Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

PracticalGrowth
Compétences que vous acquerrez: Lean Manufacturing, Workflow Management, Business Workflow Analysis, Kanban Principles, Process Management, Process Mapping, Lean Methodologies, Standard Operating Procedure, Process Analysis, Continuous Improvement Process, Process Improvement, Service Level Agreement, Business Process Improvement, Operational Efficiency, Service Level, Quality Improvement, Procedure Development, Capacity Management, Expectation Management, Performance Metric
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Video Production, Post-Production, Graphic Design, Design Elements And Principles
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Google Analytics, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Content Performance Analysis, Keyword Research, Content Optimization, Prioritization, Data Import/Export, Gap Analysis, Workflow Management, Data Integration, User Research, Performance Metric
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: A/B Testing, Key Performance Indicators (KPIs), Data-Driven Marketing, Dashboard Creation, Email Marketing, Business Metrics, Performance Metric, Performance Measurement, Dashboard, Performance Reporting, Performance Analysis, Marketing Analytics, Business Reporting, Report Writing, Web Analytics, Campaign Management, Google Sheets, Microsoft Excel, Data Visualization, Stakeholder Analysis
Intermédiaire · Cours · 3 à 6 mois

Board Infinity
Compétences que vous acquerrez: Dashboard, Brand Management, Brand Strategy, Brand Marketing, Branding, Analytics, Governance, Strategic Marketing, Brand Awareness, Performance Measurement, Brand Loyalty, Digital Brand Strategy, Agile Methodology, Marketing Strategies, Data-Driven Marketing, Intercultural Competence, Sustainable Business, Experience Design, Customer experience improvement, Corporate Sustainability
Avancées · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Dashboard, Dashboard Creation, Data-Driven Marketing, Data-Driven Decision-Making, Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing Planning, Campaign Management, Data Presentation, Strategic Marketing, Strategic Thinking, Performance Analysis, Business Strategies, Analysis
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Microsoft Outlook, Campaign Management, Process Improvement, Sprint Retrospectives, Email Marketing, Campaign Planning, Continuous Improvement Process, Project Management, Marketing Strategies, Project Implementation, Organizational Skills
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Looker (Software), Customer Retention, Customer Analysis, Customer Insights, Marketing Analytics, Driving engagement, Data-Driven Marketing, Trend Analysis, Data Analysis, Analytics, Performance Metric, Consumer Behaviour, Business Metrics, Time Series Analysis and Forecasting, Forecasting, Business Strategies
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Surveys, Market Research, Survey Creation, Data Synthesis, Business Research, Data-Driven Decision-Making, Research Reports, Customer Insights, Research Methodologies, User Feedback, Consumer Behaviour, Data Literacy, Data Storytelling, Research Design, Data Presentation, Product Strategy, Product Improvement, Data Analysis, Data Collection, Data Visualization
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Digital Marketing Tools, Marketing Automation, Scheduling, Management Reporting, Business Reporting, Performance Reporting, Automation, Stakeholder Communications, Scalability
Débutant · Cours · 1 à 4 semaines
Compétences que vous acquerrez: Data Architecture, Salesforce, Salesforce Object Query Language (SOQL), Salesforce Development, Scalability, Data Integration, Data Migration, Data Validation, Data Quality, Data Import/Export, Enterprise Architecture, Database Architecture and Administration, Database Design, Data Modeling, Data Cleansing, Data Mapping, Data Integrity, Web Services, Governance, Simple Object Access Protocol (SOAP)
Intermédiaire · Cours · 1 à 4 semaines

University of Maryland, College Park
Compétences que vous acquerrez: Global Marketing, International Relations, International Finance, Diplomacy, Cultural Sensitivity, Business Risk Management, Market Dynamics, Market Intelligence, Competitive Analysis, Corporate Strategy, Economics, Business Strategy, Market Opportunities, Political Sciences, Supply Chain Management, Market Analysis, Economics, Policy, and Social Studies, Economic Development, World History, Supply Chain Planning
Débutant · Cours · 1 à 3 mois