Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Keyword Research, Data-Driven Marketing, Marketing Analytics, Data-Driven Decision-Making, Marketing Budgets, Return On Investment, Search Engine Marketing, Forecasting, Google Ads, Campaign Planning, Target Audience, Research
Débutant · Cours · 1 à 4 semaines
Compétences que vous acquerrez: Competitive Analysis, Entrepreneurship, Intellectual Property, Customer Acquisition Management, Business Planning, Customer Analysis, Value Propositions, Goal Setting, Target Audience, Business Strategy, Brand Strategy, Market Analysis, Marketing Planning, Go To Market Strategy, Marketing Strategies, Business, Entrepreneurial Finance, Professional Networking, Legal Risk, Fundraising
Débutant · Cours · 1 à 4 semaines

John Wiley & Sons
Compétences que vous acquerrez: Fundraising, Fundraising and Crowdsourcing, Budget Management, Philanthropy, Budgeting, Prospecting and Qualification, Strategic Marketing, Brand Marketing, Campaign Planning, Campaign Management, Promotions and Campaigns, Digital Marketing, Marketing Strategies, Proposal Development, Organizational Strategy, Digital Brand Strategy, Capacity Planning, Proposal Writing, Driving engagement, Relationship Building
Intermédiaire · Cours · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Audit Working Papers, Digital Marketing Tools, Document Management, Auditing, Report Writing, Analysis
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Constructive Feedback, Client Services, Rapport Building, Video Editing, Customer Retention, Selling Techniques, Customer Relationship Building, Relationship Building, Expectation Management, Relationship Management, Account Management, Video Production, Professional Networking, Workflow Management
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Conversion Funnel Analysis, Generative Engine Optimization (GEO), Marketing Analytics, Data-Driven Marketing, Digital Analysis, Content Optimization, Web Analytics, Google Gemini, Data Storytelling, Data Analysis, User Flows, ChatGPT, Analytics, LLM Application, Data-Driven Decision-Making, Process Analysis, Dashboard Creation, Performance Metric
Débutant · Cours · 1 à 4 semaines

Packt
Compétences que vous acquerrez: Management Training And Development, Team Management, Team Building, Team Performance Management, Staff Management, Personal Development, Sustainable Business, Fiscal Management, Leadership Development, Organizational Leadership, Business Strategy, Governance, Business Continuity, Entrepreneurship, Resilience, Business Leadership, Self-Awareness, Business Operations, Entrepreneurial Finance, Growth Strategies
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Surveys, Market Research, Survey Creation, Data Synthesis, Business Research, Data-Driven Decision-Making, Research Reports, Customer Insights, Research Methodologies, User Feedback, Consumer Behaviour, Data Literacy, Data Storytelling, Research Design, Data Presentation, Product Strategy, Product Improvement, Data Analysis, Data Collection, Data Visualization
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Customer Relationship Management (CRM) Software, Email Marketing, Data Mapping, Marketing Automation, Data Validation, Customer Relationship Management, Gmail, Email Automation, Marketing Effectiveness, Data Integration, Marketing, Customer Data Management, Personalized Campaigns, Data Quality, Data Import/Export, Operational Efficiency
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Email Marketing, Customer Relationship Management (CRM) Software, Customer Engagement, Customer Data Management, Customer Relationship Management, Marketing Automation, Customer Analysis, Driving engagement, Marketing Strategies, Data-Driven Marketing, Consolidation, Marketing Analytics, Email Automation, Data Integration, Workflow Management
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Retour sur investissement, Statistiques, Science des données, Apprentissage par renforcement, Analyse d'entreprise, Optimisation des processus, Simulations, Analyse des risques, Recherche opérationnelle, Stratégie commerciale, Analyse marketing, Optimisation du modèle, Compétences analytiques, Analyse avancée, Apprentissage automatique appliqué, Intelligence décisionnelle, Analyse, Apprentissage automatique, Marketing basé sur les données, IA générative
Avancées · Cours · 3 à 6 mois

Compétences que vous acquerrez: Google Analytics, Web Analytics, Marketing Analytics, Digital Analysis, Data-Driven Marketing, Conversion Funnel Analysis, Analytics, Google Ads, Data Processing, Campaign Management, Marketing Effectiveness, Dashboard, Event Monitoring, Real Time Data, Data Collection, Goal Setting
Mixte · Cours · 1 à 4 semaines