Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Fundação Instituto de Administração
Compétences que vous acquerrez: Customer Success Management, Software As A Service, Customer Retention, Business Modeling, Customer experience strategy (CX), Customer Relationship Management, Customer Relationship Building, Customer Engagement, Business Transformation, Technology Strategies, Revenue Management, Growth Strategies, Service Level Agreement, Cloud Services, Platform As A Service (PaaS), Vendor Contracts, Technology Solutions, Infrastructure As A Service (IaaS)
★ 4.8 (16) · Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Instagram, Content Scheduling, Drive Engagement, Driving engagement, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Social Media Strategy, Customer Engagement, Content Creation, Content Strategy, Content Management
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Video Production, Photo/Video Production and Technology, Content Strategy, Content Creation, Storytelling, Driving engagement, Video Editing, Drive Engagement, Post-Production
★ 3.6 (7) · Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Content Scheduling, Facebook, Social Media Management, Scheduling, Social Media Content, Social Media, Content Creation, Content Management Systems, Live Streaming, Digital Marketing Tools, Shared Media, Video Production
Intermédiaire · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Energy and Utilities, Mathematical Modeling, Predictive Analytics, Gemini, Laboratory Experience, Google Gemini, Model Optimization, Predictive Modeling, Data-Driven Decision-Making, Forecasting, Analytics, 3D Modeling, Simulations, Sustainable Technologies, Data Visualization, AI Integrations, Search Engine Optimization
Intermédiaire · Cours · 1 à 4 semaines

John Wiley & Sons
Compétences que vous acquerrez: Operating Expense, Dashboard, Mergers & Acquisitions, Business Valuation, Operating Cost, Financial Forecasting, Working Capital, Business Planning, Performance Measurement, Financial Analysis, Financial Statements, Financial Management, Financial Statement Analysis, Financial Acumen, Performance Analysis, Performance Metric, Financial Planning, Performance Management, Key Performance Indicators (KPIs), Business Marketing
Débutant · Spécialisation · 3 à 6 mois

Fundação Instituto de Administração
Compétences que vous acquerrez: Rapport Building, Relationship Building, Customer experience strategy (CX), Agile Methodology, Customer Success Management, Customer Engagement, Customer Relationship Building, Customer Analysis, Journey Mapping, Customer Insights, Process Design, Value Propositions, Solution Delivery, Interpersonal Communications, Key Performance Indicators (KPIs), Experience Design, Product Lifecycle Management, Performance Measurement, Product Management, Process Analysis
★ 4.9 (24) · Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Facebook, Meta Ads Manager, Conversion Funnel Analysis, Online Advertising, Web Analytics, Digital Advertising, User Accounts
★ 4.1 (7) · Intermédiaire · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Étude de marché, Analyse des données, Intelligence économique, Intelligence économique, Intégrations AI, Analyse du marché, Analyse des tendances, Recherche sur les entreprises, Prévisions, Intelligence décisionnelle, Connaissance de l'IA, Compétences analytiques
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Microsoft Office, Document Management
★ 4.9 (11) · Débutant · Projet Guidé · Moins de 2 heures

Universidad Nacional Autónoma de México
Compétences que vous acquerrez: Business Planning, Organizational Structure, Business Strategies, Market Analysis, Quality Management, Business Strategy, Marketing Planning, Business Management, Strategic Planning, Entrepreneurship, Financial Planning, Marketing, Promotional Strategies, Quality Management Systems, Organizational Strategy, Marketing Strategies, Financial Management
★ 4.2 (18) · Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Promotional Strategies, Social Media, Microsoft Outlook, Instagram, Customer Acquisition Management, Social Media Management, Facebook, Social Media Marketing, Gmail, Target Audience, Account Management, Customer Relationship Building, Customer Engagement, Digital Marketing, Data Import/Export
Débutant · Projet Guidé · Moins de 2 heures