Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Marketing Budgets, Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Brand Marketing, Communication Planning, Strategic Marketing, Marketing Design, Global Marketing, Performance Improvement, Brand Management, Campaign Management, Branding, Marketing Strategy and Techniques, Performance Measurement, Strategic Communication, Digital Marketing, Business
Débutant · Spécialisation · 3 à 6 mois
University of Illinois Urbana-Champaign
Compétences que vous acquerrez: Apprentissage automatique, Analyse marketing, Connaissance du client, Marketing numérique, Marketing, Analyse des médias sociaux, Analyse des réseaux sociaux, Analyse avancée, Fidélisation de la clientèle, Stratégie et techniques de marketing, Modélisation prédictive, IA générative, Analyse des données, Marketing basé sur les données, Éthique des données, Analyse, Personnalisation de l'IA, Analyse de la clientèle, Stratégies de marketing, Logiciel d'analyse de données
Préparer un diplôme
Intermédiaire · Cours · 1 à 4 semaines

Digital Marketing Institute
Compétences que vous acquerrez: Marketing Budgets, Data-Driven Decision-Making, Marketing Strategies, Digital Marketing, Social Media Marketing, Marketing Channel, Data-Driven Marketing, Data Strategy, Data Ethics, Customer experience strategy (CX), Social Media Campaigns, Digital Media Strategy, Digital Marketing Campaigns, Customer Analysis, Customer experience improvement, Digital Analysis, Cross-Channel Marketing, Marketing Automation, Marketing Analytics, Strategic Thinking
Débutant · Spécialisation · 1 à 3 mois

Compétences que vous acquerrez: Promotional Strategies, Consumer Behaviour, Integrated Marketing Communications, Brand Marketing, Brand Strategy, Strategic Marketing, Branding, Marketing Communications, Marketing, Brand Management, Marketing Strategy and Techniques, Marketing Management, Marketing Psychology, Promotions and Campaigns, Target Market, Product Marketing, Customer Analysis, Brand Awareness, Product Promotion, Target Audience
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Service Recovery, Marketing Psychology, Customer experience improvement, Customer experience strategy (CX), Customer Service, Integrated Marketing Communications, Customer Insights, Data-Driven Marketing, Service Design, Consumer Behaviour, Media and Communications, Customer Analysis, Brand Strategy, Customer Relationship Building, Brand Management, Marketing Communications, Communication Strategies, Strategic Communication, Marketing, Social Media Analytics
Débutant · Spécialisation · 3 à 6 mois
University of Maryland, College Park
Compétences que vous acquerrez: Data-Driven Marketing, Online Advertising, LLM Application, Advertising, Branding, Natural Language Processing, Machine Learning Algorithms
Intermédiaire · Cours · 1 à 3 mois

Alex Genadinik
Compétences que vous acquerrez: Marketing Psychology, Closing (Sales), Selling Techniques, Consumer Behaviour, Marketing, Negotiation, Product Marketing, Advertising, Marketing Materials, Customer Insights, Target Market, Customer Analysis, Price Negotiation, Psychology, Decision Making
Mixte · Cours · 1 à 4 semaines

University of Maryland, College Park
Compétences que vous acquerrez: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Media Planning, Consumer Behaviour, Cross-Channel Marketing, Digital Media Strategy, Digital Advertising, Digital Marketing Tools, Digital Marketing Campaigns, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Paid media, Digital Transformation, Business Analysis
Débutant · Cours · 1 à 3 mois

IE Business School
Compétences que vous acquerrez: Mesure de la performance, Analyse du marché, Analyse marketing, Communication marketing intégrée, Gestion de l'acquisition des clients, Stratégies de croissance, Gestion du marketing, Fidélisation de la clientèle, Gestion financière, Étude de marché, Communication marketing, Planification, Canal de commercialisation, Analyse de la clientèle
Mixte · Cours · 1 à 4 semaines

Emory University
Compétences que vous acquerrez: Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing Planning, Marketing Management, Earned Media, Marketing Communications, Promotions and Campaigns, Branding, Market Dynamics, Target Market, Product Promotion, Customer Insights, Owned Media, Conversion Funnel Analysis, Order Delivery
Débutant · Cours · 1 à 3 mois
Tecnológico de Monterrey
Compétences que vous acquerrez: Persona Development, Social Media Strategy, Social Media, Performance Measurement, Social Media Marketing, Social Media Campaigns, Smart Goals, Content Performance Analysis, Social Media Management, Digital Media Strategy, Content Marketing, Social Media Content, Communication Planning, Goal Setting, Performance Analysis, Key Performance Indicators (KPIs), Social Media Analytics, Active Listening, LinkedIn, Facebook
Intermédiaire · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Global Marketing, Intercultural Competence, Strategic Planning, Cultural Diversity, Cultural Sensitivity, Market Research, Market Analysis, Strategic Decision-Making, International Finance, Product Lifecycle Management, Diversity Awareness, Culture, Business Planning, Strategic Marketing, Market Intelligence, Advertising, Marketing Planning, Marketing Strategies, Consumer Behaviour, Business Development
Débutant · Spécialisation · 3 à 6 mois