Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Sage Publications
Compétences que vous acquerrez: Sales Prospecting, Closing (Sales), Sales Presentation, Sales Process, Sales Management, Active Listening, Selling Techniques, Conflict Management, Customer Acquisition Management, Sales, Prospecting and Qualification, Account Strategy, Sales Strategy, General Sales Practices, Persuasive Communication, Customer Relationship Management, Customer Analysis, Sales Development, Ethical Standards And Conduct, Network Administration
Débutant · Spécialisation · 3 à 6 mois

Tecnológico de Monterrey
Compétences que vous acquerrez: Social Media, Social Media Marketing, Social Media Strategy, Social Media Management, Social Network Analysis, Social Media Analytics, Digital Media Strategy, Media and Communications, Marketing, Global Marketing, Media Strategy, Customer Engagement, Consumer Behaviour
★ 4.4 (2,6 k) · Débutant · Cours · 1 à 3 mois
University of Pennsylvania
Compétences que vous acquerrez: Marketing, Strategic Marketing, Brand Marketing, Branding, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Marketing Strategy and Techniques, Marketing Management, Marketing Planning, Go To Market Strategy, Marketing Psychology, Marketing Communications, Strategic Communication, Customer Insights, Market Opportunities, Customer Analysis, E-Commerce
★ 4.8 (239) · Débutant · Cours · 1 à 4 semaines

John Wiley & Sons
Compétences que vous acquerrez: Facebook, digital literacy, Fundraising, Fundraising and Crowdsourcing, Social Media, Social Media Content, Social Media Marketing, Social Media Management, Social Media Strategy, Shared Media, Safety and Security, Communication, Security Awareness, Personally Identifiable Information, Event Management, Group Policy, Relationship Building, Content Scheduling, Web Presence, Information Privacy
Débutant · Spécialisation · 3 à 6 mois

John Wiley & Sons
Compétences que vous acquerrez: Facebook, Social Media, Safety and Security, digital literacy, Security Awareness, Personally Identifiable Information, Information Privacy, Relationship Building, Social Media Strategy, Social Media Content, Web Presence, User Accounts, UI Components, Online Advertising, Security Controls, Registration, User Interface (UI), Data Sharing, Web Content, Communication
Débutant · Cours · 1 à 3 mois

SkillsBooster Academy
Compétences que vous acquerrez: Prompt Engineering, Content Performance Analysis, Visual Storytelling, Market Opportunities, Social Media Content, Video Production, Generative AI, Personalized Campaigns, Photo/Video Production and Technology, Social Media Campaigns, Market Analysis, AI Personalization, Campaign Management, Content Creation, Campaign Planning, Digital Content, Content Development and Management, Copywriting, Artificial Intelligence, Content Marketing
Débutant · Cours · 1 à 3 mois

Pearson
Compétences que vous acquerrez: Business Modeling, Feasibility Studies, Entrepreneurship, Business Strategy, Strategic Partnership, Strategic Thinking, Marketing Channel, Business Architecture, New Business Development, Business Analysis, Revenue Management, Business Operations, Value Propositions
Débutant · Cours · 1 à 4 semaines

Pearson
Compétences que vous acquerrez: Sales Process, Sales Strategy, Sales, Sales Management, Product Promotion, Promotions and Campaigns, Product Strategy, Promotional Strategies, Product Lining, Strategic Marketing, Revenue Management, General Sales Practices, Selling Techniques, Market Dynamics, Consumer Behaviour, Cost Accounting, Value Propositions, Business Ethics, Customer Analysis, Competitive Analysis
Débutant · Cours · 1 à 4 semaines

ESSCA School of Management
Compétences que vous acquerrez: Journey Mapping, Design Thinking, Innovation, User Experience, Service Design, Persona (User Experience), Human Centered Design, Ideation, Experience Design, User Research, AI literacy, User Centered Design, Customer experience improvement, New Product Development, UI/UX Strategy, Generative AI Agents, Customer Insights, Customer Analysis, Needs Assessment, Generative AI
Débutant · Cours · 1 à 4 semaines

Sage Publications
Compétences que vous acquerrez: Media and Communications, Public Affairs, Communication Strategies, Community Organizing, Advocacy, Communication, Persuasive Communication, Strategic Communication, Journalism, Media Relations, Public History, Political Sciences, Storytelling, Social Justice, Community Outreach, Conflict Management, Culture, Governance, Digital Marketing Campaigns, World History
Débutant · Cours · 1 à 3 mois

Queen Mary University of London
Compétences que vous acquerrez: Conception de la recherche, Création d'une enquête, Recherche qualitative, Probabilités et statistiques, Groupe de discussion, Études de cas, Enquêtes, Recherche, Méthodes de recherche, Collecte de données, Détermination de la taille de l'échantillon, Collecte des données, Étude de marché, Analyse, Compétences en matière d'entretien
★ 4.7 (981) · Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Promotional Materials, Copywriting, Promotional Strategies, Social Media Content, Driving engagement, Multimedia, Product Promotion, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations
★ 4.3 (1,1 k) · Débutant · Projet Guidé · Moins de 2 heures