Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Fundação Instituto de Administração
Compétences que vous acquerrez: Design Thinking, Design Research, Innovation, Design Strategies, Human Centered Design, User Research, Ideation, Service Design, Organizational Strategy, Creativity, User Experience Design, Storyboarding, Product Development, Process Development, Market Research, User Experience, Qualitative Research, Quantitative Research, Data Collection
Débutant · Cours · 1 à 4 semaines

Automatic Data Processing, Inc. (ADP)
Compétences que vous acquerrez: Recognizing Others, Team Leadership, Employee Coaching, Team Motivation, Constructive Feedback, Team Management, Expectation Management, Leadership, Professional Development, Internal Communications, Employee Engagement, Communication Strategies, Storytelling, Mindfulness
Débutant · Cours · 1 à 4 semaines

University of Colorado Boulder
Compétences que vous acquerrez: Photo/Video Production and Technology, Promotional Materials, Marketing Materials, Presentations, Writing, Business Writing, Music, Content Creation, Branding, Target Audience, Communication, Aesthetics, Design Elements And Principles
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Instagram, Social Media Content, Content Strategy, Social Media Marketing, Brand Marketing, Business Planning, Social Media Strategy, Content Creation, Brand Management, Target Audience
Débutant · Cours · 1 à 4 semaines

Fundação Instituto de Administração
Compétences que vous acquerrez: Stakeholder Communications, Corporate Communications, Business Communication, Strategic Communication, Internal Communications, Communication, Public Relations, Leadership, Media Relations, Brand Management, Employee Engagement, Crisis Management
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Employee Surveys, Analysis, User Feedback, Employee Training, Events and Conferences, Program Evaluation, Event Marketing, User Accounts
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: User Experience, User Experience Design, User Research, UI/UX Research, UI/UX Strategy, User Centered Design, Copywriting, Driving engagement, Content Creation, Web Content, Diversity and Inclusion, Storytelling, Writing, Design Thinking, Concision
Intermédiaire · Cours · 1 à 3 mois

Fundação Instituto de Administração
Compétences que vous acquerrez: Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Business Strategy, Plan Execution, Sustainable Business, Corporate Strategy, Strategic Thinking, Business Management, Business Modeling, Case Studies, Market Analysis, Resource Management, Business Analysis, Supply Chain Management, Supplier Management, Supplier Relationship Management, Continuous Monitoring, Market Dynamics
Intermédiaire · Cours · 1 à 3 mois

University of Virginia
Compétences que vous acquerrez: User Story, Agile Product Development, Product Development, Design Thinking, Product Design, Persona (User Experience), New Product Development, Team Management, Agile Methodology, User Research, Usability Testing, User Centered Design, Persona Development, Innovation, Customer experience strategy (CX), Value Propositions
Débutant · Cours · 1 à 4 semaines
Ludwig-Maximilians-Universität München (LMU)
Compétences que vous acquerrez: Business Strategy, Game Theory, Competitive Analysis, Strategic Thinking, Product Strategy, Strategic Partnership, Strategic Decision-Making, Market Analysis, Market Dynamics, New Product Development, Innovation, Product Development
Mixte · Cours · 1 à 3 mois

Northeastern University
Compétences que vous acquerrez: Business Strategy, Corporate Strategy, Strategic Thinking, Strategic Planning, Business Planning, Organizational Strategy, Business, Competitive Analysis, Strategic Marketing, Growth Strategies, Strategic Decision-Making, New Business Development, Value Propositions, Strategic Prioritization
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Facebook, Web Analytics, Event Management, Advertising, Marketing Analytics, Social Media Management, Social Media, E-Commerce, Marketing, Business
Débutant · Projet Guidé · Moins de 2 heures