Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

John Wiley & Sons
Compétences que vous acquerrez: Prompt Engineering, AI Personalization, Prompt Patterns, Prompt Engineering Tools, GitHub Copilot, Vibe coding, Microsoft Copilot, Responsible AI, ChatGPT, Customer experience improvement, Generative AI Agents, Artificial Intelligence, Digital Analysis, Personalized Campaigns, Digital Brand Strategy, Digital Marketing, Software Development, Machine Learning, Devops Tools, Business Strategy
Avancées · Cours · 1 à 3 mois

Compétences que vous acquerrez: Adaptability, Communication, Leadership Development, Performance Measurement, Drive Engagement, Leadership, Communication Strategies, Organizational Leadership, Team Leadership, Key Performance Indicators (KPIs), Strategic Leadership, Business Leadership, Recognizing Others, Detail Oriented, Strategic Communication, Team Motivation, Business Metrics, Leadership and Management, Professional Development, Business
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Adobe After Effects, Animations, Motion Graphics, Post-Production, Video Editing, Timelines, Content Creation, Typography, Scripting, Logo Design
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Market Intelligence, Competitive Intelligence, Competitive Analysis, Market Research, Market Analysis, Market Data, Market Trend, Market Dynamics, Trend Analysis, Business Reporting, Research Reports, Report Writing, Data Collection, Product Strategy, Forecasting, Data Validation, Company, Product, and Service Knowledge, Time Series Analysis and Forecasting, Data Quality, Research Methodologies
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Google Analytics, Data-Driven Marketing, Marketing Analytics, Web Analytics, Web Analytics and SEO, Data-Driven Decision-Making, Data Literacy, Digital Analysis, Analytics, Customer Insights, Analysis, Descriptive Analytics, Performance Analysis, Performance Metric, Performance Reporting
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Cartes de chaleur, Optimisation des processus, Élicitation des exigences, Création de tableaux de bord, Analyse de l'entonnoir de conversion, Analyse marketing, Analyse du Web, Analyse statistique, Mesure de la performance, Fidélisation de la clientèle, Analyse de la clientèle, Exigences de l'entreprise, Analyse des besoins, Analyse du processus, Conception du processus, Analyse prédictive, Présentation des données, Indicateurs clés de performance (ICP), Tableau de bord, Visualisation interactive des données
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Campaign Planning, Campaign Management, Email Marketing, Marketing Analytics, Copywriting, Marketing Automation, Target Audience, Data-Driven Marketing, Email Automation, Program Standards, Quality Assurance, Quality Assessment, Web Analytics and SEO, Marketing Effectiveness, Brand Management, Personalized Campaigns, Digital Marketing, Marketing Communications, Market Analysis, Market Intelligence
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Diversity and Inclusion, Empathy, Diversity Equity and Inclusion Initiatives, Human Resource Policies, Business Leadership, Team Management, Interpersonal Communications, Non-Verbal Communication, De-escalation Techniques, Management Training And Development, Team Performance Management, Business Transformation, Rapport Building, Empathy & Emotional Intelligence, Emotional Intelligence, Strategic Leadership, Organizational Leadership, Communication, Sales, Marketing Strategies
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Content Performance Analysis, Content Marketing, Content Strategy, Content Optimization, Data-Driven Marketing, Content Development and Management, Marketing Effectiveness, Strategic Prioritization, Business Priorities, Target Audience, Marketing Planning, Content Creation, Prioritization, Persona Development, Performance Measurement, Data-Driven Decision-Making, Content Management, Web Analytics, Business Metrics, Key Performance Indicators (KPIs)
Intermédiaire · Cours · 1 à 4 semaines

John Wiley & Sons
Compétences que vous acquerrez: Fundraising, Fundraising and Crowdsourcing, Budget Management, Philanthropy, Budgeting, Prospecting and Qualification, Strategic Marketing, Brand Marketing, Campaign Planning, Campaign Management, Promotions and Campaigns, Digital Marketing, Marketing Strategies, Proposal Development, Organizational Strategy, Digital Brand Strategy, Capacity Planning, Proposal Writing, Driving engagement, Relationship Building
Intermédiaire · Cours · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Audit Working Papers, Digital Marketing Tools, Document Management, Auditing, Report Writing, Analysis
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Conversion Funnel Analysis, Generative Engine Optimization (GEO), Marketing Analytics, Data-Driven Marketing, Digital Analysis, Content Optimization, Web Analytics, Google Gemini, Data Storytelling, Data Analysis, User Flows, ChatGPT, Analytics, LLM Application, Data-Driven Decision-Making, Process Analysis, Dashboard Creation, Performance Metric
Débutant · Cours · 1 à 4 semaines