Marketing des produits, Public cible, Marché cible, Stratégies de marketing, Analyse du marché, Stratégie produit, Connaissance du client, Intelligence économique, Stratégie et techniques de marketing, Étude de marché
Débutant · Cours · 1 à 4 semaines

University of Colorado Boulder
Compétences que vous acquerrez: Sustainable Business, Marketing Management, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Branding, Marketing Communications, Brand Marketing, Sustainability Standards, Customer Engagement, Advertising, Regulatory Compliance, Data-Driven Marketing, Law, Regulation, and Compliance, Driving engagement, Regulatory Requirements, Market Opportunities, Environmental Issue, Digital Marketing, Engineering Management, Emerging Technologies
Préparer un diplôme
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Advertising Campaigns, Campaign Planning, Campaign Management, Driving engagement, Customer Engagement, Drive Engagement, Competitive Analysis, Promotions and Campaigns, Strategic Marketing, Brand Awareness, Promotional Strategies, Brand Marketing, Marketing, Marketing Management, Marketing Strategies, Marketing Strategy and Techniques, Marketing Budgets, Brand Strategy, Ideation, Product Promotion
Mixte · Cours · 1 à 4 semaines

IE Business School
Compétences que vous acquerrez: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing Operations, Marketing, Marketing Strategy and Techniques, Market Research, Business Planning, Market Analysis, Market Dynamics, Customer Retention, Brand Management, Key Performance Indicators (KPIs), Performance Metric, Performance Measurement, Branding, Goal Setting
Débutant · Cours · 1 à 4 semaines

University of Arizona
Compétences que vous acquerrez: Integrated Marketing Communications, Persona Development, Consumer Behaviour, Marketing Psychology, Customer Analysis, Marketing Strategies, Strategic Marketing, Marketing, Customer Insights, Brand Strategy, Target Market, Marketing Communications, Branding, Storytelling
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Marketing Effectiveness, Global Marketing, New Product Development, Market Opportunities, Marketing, Product Development, Brand Marketing, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Strategic Marketing, Marketing Planning, Marketing Analytics, Communication Planning, Diversity Marketing, Marketing Communications, Branding, Consumer Behaviour, Marketing Strategy and Techniques
Débutant · Cours · 1 à 3 mois