Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Promotional Strategies, Consumer Behaviour, Integrated Marketing Communications, Brand Marketing, Brand Strategy, Strategic Marketing, Branding, Marketing Communications, Marketing, Brand Management, Marketing Strategy and Techniques, Marketing Management, Marketing Psychology, Promotions and Campaigns, Target Market, Product Marketing, Customer Analysis, Brand Awareness, Product Promotion, Target Audience
Mixte · Cours · 1 à 4 semaines
University of Illinois Urbana-Champaign
Compétences que vous acquerrez: Apprentissage automatique, Analyse marketing, Connaissance du client, Marketing numérique, Marketing, Analyse des médias sociaux, Analyse des réseaux sociaux, Analyse avancée, Fidélisation de la clientèle, Stratégie et techniques de marketing, Modélisation prédictive, IA générative, Analyse des données, Marketing basé sur les données, Éthique des données, Analyse, Personnalisation de l'IA, Analyse de la clientèle, Stratégies de marketing, Logiciel d'analyse de données
★ 4.5 (203) · Intermédiaire · Cours · 1 à 4 semaines

University of Colorado Boulder
Compétences que vous acquerrez: Sustainable Business, Marketing Management, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Branding, Marketing Communications, Brand Marketing, Sustainability Standards, Customer Engagement, Advertising, Regulatory Compliance, Data-Driven Marketing, Law, Regulation, and Compliance, Driving engagement, Regulatory Requirements, Market Opportunities, Environmental Issue, Digital Marketing, Engineering Management, Emerging Technologies
Débutant · Cours · 1 à 4 semaines
University of Illinois Urbana-Champaign
Compétences que vous acquerrez: Propositions de valeur, Analyse du marché, Marché cible, Connaissance du client, Marketing, Public cible, Planification des produits, Gestion du marketing, Gestion de la marque, Marketing des produits, Stratégie et techniques de marketing, Étude de marché, L'image de marque, Comportement du consommateur, Stratégie de marque, Marketing stratégique, Planification du marketing, Analyse de la clientèle, Stratégies de marketing
★ 4.8 (1,8 k) · Débutant · Cours · 1 à 4 semaines

AI CERTs
Compétences que vous acquerrez: Data-Driven Marketing, Marketing Analytics, Personalized Campaigns, Email Marketing, Campaign Management, Target Audience, Social Media Marketing, AI Personalization, Digital Marketing, Email Automation, Content Optimization, Generative AI Agents, Performance marketing, Content Creation, AI Integrations, Data Ethics, Real Time Data, Content Strategy, AI Workflows, Automation
Intermédiaire · Cours · 1 à 3 mois

Digital Marketing Institute
Compétences que vous acquerrez: Marketing Budgets, Data-Driven Decision-Making, Marketing Strategies, Digital Marketing, Social Media Marketing, Marketing Channel, Data-Driven Marketing, Data Strategy, Data Ethics, Customer experience strategy (CX), Social Media Campaigns, Digital Media Strategy, Digital Marketing Campaigns, Customer Analysis, Customer experience improvement, Digital Analysis, Cross-Channel Marketing, Marketing Automation, Marketing Analytics, Strategic Thinking
★ 4.4 (14) · Débutant · Spécialisation · 1 à 3 mois

Compétences que vous acquerrez: Email Marketing, Advertising Campaigns, Email Automation, Marketing Automation, Web Presence, Target Audience, Campaign Planning, Digital Marketing, Campaign Management, Driving engagement, Search Engine Optimization, Customer Engagement, Direct Marketing, Social Media Marketing, Marketing Strategies, Marketing Strategy and Techniques, Web Analytics and SEO, Drive Engagement, Competitive Analysis, Digital Marketing Campaigns
Débutant · Spécialisation · 1 à 3 mois

Compétences que vous acquerrez: Global Marketing, Intercultural Competence, Strategic Planning, Cultural Diversity, Cultural Sensitivity, Market Research, Market Analysis, Strategic Decision-Making, International Finance, Product Lifecycle Management, Diversity Awareness, Culture, Business Planning, Market Intelligence, Advertising, Branding, Strategic Marketing, Marketing Strategies, Consumer Behaviour, Business Development
Débutant · Spécialisation · 3 à 6 mois

University of Maryland, College Park
Compétences que vous acquerrez: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Media Planning, Consumer Behaviour, Cross-Channel Marketing, Digital Media Strategy, Digital Advertising, Digital Marketing Tools, Digital Marketing Campaigns, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Paid media, Digital Transformation, Business Analysis
★ 4.8 (18) · Débutant · Cours · 1 à 3 mois

Alex Genadinik
Compétences que vous acquerrez: Marketing Psychology, Closing (Sales), Selling Techniques, Consumer Behaviour, Marketing, Negotiation, Product Marketing, Advertising, Marketing Materials, Customer Insights, Market Research, Target Market, Target Audience, Customer Analysis, Price Negotiation, Psychology, Decision Making, Critical Thinking
Mixte · Cours · 1 à 4 semaines

Alex Genadinik
Compétences que vous acquerrez: Marketing Planning, Marketing Strategies, Advertising, Marketing Strategy and Techniques, Strategic Marketing, Business Planning, Marketing Effectiveness, Marketing, Customer Acquisition Management, Growth Strategies, Business Marketing, Digital Advertising, Target Market, Digital Marketing, Customer Retention
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Value Propositions, Smart Goals, Marketing, Target Audience, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Role-Based Access Control (RBAC), Goal Setting, Project Management, Competitive Analysis, Collaborative Software, Identity and Access Management, Document Management, Project Management Software, Project Documentation, Marketing Analytics, Project Management Life Cycle, Digital Marketing, Business Communication
Débutant · Cours · 1 à 3 mois