Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Microsoft
Compétences que vous acquerrez: Customer Relationship Management, Customer Relationship Management (CRM) Software, Power BI, Customer Insights, Customer Analysis, Dashboard Creation, AI Personalization, Customer experience improvement, Microsoft Copilot, Customer Data Management, Customer Service, Personalized Service, Statistical Reporting, Analytical Skills, Data Validation, Data Analysis, AI Integrations, Data Integrity, Performance Analysis, Self Service Technologies
Débutant · Cours · 1 à 3 mois
STARWEAVER
Compétences que vous acquerrez: Target Audience, Public Relations, Communication Planning, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Strategic Planning, Media Relations, Persuasive Communication, Marketing Effectiveness, Content Performance Analysis, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Marketing Communications, Social Media, AI Enablement, Teamwork
★ 4.9 (13) · Débutant · Cours · 1 à 4 semaines

ESSEC Business School
Compétences que vous acquerrez: Corporate Sustainability, Social Impact, Environmental Social And Corporate Governance (ESG), Sustainable Development, Environmental Issue, Sustainable Business, Public Health, Natural Resource Management, Business Ethics, Climate Change Mitigation, Environment and Resource Management, Consumer Behaviour, Waste Minimization, Packaging and Labeling, Pollution Prevention, Nutrition and Diet, Environmental Regulations
★ 4.9 (25) · Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Performance Analysis, Social Media Strategy, Content Development and Management, Social Media, Content Marketing, Customer Insights, Social Media Management, Social Media Marketing, Data-Driven Marketing
Débutant · Cours · 1 à 4 semaines

University of Virginia
Compétences que vous acquerrez: User Story, Agile Product Development, Product Development, Design Thinking, Team Oriented, Persona (User Experience), New Product Development, Product Requirements, Agile Methodology, User Research, Usability Testing, User Centered Design, Persona Development, Innovation, Value Propositions
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Selling Techniques, Sales Strategy, Sales, Overcoming Objections, Closing (Sales), Sales Process, Customer Engagement, General Sales Practices, Solution Selling, Consultative Approaches, Customer Analysis, Data-Driven Decision-Making, Customer Relationship Building, Value Propositions, Competitive Analysis, Price Negotiation, Rapport Building
★ 4.8 (13) · Intermédiaire · Cours · 1 à 4 semaines

University of Colorado Boulder
Compétences que vous acquerrez: Social Media Strategy, Social Media, Social Media Content, Media Planning, Social Media Marketing, Media Strategy, Social Media Management, Communication Planning, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Content Marketing, Brand Strategy, Content Performance Analysis, Social Media Analytics, Content Creation, Brand Management
★ 4.8 (6) · Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Facebook, Personalized Campaigns, Target Audience, Customer Communications Management, Social Media, Social Media Management, Social Media Marketing, Social Media Content, Needs Assessment, Drive Engagement, Web Presence, Brand Marketing
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Drive Engagement, Facebook, Web Presence, Community Organizing, Driving engagement, Discussion Facilitation, Education Software and Technology, Marketing
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Logo Design, Adobe Illustrator, Typography, Layout Design, Graphic and Visual Design, Graphic Design, Design Reviews, Branding, Design Elements And Principles, Graphic and Visual Design Software, Game Design, Visualization (Computer Graphics), Computer Graphic Techniques, Color Theory, Image Quality
★ 4.6 (16) · Débutant · Cours · 1 à 4 semaines

University of Virginia
Compétences que vous acquerrez: Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Stakeholder Analysis, Corporate Strategy, Strategic Decision-Making, Stakeholder Management, Organizational Strategy, Market Analysis, Case Studies, Growth Strategies, Risk Analysis, Innovation
★ 4.9 (50) · Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Design Reviews, Graphic and Visual Design, Creative Design, Graphic and Visual Design Software, Typography, Design Elements And Principles, Layout Design, Content Creation, Animations, Advertising
★ 3.5 (6) · Débutant · Cours · 3 à 6 mois