Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

John Wiley & Sons
Compétences que vous acquerrez: Strategic Partnership, Business Development, Growth Strategies, New Business Development, Loyalty Programs, Professional Networking, Conversion Funnel Analysis, Relationship Building, Brand Loyalty, Business Relationship Management, Customer Relationship Building, Collaboration, Customer Engagement, Cross-Functional Collaboration, Marketing, Business Solutions, Revenue Management, Business Planning, Business, Business Communication
Intermédiaire · Cours · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Content Optimization, Content Development and Management, Generative Engine Optimization (GEO), Web Content, Content Marketing, Content Performance Analysis, Workflow Management, AI Integrations, Writing and Editing
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Conversion Funnel Analysis, Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Digital Marketing Campaigns, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, System Testing
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Collaborative Software, Style Guides, Brand Management, Version Control, Compliance Auditing, Branding, Auditing, Marketing Collateral, Document Management, Data-Driven Marketing, Document Control, Quality Assurance, Compliance Reporting, Digital Marketing
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Brand Marketing, Digital Brand Strategy, Branding, Marketing Design, Digital Marketing Campaigns, Style Guides, Digital Marketing, Operational Excellence, Marketing Materials, Graphic Design
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Typography, Color Matching, AI powered creativity, Adobe Creative Cloud, Graphical Tools, Creative Design, Graphics Software
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Presentations, Data Visualization, Corporate Communications, Data Storytelling, Sales Presentation, Data Sharing, Storytelling, Business Communication, Marketing Communications
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Slack (Software), Collaborative Software, Marketing Materials, Marketing Design, Content Creation, Facebook, Social Media Content, Shared Media, Graphic Design, User Accounts, Multimedia, Business Communication, Marketing Communications
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Campaign Management, Copywriting, Target Audience, Meta Ads Manager, Campaign Planning, Persona Development, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Target Market, Customer Insights, Online Advertising, Advertising, Conversion Funnel Analysis, Digital Advertising, Performance marketing, Content Creation, Video Production
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Facebook, Meta Ads Manager, Advertising Campaigns, Advertising, Online Advertising, Social Media Management, Social Media, Campaign Management, Resource Allocation, Social Media Marketing, Resource Management, User Provisioning, Digital Marketing Tools, User Accounts, Digital Marketing
Débutant · Projet Guidé · Moins de 2 heures

Skillshare
Compétences que vous acquerrez: User Interface (UI), User Interface (UI) Design, Responsive Web Design, User Interface and User Experience (UI/UX) Design, User Experience Design, Digital Design, Web Design, User Experience, Motion Graphics, Adobe XD, Interactive Design, No-Code Development, Graphic and Visual Design, Layout Design, Prototyping, Graphic Design, Design Elements And Principles, Augmented and Virtual Reality (AR/VR), Style Guides, Digital Publishing
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Ingénierie rapide, Intégrations AI, Gestion des documents, Présentations, IA générative, Outils d'ingénierie rapide, Ingénierie de requête, Conception graphique et visuelle
Débutant · Cours · 1 à 4 semaines