Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Compétences que vous acquerrez: Email Marketing, Brand Marketing, Brand Management, Campaign Management, Branding, Brand Strategy, Brand Awareness, Stakeholder Management, Business Priorities
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Email Marketing, Campaign Management, Content Performance Analysis, Workflow Management, Coordinating, Operational Efficiency, Campaign Planning, Marketing Operations, Timelines, Coordination, Performance Analysis, Collaborative Software, Asset Management, Process Management, Continuous Improvement Process
Débutant · Cours · 1 à 4 semaines
Compétences que vous acquerrez: Competitive Analysis, Entrepreneurship, Intellectual Property, Customer Acquisition Management, Business Planning, Customer Analysis, Value Propositions, Goal Setting, Target Audience, Business Strategy, Brand Strategy, Market Analysis, Marketing Planning, Go To Market Strategy, Marketing Strategies, Business, Entrepreneurial Finance, Professional Networking, Legal Risk, Fundraising
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Advertising Campaigns, Campaign Management, Contextual Advertising, Data-Driven Marketing, Google Ads, Online Advertising, Digital Advertising, Campaign Planning, Media Planning, Advertising, Target Audience, Marketing Strategies, Brand Awareness
Mixte · Cours · 1 à 4 semaines

University of Maryland, College Park
Compétences que vous acquerrez: Product Roadmaps, Agile Product Development, Backlogs, DevOps, Lean Methodologies, Analytics, Agile Methodology, Agile Project Management, Data-Driven Decision-Making, Data Analysis, Product Management, Operational Efficiency, Risk Management, Risk Analysis, Data Science, Product Development, Innovation, Product Strategy
Intermédiaire · Cours · 1 à 3 mois

Simplilearn
Compétences que vous acquerrez: Digital Analysis, Data-Driven Decision-Making, Web Analytics, Data-Driven Marketing, Performance Metric, Performance Analysis, Operational Efficiency, Business Analytics, Data Literacy, Analytics, Marketing Strategies, Data Analysis, Business Analysis, Customer Insights
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Marketing Budgets, Correlation Analysis, Customer Analysis, Marketing Analytics, Customer Retention, Customer Insights, Statistical Methods, Advanced Analytics, Marketing Effectiveness, Statistical Hypothesis Testing, Predictive Analytics, Product Strategy, Statistical Modeling, Analytics, Customer Engagement, Statistical Analysis, Data-Driven Decision-Making, Customer Acquisition Management, Predictive Modeling, Marketing Channel
Intermédiaire · Cours · 1 à 4 semaines

Alex Genadinik
Compétences que vous acquerrez: Entrepreneurship, Marketing Automation, Blogs, E-Commerce, Performance marketing, Recruitment, Influencing, Product Promotion, Program Development, Recruitment Strategies, Promotional Strategies, Payment Systems
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Classification And Regression Tree (CART), Model Evaluation, Predictive Analytics, Predictive Modeling, Decision Tree Learning, Data Preprocessing, Applied Machine Learning, Data-Driven Decision-Making, Marketing Analytics, Data-Driven Marketing, Classification Algorithms, Model Optimization, Model Training, Marketing, Fine-tuning
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Canva (Software), Instagram, Marketing Materials, Marketing Design, Graphic Design, Social Media Campaigns, Social Media Content, Graphical Tools, Content Creation, Social Media Marketing, Graphic and Visual Design, Brand Awareness, Social Media, Personalized Campaigns, Social Impact, Digital Marketing
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Diversity and Inclusion, Empathy, Diversity Equity and Inclusion Initiatives, Human Resource Policies, Business Leadership, Team Management, Interpersonal Communications, Non-Verbal Communication, De-escalation Techniques, Management Training And Development, Team Performance Management, Business Transformation, Rapport Building, Empathy & Emotional Intelligence, Emotional Intelligence, Strategic Leadership, Organizational Leadership, Communication, Sales, Marketing Strategies
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Apprentissage par renforcement , Apprentissage automatique, Statistiques, Compétences analytiques, Recherche opérationnelle, Analyse des risques, Analyse marketing, Apprentissage automatique appliqué, Stratégie commerciale, Science des données, Analyse avancée, Optimisation du modèle, Analyse d'entreprise, Intelligence décisionnelle, Retour sur investissement, IA générative, Simulations, Marketing basé sur les données, Analyse, Optimisation des processus
Avancées · Cours · 3 à 6 mois