Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Compétences que vous acquerrez: Video Editing, Canva (Software), Video Production, Marketing Materials, Content Creation, Digital Content, Animations, Multimedia, Storytelling, Typography, Branding, Data Import/Export, Drive Engagement
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Social Media Marketing, Instagram, Business Intelligence, Predictive Modeling, Predictive Analytics, Case Studies
Intermédiaire · Cours · 1 à 4 semaines

Alex Genadinik
Compétences que vous acquerrez: LinkedIn, Lead Generation, Sales Prospecting, Prospecting and Qualification, B2B Sales, Sales Pipelines, Business Marketing, Professional Networking, Relationship Building, Copywriting, Branding, Automation
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Intellectual Property, Ideation, Brand Strategy, Adobe Express, Adobe Firefly, Creative Problem-Solving, Target Audience, Conceptual Design, Creative Thinking, Branding, Creativity, Graphic Design, Entrepreneurship, Design, Adobe Photoshop, Adobe Illustrator, Business Strategy, Artificial Intelligence, Communication, Digital Marketing
Débutant · Spécialisation · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Digital Marketing, Search Engine Optimization, Keyword Research, ChatGPT, Content Development and Management, Web Content, Content Performance Analysis, Technical Writing, JSON
Débutant · Cours · 1 à 4 semaines

IESE Business School
Compétences que vous acquerrez: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Balance Sheet, Financial Accounting, Product Marketing, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, Financial Analysis, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Case Studies, Market Share
Débutant · Spécialisation · 3 à 6 mois

Board Infinity
Compétences que vous acquerrez: Google Analytics, Marketing Analytics, Web Analytics, Marketing Effectiveness, Campaign Management, Digital Marketing, Target Audience, Customer Insights, Analytics, Performance Analysis, A/B Testing, Dashboard, Performance Metric, Content Strategy
Débutant · Cours · 1 à 4 semaines

Simplilearn
Compétences que vous acquerrez: Email Marketing, Marketing Analytics, Campaign Management, Marketing Automation, Web Analytics, Web Content, Account Management, Dashboard, Customer Data Management, Automation, Content Management, Configuration Management
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Search Engine Optimization, Generative AI, Content Strategy, AI Enablement, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Digital Content, Social Media, JSON
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: A/B Testing, Google Analytics, Customer Insights, Marketing Analytics, Target Audience, Digital Advertising, Online Advertising, Social Media Campaigns, Advertising Campaigns, Performance Measurement, Business Metrics, Key Performance Indicators (KPIs), Consumer Behaviour, AI Enablement, Data Analysis
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Content Management Systems, Web Analytics, Search Engine Optimization, Web Design, Retail Management, Order Management, E-Commerce, Marketing Strategies, Blogs, Customer Relationship Management (CRM) Software, Content Creation, Dashboard, Email Marketing
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Campaign Management, Advertising Campaigns, Performance Analysis, Digital Advertising, Performance Measurement, Media Buying, Marketing Analytics, Analysis, Budget Management, Cost Benefit Analysis
Débutant · Cours · 1 à 4 semaines