Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Packt
Compétences que vous acquerrez: Interaction Design, User Experience, User Interface and User Experience (UI/UX) Design, User Experience Design, Usability, User Centered Design, User Interface (UI) Design, Persona (User Experience), Web Content Accessibility Guidelines, User Flows, Wireframing, Digital Design, Software Design Patterns, Apple iOS, Design Elements And Principles
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Rapports d'activité, Analyse des données, Amélioration des produits, Analyse de la clientèle, IA générative, Mesure de la performance, Gestion des données clients, Analyse, Marketing basé sur les données, Maîtrise des données, Stratégie des produits d'IA, Collecte de données, Connaissance du client
Intermédiaire · Cours · 1 à 4 semaines

Creo Incubator
Compétences que vous acquerrez: Intercultural Competence, Content Creation, Influencing, Cultural Responsiveness, Diversity Awareness, Cultural Sensitivity, Content Marketing, Leadership, Social Media Content, Content Strategy, Leadership Development, Professional Networking, Strategic Thinking, Strategic Leadership, Business Leadership, Team Leadership, Cross-Functional Team Leadership, Negotiation, Conflict Management, Critical Thinking
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Pinterest, Advertising Campaigns, Advertising, Online Advertising, Paid media, Marketing, Social Media
Débutant · Projet Guidé · Moins de 2 heures

Alex Genadinik
Compétences que vous acquerrez: Search Engine Optimization, Web Analytics and SEO, Web Presence
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Development, Salesforce, Sales Prospecting, Sales, Lead Generation, Sales Strategy, Business Software, Productivity Software, Social Media Marketing, Social Media, LinkedIn, Workflow Management
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Content Scheduling, Social Media Management, Social Media Content, Social Media Marketing, Social Media, Content Strategy, Scheduling, Calendar Management, Drive Engagement, User Accounts, Marketing, Business
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Online Advertising, Social Media Campaigns, Pinterest, Advertising Campaigns, Digital Advertising, Social Media, Advertising, Lead Generation, Paid media, TikTok, Social Media Marketing, Social Media Strategy, Social Media Management, Campaign Management, Marketing Materials, Campaign Planning, Personalized Campaigns, Target Audience, Digital Marketing Tools, Brand Awareness
Débutant · Cours · 1 à 3 mois

University of Maryland, College Park
Compétences que vous acquerrez: Innovation, AI Enablement, Artificial Intelligence, Initiative and Leadership, AI literacy, Business Transformation, Digital Transformation, Governance, Technology Strategies, Market Opportunities, Product Lifecycle Management, Product Management, Stakeholder Engagement, Product Roadmaps, Public Policies, Automation, Policy Analysis, Market Analysis, Persona (User Experience), Market Research
★ 4.8 (6) · Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Conversion Funnel Analysis, Process Analysis, Web Analytics, Digital Analysis, Process Optimization, Dashboard, Process Design, Customer experience improvement, Driving engagement, Consolidation, Process Improvement and Optimization, Customer Analysis, Key Performance Indicators (KPIs), Business Metrics, Data-Driven Decision-Making, Event Monitoring
Intermédiaire · Cours · 1 à 4 semaines

LearnQuest
Compétences que vous acquerrez: Sales Pipelines, Sales Enablement, Sales, Sales Process, Sales Strategy, Consultative Selling, Customer Relationship Management (CRM) Software, Stakeholder Engagement, Value Propositions, Rapport Building, Stakeholder Management, Customer Relationship Management, Stakeholder Analysis, Data-Driven Decision-Making, Cross-Channel Marketing, Relationship Building, Communication Strategies, Personalized Service
Intermédiaire · Cours · 1 à 4 semaines

Automatic Data Processing, Inc. (ADP)
Compétences que vous acquerrez: Recognizing Others, Team Leadership, Team Performance Management, Employee Coaching, Constructive Feedback, Team Management, Coaching, Expectation Management, Leadership, Knowledge Transfer, Professional Development, Motivational Skills, Internal Communications, Employee Engagement, Communication Strategies, Storytelling, Mindfulness
Débutant · Cours · 1 à 4 semaines