Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Compétences que vous acquerrez: Collaborative Software, Document Management, Data Sharing, File Management, Google Workspace, Authorization (Computing), Project Documentation, Cross-Functional Collaboration, Verification And Validation, Role-Based Access Control (RBAC), Cloud Standards, Workflow Management, Identity and Access Management, Microsoft 365, User Accounts, Data Security, Security Awareness
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Brochures, Microsoft Word, Photo Editing, Promotional Materials, Marketing Materials, Layout Design, Marketing Design, Graphic Design, Microsoft Office, Typography, Graphic and Visual Design, Microsoft Project, Image Quality, Design, Creative Design, Marketing, Digital Marketing Campaigns, Digital Content, Digital Marketing, Business
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Infographics, Presentations, Data Visualization, Graphic and Visual Design Software, Graphic and Visual Design, Business Communication
Débutant · Projet Guidé · Moins de 2 heures

University of Maryland, College Park
Compétences que vous acquerrez: Global Marketing, International Relations, International Finance, Diplomacy, Cultural Sensitivity, Business Risk Management, Market Dynamics, Market Intelligence, Competitive Analysis, Corporate Strategy, Economics, Business Strategy, Market Opportunities, Political Sciences, Supply Chain Management, Market Analysis, Economics, Policy, and Social Studies, Economic Development, World History, Supply Chain Planning
Débutant · Cours · 1 à 3 mois

Alex Genadinik
Compétences que vous acquerrez: Revenue Management, Upselling, Customer Retention, Cross Selling, Market Trend, Customer Acquisition Management, Business Modeling, Competitive Analysis, Product Strategy, Consumer Behaviour, Sustainable Business, Growth Strategies
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Environnements de développement intégré, C# (langage de programmation), Validation des données, Microsoft Visual Studio
Intermédiaire · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Analyse avancée, Recherche opérationnelle, Analyse marketing, Apprentissage automatique, Statistiques, IA générative, Simulations, Analyse des risques, Science des données, Analyse, Marketing basé sur les données, Optimisation du modèle, Stratégie commerciale, Apprentissage par renforcement, Analyse d'entreprise, Optimisation des processus, Apprentissage automatique appliqué, Retour sur investissement, Intelligence décisionnelle, Compétences analytiques
Avancées · Cours · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Customer Retention, Customer Analysis, Brand Loyalty, Conversion Funnel Analysis, Customer Insights, Web Analytics, Google Analytics, Customer Success Management, Customer Engagement, Customer Acquisition Management, Trend Analysis, Marketing Effectiveness, Customer experience improvement, Business Metrics, Analysis, Performance Metric, Target Audience
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Product Marketing, Product Strategy, Value Propositions, Target Audience, Benchmarking, Target Market, Persona Development, Go To Market Strategy, Competitive Analysis, Strategic Marketing, Strategic Communication, Stakeholder Communications, Customer Analysis, Customer Insights, Competitive Intelligence, Organizational Strategy, Market Analysis, Market Opportunities, Needs Assessment
Débutant · Cours · 1 à 4 semaines

PracticalGrowth
Compétences que vous acquerrez: Lean Manufacturing, Workflow Management, Business Workflow Analysis, Kanban Principles, Process Management, Process Mapping, Lean Methodologies, Standard Operating Procedure, Process Analysis, Continuous Improvement Process, Process Improvement, Service Level Agreement, Business Process Improvement, Operational Efficiency, Service Level, Quality Improvement, Procedure Development, Capacity Management, Expectation Management, Performance Metric
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Data Quality, Data-Driven Marketing, Data Cleansing, Marketing Analytics, Data Validation, Data Integrity, Data Maintenance, Data Wrangling, Exploratory Data Analysis, Quality Assessment, Campaign Management, Technical Communication, Data Processing, Statistical Reporting, Data Analysis, Stakeholder Communications, Benchmarking, Business Priorities, Microsoft Excel, SQL
Débutant · Cours · 1 à 4 semaines

Microsoft
Compétences que vous acquerrez: Data Storytelling, Marketing Analytics, Conversion Funnel Analysis, Performance Reporting, Key Performance Indicators (KPIs), Marketing Effectiveness, Power BI, Dashboard Creation, Dashboard, Campaign Management, Data Presentation, Management Reporting, Performance Analysis, Marketing Operations, Business Reporting, Performance Measurement, Business Intelligence, Customer Insights, Return On Investment, Interactive Data Visualization
Débutant · Cours · 1 à 3 mois