Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Google Analytics, Marketing Analytics, Pivot Tables And Charts, Looker (Software), Performance Reporting, Marketing Effectiveness, Tableau Software, Performance Measurement, Marketing Budgets, Power BI, Marketing, Digital Marketing, Content Marketing, Marketing Channel, Search Engine Optimization, Brand Marketing, Social Media Marketing, Email Marketing, Generative AI, AI Enablement
Intermédiaire · Cours · 3 à 6 mois

Compétences que vous acquerrez: Social Media Marketing, Social Media Content, Social Media, Graphic Design, Graphic and Visual Design Software, Social Media Strategy, Storytelling, Instagram, Content Creation
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Canva (Software), Instagram, Social Media Content, Social Media, Social Media Marketing, Graphic and Visual Design Software, Social Media Strategy, Marketing Design, Organizational Skills, Content Creation, Graphic Design, Collaborative Software, Graphic and Visual Design, Color Theory, Typography, Marketing
Débutant · Projet Guidé · Moins de 2 heures

Alex Genadinik
Compétences que vous acquerrez: Blogs, Search Engine Optimization, Copywriting, Content Optimization, Web Analytics and SEO, Web Content, Keyword Research, Content Creation, Digital Marketing Tools, Driving engagement, Generative AI
Mixte · Cours · 1 à 3 mois

Alex Genadinik
Compétences que vous acquerrez: Search Engine Optimization, Web Analytics and SEO, Blogs, Digital Marketing Tools, Competitive Analysis, Quality Assessment, Content Creation
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Model Training, Customer Analysis, Predictive Modeling, Scientific Visualization, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Online Advertising, Data-Driven Marketing, Logistic Regression, Data Cleansing, Data Manipulation, Machine Learning, Python Programming, Deep Learning
Débutant · Projet Guidé · Moins de 2 heures

University of Pennsylvania
Compétences que vous acquerrez: Creative Thinking, Creativity, Ideation, Innovation, Architectural Design, AI powered creativity, Problem Solving, Design Thinking, Artificial Intelligence and Machine Learning (AI/ML), Entrepreneurship, Advertising, Marketing, Game Design, Creative Design, Advertising Campaigns, Emerging Technologies, Consumer Behaviour, Experimentation, Team Collaboration
Débutant · Cours · 1 à 3 mois

Fundação Instituto de Administração
Compétences que vous acquerrez: Stakeholder Management, Corporate Sustainability, Stakeholder Engagement, Innovation, Business Strategy, Stakeholder Analysis, Business Management, Business Ethics, Design Thinking, Finance, People Management, Business Modeling, Corporate Finance, Social Impact, Diversity Programs, Entrepreneurship, Creativity, Diversity and Inclusion, Sustainable Business, Internet Of Things
Débutant · Spécialisation · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Marketing Materials, Marketing Design, Marketing Collateral, Data Visualization, Content Creation, Graphic Design, Shared Media, Content Marketing, Social Media, Digital Marketing
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Presentations, Customer Analysis, Target Market, Marketing Materials, Target Audience, Market Analysis, Marketing, Productivity Software, Design
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Facebook, Target Audience, Social Media Analytics, Social Media, Social Media Marketing, Social Media Strategy, Advertising Campaigns, Advertising, Customer Analysis, Web Presence
Intermédiaire · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Merchandising, E-Commerce, Web Applications, Business-To-Consumer, Scalability, Project Implementation, Business Technologies, Technology Solutions, System Implementation, Product Knowledge, Value Propositions, Digital Transformation, Application Frameworks, Digital Content, Case Studies, Program Implementation, Needs Assessment, Application Development, Maintainability, Growth Strategies
Débutant · Spécialisation · 1 à 3 mois