Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Photo Editing, Adobe Illustrator, Adobe Photoshop, Adobe Acrobat, Typography, Color Theory, Document Management, Generative AI, Graphic Design, AI powered creativity, Graphic and Visual Design, Graphic and Visual Design Software, Document Control, Photography, Visual Storytelling, Design, Adobe Firefly, Workflow Management, Creative Design, Branding
Débutant · Spécialisation · 1 à 3 mois

Sage Publications
Compétences que vous acquerrez: Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Strategic Leadership, Business Strategy, Corporate Strategy, Customer Analysis, Business Strategies, Competitive Analysis, Market Analysis, Business Leadership, Business Transformation, Strategic Planning, Business, Leadership and Management, Stakeholder Management, Organizational Development, Organizational Leadership, Strategic Marketing, Strategic Partnership
Débutant · Spécialisation · 3 à 6 mois
IE Business School
Compétences que vous acquerrez: Gestion de la marque, Communication, Amélioration de l'expérience client, Marketing de contenu, Marketing de la marque, Conception du logo, Créativité, Cartographie de l'itinéraire, Création de contenu, Stratégie de marque, L'image de marque, Propositions de valeur, Favoriser l'engagement, Stratégie d'expérience client (CX), Journalisme, Opérations de marketing, Raconter une histoire, Récit de l'histoire, Public cible, Gestion des campagnes
Débutant · Spécialisation · 3 à 6 mois

Sage Publications
Compétences que vous acquerrez: Sales Prospecting, Sales Process, Customer Acquisition Management, Sales, Prospecting and Qualification, Account Strategy, Sales Strategy, Customer Analysis, Lead Generation, Value Propositions, General Sales Practices, Selling Techniques, Sales Management, Customer Insights, Business Research, Customer Relationship Management, Strategic Marketing, Negotiation, Planning, Ethical Standards And Conduct
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Presence, Web Development, Editing, Social Media, Content Management, Embeddings, Marketing, Design, Computer Science
Avancées · Projet Guidé · Moins de 2 heures

SkillsBooster Academy
Compétences que vous acquerrez: Overcoming Objections, Sales Prospecting, Prospecting and Qualification, Sales Presentation, Sales, Sales Process, Closing (Sales), Cold Calling, Sales Operations, Outbound Calls, Anthropic Claude, Google Gemini, Microsoft Copilot, Negotiation, Generative AI, ChatGPT, Value Propositions, Research, Responsible AI, Communication
Débutant · Cours · 1 à 3 mois

Universidad de Palermo
Compétences que vous acquerrez: Food and Beverage, Food Services, Purchasing, Hospitality and Food Services, Food Safety and Sanitation, Supply Management, Cost Management, Hospitality, Cost Control, Procurement, Operating Cost, Food Quality Assurance And Control, Hospitality Management, Restaurant Management, Restaurant Operation, Strategic Sourcing, Production Process, Service Design, Business Analysis, Market Analysis
Débutant · Cours · 1 à 4 semaines

Creo Incubator
Compétences que vous acquerrez: Performance Measurement, Business Development, Growth Strategies, Key Performance Indicators (KPIs), Entrepreneurship, Business Metrics, Performance Metric, New Business Development, Customer experience improvement, Customer Acquisition Management, Go To Market Strategy, Conversion Funnel Analysis, Earned Media, Customer Insights, Journey Mapping, Scalability, Product Management, Marketing Planning, Strategic Planning, Goal Setting
Débutant · Cours · 1 à 4 semaines

Tecnológico de Monterrey
Compétences que vous acquerrez: Social Media, Social Media Marketing, Social Media Strategy, Social Media Management, Social Network Analysis, Social Media Analytics, Digital Media Strategy, Media and Communications, Marketing, Global Marketing, Media Strategy, Customer Engagement, Consumer Behaviour
Débutant · Cours · 1 à 3 mois

SkillsBooster Academy
Compétences que vous acquerrez: Claude Code, Anthropic Claude, Vibe coding, Figma (Design Software), AI Workflows, AI Orchestration, Prompt Engineering, Software Development Tools, AI Integrations, Marketing Automation, Organizational Skills, Business Writing, Design, Generative AI, AI Security, User Interface and User Experience (UI/UX) Design, Code Review, Artificial Intelligence, Web Design, Strategic Thinking
Débutant · Spécialisation · 3 à 6 mois

University of Pennsylvania
Compétences que vous acquerrez: Communication stratégique, Communication, Leadership, Communications interpersonnelles, Établissement de rapports, L'esprit de croissance, Influence, Réseautage professionnel, L'écoute active, L'innovation, Communication d'entreprise, Négociation, Stratégies de communication, Développement personnel, Développement du leadership, Optimisme, Établissement de relations, Communication persuasive, Fiabilité, Négociation des contrats
Débutant · Spécialisation · 3 à 6 mois

University of California, Davis
Compétences que vous acquerrez: Personalized Campaigns, Generative AI, Data-Driven Marketing, Social Media Content, Content Performance Analysis, Persona Development, Marketing Automation, TikTok, Data-Driven Decision-Making, Social Media Strategy, Marketing Strategies, Social Media Campaigns, Content Creation, Forecasting, Campaign Management, Marketing Analytics, AI Enablement, Campaign Planning, Digital Media Strategy, Content Strategy
Intermédiaire · Cours · 1 à 4 semaines