Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Microsoft PowerPoint, Presentations, Multimedia, Photo Editing, Productivity Software, Editing, Social Media, Marketing, Digital Marketing
Débutant · Projet Guidé · Moins de 2 heures

Google Cloud
Compétences que vous acquerrez: Google Workspace, Gmail, Collaborative Software, Internal Communications, Business Communication, Productivity Software, Communication
Débutant · Cours · 1 à 3 mois

Harvard Business Review
Compétences que vous acquerrez: Crisis Management, Organizational Change, Strategic Leadership, Leadership, Resilience, Team Leadership, Organizational Leadership, Initiative and Leadership, Dealing With Ambiguity, Change Management, Organizational Development, Adaptability, Team Performance Management, Overcoming Objections, Compassion, Service Recovery, Internal Communications, Emotional Intelligence, Performance Improvement, Process Improvement
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Data Import/Export, Email Marketing, Campaign Management, User Accounts, Marketing
Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Wireframing, Persona (User Experience), User Interface (UI), User Experience Design, Usability, User Interface (UI) Design, UI Components, Visual Design, Persona Development, Information Architecture, Web Design, Design, Design Elements And Principles
Débutant · Projet Guidé · Moins de 2 heures

Fundação Instituto de Administração
Compétences que vous acquerrez: Quantitative Research, Survey Creation, Sampling (Statistics), Data Collection, Market Research, Data Analysis, Research Methodologies, Statistical Analysis, Data Quality, Sample Size Determination
Débutant · Cours · 1 à 4 semaines

University of Virginia
Compétences que vous acquerrez: Business Strategy, Business Strategies, Strategic Thinking, Competitive Analysis, Business Planning, Corporate Strategy, Organizational Strategy, Strategic Decision-Making, Competitive Intelligence, Business Analysis, Market Analysis, Market Dynamics, Market Opportunities
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: TikTok, Visual Storytelling, Storytelling, Content Creation, Video Production, Scripting, Writing
Débutant · Cours · 1 à 4 semaines

University of Minnesota
Compétences que vous acquerrez: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, Target Audience, Product Planning, Product Management, Business Strategy, Business Modeling, Product Knowledge, Product Lifecycle Management, Product Requirements
Débutant · Cours · 1 à 3 mois

University of Virginia
Compétences que vous acquerrez: User Story, Persona (User Experience), Agile Product Development, Design Thinking, Agile Methodology, Product Development, Team Oriented, User Research, Persona Development, Usability Testing, User Feedback, User Centered Design, Value Propositions, Innovation, Interviewing Skills
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Pinterest, Advertising Campaigns, Advertising, Media Planning, Online Advertising, Marketing Budgets, Paid media, Digital Advertising, Marketing, Social Media, Budget Management
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Drive Engagement, Driving engagement, Social Media Marketing, Social Media, Social Media Management, Customer Engagement, Social Media Content, Social Media Strategy, Growth Strategies, Marketing Design
Débutant · Projet Guidé · Moins de 2 heures