Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Intelligence artificielle, Développement de nouvelles activités, Technologies émergentes, Création de contenu, Adaptabilité, Rédaction, Rédaction commerciale, IA générative, OpenAI, ChatGPT, Blogs, Analyse de la performance du contenu, Connaissance de l'IA, Rédaction d'affaires, Opportunités de marché
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Data Storytelling, Campaign Management, Cross-Channel Marketing, Marketing Budgets, Integrated Marketing Communications, Marketing Effectiveness, Performance Analysis, Advertising Campaigns, Performance Reporting, Social Media Campaigns, Project Management, Data-Driven Decision-Making, Project Controls, Budget Management, Marketing Planning, Milestones (Project Management), Data-Driven Marketing, Marketing Communications, Marketing Analytics
Intermédiaire · Cours · 1 à 4 semaines
Compétences que vous acquerrez: Blockchain, Business Transformation, Business Leadership, Governance, FinTech, Organizational Structure, Strategic Leadership, Emerging Technologies, Business Modeling, New Business Development, Social Impact, Innovation, Cost Reduction, Intellectual Property
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Canva (Software), Content Creation, Facebook, Social Media, Graphic and Visual Design Software, Graphic and Visual Design, Visual Design, Design, Graphic Design, Content Marketing
Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Infographics, Data Visualization, Graphic and Visual Design Software, Graphic and Visual Design, Graphics Software, Marketing Communications, Digital Marketing
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Récit de données, Analyse statistique, Narration des données, Communication technique, Analyse Web et SEO, Rapports de performance, Favoriser l'engagement, Méthodes statistiques, Marketing basé sur les données
Débutant · Cours · 1 à 4 semaines

Board Infinity
Compétences que vous acquerrez: Email Automation, Email Marketing, Content Performance Analysis, Marketing Automation, Email Security, Campaign Management, Performance Analysis, Personalized Campaigns, Process Optimization, HubSpot CRM, Performance Measurement, Process Improvement and Optimization, Customer Retention, Customer Engagement, Workflow Management, A/B Testing, Journey Mapping, Authentications
Intermédiaire · Cours · 1 à 4 semaines

PracticalGrowth
Compétences que vous acquerrez: Lean Manufacturing, Workflow Management, Business Workflow Analysis, Kanban Principles, Process Management, Process Mapping, Lean Methodologies, Standard Operating Procedure, Process Analysis, Continuous Improvement Process, Process Improvement, Service Level Agreement, Business Process Improvement, Operational Efficiency, Service Level, Quality Improvement, Procedure Development, Capacity Management, Expectation Management, Performance Metric
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Content Performance Analysis, Content Marketing, Content Strategy, Content Optimization, Data-Driven Marketing, Content Development and Management, Marketing Effectiveness, Strategic Prioritization, Business Priorities, Target Audience, Marketing Planning, Content Creation, Prioritization, Persona Development, Performance Measurement, Data-Driven Decision-Making, Content Management, Web Analytics, Business Metrics, Key Performance Indicators (KPIs)
Intermédiaire · Cours · 1 à 4 semaines
Compétences que vous acquerrez: Data Architecture, Salesforce, Salesforce Object Query Language (SOQL), Salesforce Development, Scalability, Data Integration, Data Migration, Data Validation, Data Quality, Data Import/Export, Enterprise Architecture, Database Architecture and Administration, Database Design, Data Modeling, Data Cleansing, Data Mapping, Data Integrity, Web Services, Governance, Simple Object Access Protocol (SOAP)
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Looker (Software), Customer Retention, Customer Analysis, Customer Insights, Marketing Analytics, Driving engagement, Data-Driven Marketing, Trend Analysis, Data Analysis, Performance Metric, Consumer Behaviour, Analysis, Business Metrics, Growth Strategies, Time Series Analysis and Forecasting, Marketing Channel, Forecasting
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Google Analytics, Web Analytics, Marketing Analytics, Digital Analysis, Data-Driven Marketing, Conversion Funnel Analysis, Analytics, Google Ads, Data Processing, Campaign Management, Marketing Effectiveness, Dashboard, Event Monitoring, Real Time Data, Data Collection, Goal Setting
Mixte · Cours · 1 à 4 semaines