Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Storyboarding, User Experience Design, Design Reviews, Figma (Design Software), UI/UX Research, Graphic and Visual Design, Wireframing, User Story, Usability Testing, Information Architecture, Mockups, Adobe XD, User Experience, Ideation, Persona (User Experience), Web Presence, Responsive Web Design, Graphic and Visual Design Software, Layout Design, Design Elements And Principles
Débutant · Certificat Professionnel · 3 à 6 mois

Salesforce
Compétences que vous acquerrez: Gestion des services, Gestion des ventes, Développement des ventes, Clôture (ventes), Pipelines de vente, Facilitation des ventes, Tableau de bord, Logiciel de gestion de la relation client (CRM), Pratiques générales de vente, Gestion des commandes, Vente, Demande de devis (RFQ), Salesforce, Gestion des relations avec la clientèle, Opérations de vente, Saisie des commandes, Génération de leads, Aide à la vente, Gestion de la réussite des clients, Processus de vente
Préparer un diplôme
Débutant · Certificat Professionnel · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Search Engine Optimization, Search Engine Marketing, Web Analytics, Content Optimization, Keyword Research, Content Performance Analysis, Digital Analysis, Marketing Analytics, Content Strategy, Strategic Prioritization, Business Metrics, Prioritization, Content Development and Management, Competitive Analysis, Gap Analysis, Market Opportunities, Applied Machine Learning
Débutant · Cours · 1 à 4 semaines

Sage Publications
Compétences que vous acquerrez: Sales Prospecting, Closing (Sales), Sales Presentation, Sales Process, Sales Management, Active Listening, Selling Techniques, Conflict Management, Customer Acquisition Management, Sales, Prospecting and Qualification, Account Strategy, Sales Strategy, General Sales Practices, Persuasive Communication, Customer Relationship Management, Customer Analysis, Sales Development, Ethical Standards And Conduct, Network Administration
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Export Control, Payment Systems, International Finance, Payment Processing, Shipping and Receiving, International Relations, Global Marketing, Transportation, Supply Chain, and Logistics, Financial Policy, Operations Management, Business Operations, Operations, Business, Business Systems, Business Management, Operations Support Systems, IT Management, Financial Systems, Financial Management, AI Workflows
Mixte · Cours · 1 à 4 semaines

University of California, Davis
Compétences que vous acquerrez: Demande de proposition, Correspondance commerciale, Échantillonnage (statistiques), Examen par les pairs, Création d'une enquête, Rédaction de propositions, Collecte de données, Étude de marché, Enquêtes, Méthodes de recherche, Recherche, Collecte des données, Réseautage professionnel, Services à la clientèle, Recherche sur les entreprises, Rédaction commerciale, Qualité des données, Élaboration de la proposition, Rédaction d'affaires
Intermédiaire · Cours · 1 à 4 semaines

Universidad Nacional Autónoma de México
Compétences que vous acquerrez: Business Planning, ISO 9000 Series, Strategic Marketing, Marketing, Financial Statement Analysis, Financial Statements, Quality Management Systems, Organizational Strategy, Financial Analysis, Product Planning, Governance, Marketing Planning, Corporate Strategy, Operations Management, Organizational Structure, Working Capital, Financial Data, Business Strategies, Market Analysis, Quality Management
Débutant · Spécialisation · 3 à 6 mois
Arizona State University
Compétences que vous acquerrez: Business Ethics, Sales Presentations, Meeting Facilitation, Marketing Design, English Language, Business Correspondence, Brainstorming, Ethical Standards And Conduct, Negotiation, Purchasing, Presentations, Product Planning, Telephone Skills, Business Writing, Marketing Materials, Business Communication, Business Planning, Financial Analysis, Communication, Marketing
Intermédiaire · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Entrepreneurship, Growth Strategies, Market Analysis, Operations, Persona Development, Value Propositions, Target Market, Customer Analysis, Marketing Channel, Business Development, Business Strategies, Business, Case Studies, Design Strategies, Design, Decision Making, Web Design and Development, Test Case, Learning Strategies, Test Script Development
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Competitive Analysis, Market Research, User Story, Competitive Intelligence, User Interface and User Experience (UI/UX) Design, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Design Thinking, Product Roadmaps, Data Ethics, Law, Regulation, and Compliance, Responsible AI, Data Governance
Débutant · Spécialisation · 3 à 6 mois

Sage Publications
Compétences que vous acquerrez: Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Strategic Leadership, Business Strategy, Corporate Strategy, Customer Analysis, Business Strategies, Competitive Analysis, Market Analysis, Business Leadership, Business Transformation, Strategic Planning, Business, Leadership and Management, Stakeholder Management, Organizational Development, Organizational Leadership, Strategic Marketing, Strategic Partnership
Débutant · Spécialisation · 3 à 6 mois

Tecnológico de Monterrey
Compétences que vous acquerrez: Social Media, Social Media Marketing, Social Media Strategy, Social Media Management, Social Network Analysis, Social Media Analytics, Digital Media Strategy, Media and Communications, Marketing, Global Marketing, Customer Engagement, Consumer Behaviour
Débutant · Cours · 1 à 3 mois