Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: LinkedIn, Professional Networking, Blogs, Content Creation, Social Media Content, Professional Development, Driving engagement, Social Media, Content Marketing, Web Presence, Business Marketing, Social Media Marketing, Brand Awareness, Content Management, Digital Marketing Tools, Relationship Building, Thought Leadership, Brand Marketing, Recruitment, Sales Prospecting
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Marketing Analytics, Data-Driven Marketing, Pivot Tables And Charts, Advanced Analytics, Descriptive Statistics, Microsoft Excel, Descriptive Analytics, Data Import/Export, Spreadsheet Software, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Data Literacy, Statistics, Statistical Methods, Market Data, Small Data, Data Wrangling, Data Transformation
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Optimisation du modèle, Adaptabilité, Apprentissage profond, Matplotlib, Programmation Python, Apprentissage automatique appliqué, Keras (bibliothèque de réseaux neuronaux), Tensorflow, Vision par ordinateur, Évaluation du modèle, Modèle de formation, Réseaux neuronaux artificiels, Résolution de problèmes, Analyse d'images, Tracé (graphique), Réseaux neuronaux convolutifs
Intermédiaire · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Facebook, Meta Ads Manager, Advertising Campaigns, Advertising, Online Advertising, Social Media Management, Social Media, Campaign Management, Resource Allocation, Social Media Marketing, Resource Management, User Provisioning, Digital Marketing Tools, User Accounts, Digital Marketing
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Exploratory Data Analysis, Dashboard Creation, Dashboard, Descriptive Statistics, Correlation Analysis, Business Metrics, Data Presentation, Scatter Plots, Data Analysis, Key Performance Indicators (KPIs), Tableau Software, Statistical Visualization, Data Visualization, Statistical Reporting, Business Analytics, Descriptive Analytics, Data Visualization Software, Data Analysis Software, Data Processing, Data Architecture
Intermédiaire · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Advertising Campaigns, Campaign Management, Contextual Advertising, Data-Driven Marketing, Google Ads, Online Advertising, Digital Advertising, Campaign Planning, Media Planning, Advertising, Target Audience, Marketing Strategies, Brand Awareness
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Content Performance Analysis, Web Analytics and SEO, Search Engine Optimization, Keyword Research, Data-Driven Marketing, Web Analytics, Content Optimization, Performance Analysis, Semantic Web, Performance Metric, Content Management Systems
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Marketing Analytics, A/B Testing, Data-Driven Marketing, Google Analytics, Conversion Funnel Analysis, Web Analytics, Marketing Effectiveness, Financial Forecasting, Forecasting, Campaign Management, Marketing Strategies, Demand Planning, Marketing Budgets, Analytics, Campaign Planning, Stakeholder Communications, Statistical Reporting, Budgeting, Statistical Analysis, Data Quality
Débutant · Cours · 1 à 3 mois

Board Infinity
Compétences que vous acquerrez: Account Strategy, Account Management, Sales Presentation, Sales Territory Management, Sales Strategy, Sales Management, Sales Presentations, B2B Sales, Product Demonstration, Executive Presence, Consultative Approaches, Strategic Leadership, Closing (Sales), Sales Pipelines, Coordinating, Revenue Management, Stakeholder Management, Cross-Functional Collaboration, Storytelling, Organizational Structure
Avancées · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Email Marketing, Campaign Management, Presentations, Microsoft Outlook, Oral Expression, Content Performance Analysis, Verbal Communication Skills, Campaign Planning, Workflow Management, Brand Marketing, Email Automation, Marketing Effectiveness, Performance Reporting, Report Writing, Digital Marketing Campaigns, Social Media Campaigns, Marketing Planning, Marketing Automation, Marketing Communications, Marketing Analytics
Débutant · Cours · 3 à 6 mois

Compétences que vous acquerrez: Content Performance Analysis, Content Optimization, Web Analytics and SEO, Content Creation, Web Content, Search Engine Optimization, Performance Analysis, Digital Publishing, Content Marketing, Driving engagement, Content Management Systems, Web Analytics, Performance Measurement, Performance Metric, Performance Improvement, Data-Driven Marketing, Copywriting, Process Optimization, Benchmarking, Data-Driven Decision-Making
Débutant · Cours · 1 à 4 semaines

Board Infinity
Compétences que vous acquerrez: Google Analytics, Looker (Software), Marketing Analytics, Data-Driven Marketing, Web Analytics, Marketing Budgets, Google Ads, Marketing Automation, Campaign Management, Data Governance, Data Integrity, Digital Analysis, Data Presentation, Marketing Effectiveness, Marketing Channel, Data Storytelling, AI Personalization, Data Integration, Personalized Campaigns, Presentations
Avancées · Cours · 1 à 4 semaines