Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Google Ads, Pay Per Click Advertising, Keyword Research, Online Advertising, Target Audience, Digital Advertising, Paid media, Conversion Funnel Analysis, Performance marketing, Campaign Planning, Campaign Management, Advertising Campaigns, Budget Management, Data-Driven Marketing, Forecasting, Bidding, Automation
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Adobe Photoshop, Marketing Collateral, Marketing Design, Animations, Photo Editing, Brand Marketing, Branding, Graphic and Visual Design, Brand Awareness, Marketing Materials, Typography, Social Media, Digital Design, Social Media Content, Photo/Video Production and Technology, Layout Design, Video Editing, Timelines, Image Analysis
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Electronic Media, Marketing and Public Relations, Communication, Economics, Policy, and Social Studies, Culture, Social Media, Digital Communications
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Collaborative Software, Style Guides, Brand Management, Version Control, Compliance Auditing, Branding, Auditing, Marketing Collateral, Document Management, Data-Driven Marketing, Document Control, Quality Assurance, Compliance Reporting, Digital Marketing
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Examen du code, Analyse des lacunes, Analyse exploratoire des données (AED), Intégrité des données, Collecte de données, Collecte des données, Nettoyage des données, Action corrective et préventive (CAPA), Analyse numérique, Marketing basé sur les données, Prise de décision fondée sur des données, Analyse exploratoire des données, Analyse, Analyse Web et SEO, Analyse des écarts
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Leadership Development, Leadership, Professional Development, Conflict Management, Interpersonal Communications, Communication Strategies, Strategic Leadership, People Management, Communication, Behavior Management, Teamwork, Business Communication, Team Management, Verbal Communication Skills, Mediation, Corporate Communications, Emotional Intelligence, Strategic Communication, Meeting Facilitation, Business Management
Intermédiaire · Cours · 3 à 6 mois

Compétences que vous acquerrez: Canva (Software), Promotional Materials, Marketing Design, Marketing Materials, Graphic Design, Graphic and Visual Design Software, Design, Creative Design, Branding, Graphics Software, Design Software, Content Marketing, Brand Management, Marketing Communications
Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Data-Driven Marketing, Web Analytics, Customer Engagement, Digital Analysis, Technical Communication, Campaign Management, Analysis, Performance Metric, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Customer Service, Customer Relationship Management (CRM) Software, Customer experience improvement, Customer Relationship Management, Customer Engagement, Customer Communications Management, Customer Data Management, Customer Analysis, Customer Insights, Driving engagement, Digital Analysis, Customer Support, Digital Marketing, Document Management, User Feedback, Trend Analysis, Drive Engagement, Data Analysis, Analytical Skills
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Newsletters, Email Marketing, Email Automation, Stakeholder Communications, Stakeholder Management, Stakeholder Engagement, Campaign Management, Content Performance Analysis, Communication Planning, Marketing Automation, Strategic Communication, Marketing Communications, Personalized Campaigns, Campaign Planning, Generative AI Agents, Performance Analysis, Marketing Strategy and Techniques, Digital Marketing, Digital Advertising, Market Analysis
Débutant · Cours · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Email Marketing, Marketing Analytics, Target Audience, Performance Analysis, Data-Driven Marketing, Return On Investment, Customer Analysis, Marketing Effectiveness, Performance Review, Marketing Strategy and Techniques, Strategic Marketing, Data Integration, Lead Generation, Customer Engagement, Consumer Behaviour, Continuous Improvement Process
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Generative Engine Optimization (GEO), Content Optimization, Digital Marketing Campaigns, Digital Marketing, Search Engine Optimization, ChatGPT, Content Development and Management, Web Content, Prioritization, Performance Reporting
Débutant · Cours · 1 à 4 semaines