Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Compétences que vous acquerrez: Content Scheduling, Social Media Management, Brand Awareness, Social Media Content, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Brand Management, Brand Marketing, Brand Strategy, Marketing Effectiveness, Content Marketing, Digital Advertising, Email Marketing, Digital Marketing, Search Engine Optimization, Google Analytics, Communication, AI Enablement, Generative AI
Intermédiaire · Cours · 1 à 3 mois

Johns Hopkins University
Compétences que vous acquerrez: Medication Therapy Management, Pharmacotherapy, Pharmacology, Medical Prescription, Patient Education And Counseling, Pharmaceuticals, Clinical Pharmacy, Patient Education and Support, Drug Development, Value-Based Care, Utilization Management, Health Policy, Clinical Research, Patient Safety, Research Design, Epidemiology
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Canva (Software), Logo Design, Graphic Design, Graphic and Visual Design, Color Theory, Design, Graphic and Visual Design Software, Creative Design, User Accounts, Digital Marketing
Débutant · Projet Guidé · Moins de 2 heures

Universitat Politècnica de València
Compétences que vous acquerrez: Marketing Psychology, Consumer Behaviour, Advertising, Behavioral Economics, Brand Marketing, Marketing Strategies, Sensory Systems Analysis, Driving engagement, Market Research, Promotional Strategies, Personalized Service, Qualitative Research, Psychology, Decision Making
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Selling Techniques, Closing (Sales), Consultative Selling, Retail Sales, General Sales Practices, Sales Presentations, Value Propositions, Customer experience strategy (CX), Customer Analysis, Cross Selling, Customer experience improvement, Customer Insights, Product Demonstration, Customer Engagement, Consumer Behaviour, Brand Strategy, Digital Marketing, Digital Media Strategy
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Presentations, Canva (Software), Marketing Design, Graphic Design, Graphical Tools, Graphic and Visual Design, Marketing Materials, Graphic and Visual Design Software, Marketing, User Accounts, Business
Intermédiaire · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Information Architecture, Content Management Systems, No-Code Development, Organizational Skills, Content Management, Document Management, Productivity, User Accounts
Mixte · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Digital Marketing Campaigns, Campaign Management, Keyword Research, Digital Marketing, Email Automation, Email Marketing, Search Engine Optimization, Digital Advertising, Marketing Channel, Google Ads, Social Media Marketing, Marketing Effectiveness, Marketing Budgets, Generative AI, Marketing Analytics, Performance Measurement, Google Analytics, Content Marketing, Brand Marketing, AI Enablement
Intermédiaire · Cours · 1 à 3 mois

University of Virginia
Compétences que vous acquerrez: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Customer Analysis, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Case Studies, Return On Investment, Statistical Analysis, A/B Testing
Débutant · Cours · 1 à 3 mois

LearnKartS
Compétences que vous acquerrez: Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Online Advertising, Search Engine Marketing, Advertising, Digital Advertising, Personalized Campaigns, Campaign Management, Bidding, Target Audience, Conversion Funnel Analysis, Web Analytics, Management Reporting, Account Management
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Retention, Customer Relationship Building, Brand Loyalty, Customer experience improvement, Marketing Automation, Customer Insights, Value Propositions, Portfolio Management, Data-Driven Marketing, Automation
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Email Automation, Email Marketing, Marketing Automation, Test Planning, Copywriting, Personalized Campaigns, Regulatory Compliance, Customer Relationship Management (CRM) Software, Performance Analysis, Marketing Analytics, Customer Engagement, Target Audience, Customer Data Management, Compliance Management, Data-Driven Marketing, Compliance Auditing, Customer Relationship Management, Writing and Editing, Peer Review, General Data Protection Regulation (GDPR)
Intermédiaire · Spécialisation · 3 à 6 mois