Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

S.P. Jain Institute of Management and Research
Compétences que vous acquerrez: Brand Strategy, Brand Management, Brand Marketing, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Value Propositions, Cross-Channel Marketing, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Business Valuation, Continuous Monitoring
Débutant · Cours · 1 à 3 mois

Unilever
Compétences que vous acquerrez: Web Analytics, Social Media Campaigns, Campaign Management, Web Analytics and SEO, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Digital Media Strategy, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Online Advertising, Marketing Analytics, A/B Testing, Social Media, Campaign Planning, Advertising Campaigns, Value Propositions
Débutant · Cours · 1 à 4 semaines

University of Maryland, College Park
Compétences que vous acquerrez: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer Relationship Building, Customer Data Management, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Data-Driven Marketing, Customer Analysis, Marketing Strategies, Return On Investment, Predictive Modeling
Débutant · Cours · 1 à 4 semaines

Plusieurs enseignants
Compétences que vous acquerrez: Storytelling, Data Storytelling, Solution Design, Conversion Funnel Analysis, Design Thinking, Business Strategies, Business Strategy, Sustainable Business, Brand Strategy, Process Design, Business Solutions, Technology Strategies, Brand Marketing, Business Planning, Digital Transformation, Strategic Thinking, Market Opportunities, Design Strategies, Design and Product, Innovation
Intermédiaire · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction
Intermédiaire · Spécialisation · 3 à 6 mois

Vanderbilt University
Compétences que vous acquerrez: Modélisation d'entreprise, Marketing, Normes et conduite éthiques, L'innovation, Histoire de la musique, Opportunités de marché, Gestion des rémunérations, Transformation numérique, Gestion des événements, Production médiatique, Marketing et relations publiques, Médias et communications, L'esprit d'entreprise, Performance musicale, Arts du spectacle, Développement de nouvelles activités, Musique, Éthique des affaires, Gestion des recettes, Propriété intellectuelle
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Customer Service, Customer experience improvement, Service Design, Loyalty Programs, Customer Analysis, Process Mapping, Customer Insights, Customer Relationship Management, Process Design, Journey Mapping, Customer Engagement, Customer Support, Cross-Channel Marketing, Business Process, Integrated Marketing Communications, Customer Retention, Marketing
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Blogs, Search Engine Optimization, Content Optimization, Driving engagement, Web Content, Content Creation, Content Marketing, Prompt Engineering, Generative AI, Business Marketing
Débutant · Cours · 1 à 4 semaines

University of California, Davis
Compétences que vous acquerrez: Sensory Systems Analysis, Food Quality Assurance And Control, Food and Beverage, Consumer Behaviour, Quality Assurance, Product Testing, Science and Research, Human Factors, Nutrition and Diet, Marketing Psychology, Analytical Testing, Product Development
Débutant · Cours · 1 à 4 semaines

Howard University
Compétences que vous acquerrez: Design Thinking, Business Software, Information Systems, Cloud Computing, Cloud Solutions, Cloud Technologies, Solution Design, Customer Analysis, Enterprise Application Management, Cloud Deployment, Cloud Security, Virtualization, Cloud Platforms, Digital Transformation, Management Information Systems, Business Solutions, Information Technology, Process Design, Cybersecurity, Data Management
Intermédiaire · Spécialisation · 1 à 3 mois

Compétences que vous acquerrez: Logo Design, Canva (Software), Video Production, Photo/Video Production and Technology, Graphic and Visual Design Software, Graphical Tools, Graphic Design, Graphic and Visual Design, Content Creation, Design, Creative Design, Social Media Marketing
Débutant · Projet Guidé · Moins de 2 heures

Xbox
Compétences que vous acquerrez: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, User Interface (UI) Design, Usability, Design Thinking, User Experience Design, Stakeholder Engagement, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Product Strategy, Data Analysis
Débutant · Certificat Professionnel · 3 à 6 mois