Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Economics, International Finance, Market Dynamics, Supply And Demand, Business Economics, Economics, Policy, and Social Studies, Financial Policy, Consumer Behaviour, General Finance, International Relations, Financial Trading, Game Theory, Financial Systems, Tax, Market Analysis, Economic Development, Competitive Analysis, Bidding, Finance, Fiscal Management
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Sales Strategy, Sales Process, Microsoft Copilot, Sales Operations, Sales Enablement, Responsible AI, Generative AI Agents, Anthropic Claude, Sales, Report Writing, HubSpot CRM, Email Automation, Generative AI, Business Process Automation, Automation, Workflow Management, Customer Relationship Management, Forecasting, Revenue Forecasting, Data-Driven Decision-Making
★ 4.3 (118) · Intermédiaire · Spécialisation · 1 à 3 mois

University of Colorado Boulder
Compétences que vous acquerrez: Communiqués de presse, Normes et conduite éthiques, Communication d'entreprise, Public cible, Plan de communication, Rédaction, Stratégie de marque, Relations avec les médias, Médias et communications, Journalisme, Communication stratégique, L'image de marque, Gestion de crise, Prise de décision stratégique, Récit de l'histoire, Marketing et relations publiques, Durabilité des entreprises, Médias sociaux, Relations publiques, Planification de la communication, Favoriser l'engagement, Raconter une histoire
★ 4.7 (783) · Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Présentations, L'activation de l'IA, Vente, Présentations commerciales, Prospection et qualification, Analyse de la clientèle, Outils d'ingénierie rapide, Connaissance du client, Présentation des ventes, Processus de vente, Pratiques générales de vente, Ingénierie de requête, Prospection commerciale, Stratégie de vente, Personnalisation de l'IA, Microsoft Copilot, Microsoft PowerPoint, Logiciel de gestion de la relation client (CRM), Intégrations AI, Génération de leads, Ingénierie rapide
Avancées · Cours · 1 à 4 semaines

University of Michigan
Compétences que vous acquerrez: Relationship Building, Professional Networking, Brand Awareness, Relationship Management, Goal-Oriented, Growth Mindedness, Brand Management, Personal Development, Self-Motivation, Goal Setting, Organizational Leadership, Professional Development, Personal Attributes, Self-Awareness, Strategic Leadership, Team Building, Workforce Development, Value Propositions, Culture Transformation, Case Studies
★ 4.8 (3,1 k) · Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Reverse Logistics, Retail Management, Retail Store Operations, Strategic Sourcing, Inventory and Warehousing, Customer experience improvement, Procurement, Customer experience strategy (CX), Warehouse Management, Warehousing, Transportation, Supply Chain, and Logistics, Supply Chain, Supply Management, Customer Service, Logistics, Operations Management, Customer Relationship Management, Relationship Management, Operations, Operational Efficiency
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Event Management, Competitive Analysis, Events and Conferences, Event Planning, Risk Analysis, Team Leadership, Business Planning, Team Management, Market Analysis, Plan Execution, Risk Management, Operational Analysis, Market Opportunities, Customer experience improvement, Risk Management Framework, Coordination, Business Strategy, Performance Measurement, Client Services, Strategic Decision-Making
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Financial Market, Financial Systems, Competitive Analysis, Equities, Risk Management, Financial Trading, Investments, Market Data, Securities Trading, Market Analysis, Capital Markets, Financial Analysis, Investment Management, Market Liquidity, Market Dynamics, Financial Data, Performance Measurement, Portfolio Management, Business Valuation, Behavioral Economics
Mixte · Cours · 1 à 3 mois

The Expert Academy
Compétences que vous acquerrez: Negotiation, Consumer Behaviour, Stakeholder Engagement, Behavioral Economics, Stakeholder Communications, Decision Making, Influencing, Stakeholder Management, Marketing Psychology, Sales, General Sales Practices, Problem Solving, Critical Thinking and Problem Solving, Strategic Decision-Making, Customer Analysis, Business Ethics, Analysis, Overcoming Objections, Persuasive Communication, Trustworthiness
Intermédiaire · Cours · 1 à 4 semaines

John Wiley & Sons
Compétences que vous acquerrez: Generative AI, Generative Adversarial Networks (GANs), Generative Model Architectures, Large Language Modeling, Financial Trading, Applied Machine Learning, Financial Market, Asset Management, Machine Learning Methods, Autoencoders, LLM Application, Statistical Machine Learning, Machine Learning, Portfolio Management, Model Optimization, Deep Learning, Dimensionality Reduction, Artificial Intelligence, Financial Analysis, Risk Management
Intermédiaire · Cours · 1 à 3 mois

Microsoft
Compétences que vous acquerrez: Customer Engagement, Customer Retention, Customer Relationship Building, Relationship Management, Customer Communications Management, Customer Service, Customer Relationship Management, Customer Analysis, Customer experience improvement, Driving engagement, Emotional Intelligence, Account Management, Customer Complaint Resolution, AI Personalization, Writing, Communication Planning, Communication, Business Metrics, System Implementation
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: B2B Sales, Sales Pipelines, Sales Process, Sales, Sales Management, Sales Strategy, Closing (Sales), Selling Techniques, Sales Prospecting, Sales Presentation, Conversion Funnel Analysis, Decision Making, Prospecting and Qualification, Negotiation, Risk Mitigation, Risk Management
Intermédiaire · Cours · 1 à 4 semaines