Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Arizona State University
Compétences que vous acquerrez: English Language, Business Writing, Presentations, Executive Presence, Management Reporting, Product Planning, Business Planning, Marketing Budgets, New Product Development, Business Communication, Writing, Marketing Planning, Campaign Management, Internal Communications, Oral Expression, Analysis
Intermédiaire · Cours · 1 à 3 mois

Pearson
Compétences que vous acquerrez: Capacity Planning, Marketing, Financial Statements, Human Resource Management, Target Market, Human Resources, Human Resource Strategy, Operations Management, Workforce Development, Target Audience, Human Resources Management and Planning, Financial Statement Analysis, Securities (Finance), Business Ethics, Corporate Finance, Supply And Demand, Entrepreneurship, Organizational Structure, Business Economics, Ethical Standards And Conduct
Débutant · Spécialisation · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Exploratory Data Analysis, Data Analysis, Business Analytics, Descriptive Analytics, Descriptive Statistics, Analytics, Analytical Skills, Statistical Analysis, Statistical Visualization, Data Visualization, Correlation Analysis, Histogram, Box Plots, Statistical Methods, Plot (Graphics), Scatter Plots, Statistics, Data Presentation, Graphing
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Brand Strategy, Product Marketing, Branding, Brand Management, Value Propositions, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Corporate Communications, Content Strategy, Cross-Channel Marketing, Campaign Planning, Target Audience, Auditing, Audit Planning, Marketing Strategy and Techniques, Cross-Functional Collaboration
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Brand Awareness, Branding, Brand Strategy, Style Guides, Brand Loyalty, Logo Design, Brand Marketing, Brand Management, Digital Design, Auditing, Typography, Digital Brand Strategy, Content Strategy, Graphic and Visual Design, Stakeholder Communications, Design Reviews, Case Studies, Report Writing, Consumer Behaviour
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Corporate Sustainability, Corporate Strategy, Business Ethics, Organizational Strategy, Sustainable Business, Business Strategy, Philanthropy, Governance Risk Management and Compliance, Governance, Compliance Management, Strategic Sourcing, Regulatory Compliance, Stakeholder Management, Stakeholder Engagement, Diversity Equity and Inclusion Initiatives, Law, Regulation, and Compliance, Ethical Standards And Conduct, Business Risk Management, Diversity and Inclusion
★ 4.9 (14) · Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: L'activation de l'IA, Rédaction, Blogs, Stratégies technologiques, Recherche de mots-clés, Analyse de la performance du contenu, Optimisation du contenu, Optimisation des moteurs de recherche, Édition, Intégrations AI, IA générative, Stratégie de contenu, Création de contenu
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Ingénierie rapide, Contenu numérique, Personnalisation de l'IA, Tests A/B, Optimisation du contenu, Campagnes personnalisées, IA générative, Stratégie de contenu
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Market Research, Business Research, Marketing Strategies, Market Analysis, Marketing Planning, Business Planning, Market Opportunities, Business Analysis, Research Methodologies, Competitive Analysis, Business Strategy, Strategic Planning, Smart Goals, Growth Strategies, Project Scoping, Goal Setting, Interviewing Skills, Key Performance Indicators (KPIs), Report Writing
Débutant · Cours · 1 à 4 semaines

Knowledge Accelerators
Compétences que vous acquerrez: Prompt Engineering, Google Gemini, Gemini, Google Sheets, Google Docs, Spreadsheet Software, AI powered creativity, Presentations, Productivity Software, Productivity, Gmail, Data Analysis, Writing and Editing, AI Integrations, Content Creation, Document Management, Artificial Intelligence, Content Optimization, Business Communication, Business Management
Débutant · Cours · Moins de 2 heures

Compétences que vous acquerrez: Proposal Writing, Proposal Development, Target Audience, Presentations, Target Market, Storytelling, Visual Storytelling, Writing, Cinematography, Sales Presentations, Promotional Strategies, Marketing, Concision, Marketing Planning
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Brand Management, Brand Strategy, Branding, Brand Marketing, Integrated Marketing Communications, Brand Awareness, Strategic Marketing, Consumer Behaviour, Digital Brand Strategy, Marketing, Target Market, Marketing Management, Marketing Communications, Cross-Channel Marketing, Business Strategy, Customer Analysis, Marketing Strategy and Techniques, Digital Media Strategy, Promotional Strategies, Web Presence
Mixte · Cours · 1 à 3 mois