Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

IESE Business School
Compétences que vous acquerrez: Strategic Marketing, Marketing Planning, Product Marketing, Market Share, Marketing, Marketing Strategy and Techniques, Product Strategy, Customer Retention, Value Propositions, Target Market, Brand Strategy, Promotional Strategies, Marketing Communications, Customer Analysis, Branding, Market Analysis, Marketing Channel, Product Development, Market Dynamics, Business Intelligence
★ 4.8 (695) · Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Persona Development, Prospecting and Qualification, Target Audience, Facebook, Target Market, Earned Media, Social Media Marketing, Social Media Content, Web Presence, Social Media, Business Marketing, Drive Engagement, Marketing, Online Advertising, Content Creation
★ 4.6 (760) · Intermédiaire · Projet Guidé · Moins de 2 heures

IE Business School
Compétences que vous acquerrez: Integrated Marketing Communications, Marketing Management, Marketing Communications, Peer Review, Presentations, Product Strategy, Strategic Marketing, Marketing, Brand Management, Marketing Strategies, Marketing Planning, Product Planning, Promotional Strategies, Product Management, Marketing Channel, Brand Strategy, Go To Market Strategy, Product Marketing, Strategic Decision-Making, Case Studies
★ 4.9 (28) · Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Marketing Analytics, Dashboard Creation, Data-Driven Marketing, Data Presentation, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Marketing Strategies, Predictive Analytics, Customer Analysis, Marketing, Data Visualization Software, Customer Insights, Market Data, Data Analysis, Forecasting, Data Collection, Analytical Skills, Strategic Decision-Making
★ 3.8 (13) · Débutant · Cours · 1 à 4 semaines
Universidade de São Paulo
Compétences que vous acquerrez: Lead Generation, Sales Presentation, Selling Techniques, B2B Sales, Customer Analysis, General Sales Practices, Customer Insights, Sales Process, Sales Strategy, Sales, Customer Retention, Target Audience, Customer Success Management, Prospecting and Qualification, Marketing, Inside Sales, Customer Relationship Building, Marketing Strategies, Marketing Strategy and Techniques, Persona Development
★ 4.8 (455) · Débutant · Cours · 1 à 4 semaines

John Wiley & Sons
Compétences que vous acquerrez: Newsletters, Governance, Event Planning, Event Management, Public Relations, Branding, Brand Strategy, Philanthropy, Fundraising, Stakeholder Communications, Stakeholder Management, Digital Media Strategy, Storytelling, Marketing and Public Relations, Media and Communications, Organizational Effectiveness, Organizational Leadership, Marketing, Marketing Strategy and Techniques, Operations
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Value Propositions, Target Audience, Strategic Thinking, Target Market, Strategic Decision-Making, Business Strategy, Marketing Strategies, Strategic Marketing, Marketing Planning, Competitive Analysis, Marketing, Competitive Intelligence, Analysis, Marketing Strategy and Techniques, Customer Analysis, Market Analysis, Customer Insights, Market Opportunities
Débutant · Cours · 1 à 4 semaines

Fundação Instituto de Administração
Compétences que vous acquerrez: Data-Driven Marketing, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Marketing, MarTech, Data-Driven Decision-Making, Applied Machine Learning, Predictive Analytics, Machine Learning Methods, Digital Marketing, Customer Engagement, Machine Learning Algorithms, Machine Learning, Advanced Analytics, Innovation, Brand Strategy, Deep Learning, Artificial Intelligence
★ 4.8 (8) · Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: IA générative, Tests A/B, Création de contenu, Rédaction, Efficacité du marketing, Ingénierie rapide, Campagnes publicitaires, Publicité, Marketing, Matériel de marketing, ChatGPT, Conception marketing, Connaissance du client, Outils d'ingénierie rapide
★ 4.5 (108) · Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Digital Advertising, Campaign Planning, Advertising, Digital Marketing Campaigns, Campaign Management, Conversion Funnel Analysis, Digital Marketing, Marketing Strategies, Digital Media Strategy, Marketing Strategy and Techniques, Product Marketing, Promotional Strategies, Product Promotion
Intermédiaire · Cours · 1 à 4 semaines

University of Arizona
Compétences que vous acquerrez: Integrated Marketing Communications, Persona Development, Consumer Behaviour, Marketing Psychology, Target Audience, Customer Analysis, Marketing Strategies, Strategic Marketing, Marketing, Customer Insights, Brand Strategy, Target Market, Marketing Communications, Marketing Effectiveness, Branding, Storytelling, Influencing
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Prompt Engineering, Marketing Automation, Personalized Campaigns, Microsoft Copilot, Prompt Engineering Tools, Marketing Operations, Marketing, Campaign Planning, Data-Driven Marketing, Campaign Management, AI Enablement, Market Intelligence, Marketing Analytics, Email Marketing, AI Personalization, Predictive Analytics, Data-Driven Decision-Making, Power BI, Business, Leadership Development
Intermédiaire · Cours · 1 à 3 mois