Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
Compétences que vous acquerrez: Agentic systems, Generative AI Agents, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Risk Management, Business Process Automation, Generative AI, Business Strategy, Automation, Data Strategy, Process Improvement, Large Language Modeling, Process Improvement and Optimization, Data Ethics, Process Optimization, Operational Efficiency, Customer Service, User Experience, Marketing
Mixte · Cours · 1 à 3 mois

John Wiley & Sons
Compétences que vous acquerrez: Sales Prospecting, Prospecting and Qualification, Generative AI Agents, Sales, Sales Enablement, Sales Strategy, Customer Relationship Management (CRM) Software, Email Automation, Sales Process, Customer Relationship Management, Prioritization, Personalized Campaigns, AI Personalization, AI Enablement, Calendar Management, AI Workflows, AI Integrations, Business Ethics, Responsible AI, Artificial Intelligence
Débutant · Cours · 3 à 6 mois

Compétences que vous acquerrez: LinkedIn, Professional Networking, Recruitment, Talent Recruitment, Recruitment Strategies, Thought Leadership, Drive Engagement, Blogs, digital literacy, Productivity Software, Social Media, Digital Marketing Tools, Social Media Content, Employee Engagement, Relationship Building, Content Marketing, Digital Marketing
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Banking, Project Finance, Banking Services, Cash Management, Commercial Banking, Commercial Lending, Working Capital, Corporate Finance, Lending and Underwriting, Loans, Financial Services, Relationship Management, Financial Management, Financial Analysis, Corporate Strategy, Cash Flows, Customer Relationship Management, Environmental Social And Corporate Governance (ESG), Business Relationship Management, Hedge Accounting
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Optimisation du contenu, Développement et gestion du contenu, Création de contenu, Recherche de mots-clés, Publication numérique, Efficacité opérationnelle, Public cible, ChatGPT, Optimisation pour les moteurs de recherche (SEO), Ingénierie de requête, Ingénierie rapide, Contenu des médias sociaux, Stratégie de contenu, Production vidéo, Contenu numérique, Optimisation des moteurs de recherche
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Prompt Engineering, Responsible AI, ChatGPT, AI Personalization, Prompt Engineering Tools, Creativity, Ideation, Prompt Patterns, Generative AI, Data Ethics, Generative AI Agents, Brainstorming, AI literacy, Blogs, Artificial Intelligence, AI Workflows, Video Production, Usability, Content Creation, Copywriting
Débutant · Spécialisation · 1 à 3 mois

Kennesaw State University
Compétences que vous acquerrez: Competitive Analysis, Innovation, Cybersecurity, Cyber Attacks, Digital Transformation, Market Dynamics, Cyber Threat Intelligence, Security Awareness, Business Transformation, Business Strategy, Market Share, New Product Development, Cyber Governance, Cyber Risk, Product Development, Market Analysis, Cost Reduction, Growth Strategies, Commercialization, Business
Débutant · Spécialisation · 1 à 3 mois

Compétences que vous acquerrez: Strategic Sourcing, Procurement, Supplier Management, Strategic Prioritization, Supplier Risk Management, Prioritization, Risk Mitigation, Supplier Performance Management, Risk Analysis, Generative AI Agents, Market Intelligence, Market Research, Decision Making, Supplier Quality Management, Data-Driven Decision-Making, Cost Benefit Analysis, Operating Cost, Analysis, Corporate Sustainability, Financial Modeling
Débutant · Cours · 1 à 3 mois

Creo Incubator
Compétences que vous acquerrez: Stakeholder Analysis, Stakeholder Management, Relationship Building, Stakeholder Engagement, Strategic Partnership, Stakeholder Communications, Influencing, Relationship Management, Internal Communications, Professional Networking, Conflict Management, Political Sciences, Collaboration, Organizational Effectiveness, Risk Analysis, Leadership Studies, Advocacy, Personal Integrity, Ethical Standards And Conduct
Débutant · Cours · 1 à 4 semaines

HubSpot Academy
Compétences que vous acquerrez: Sales Presentation, Prospecting and Qualification, Sales Presentations, Sales Development, Persona Development, Inside Sales, Sales Prospecting, Sales Process, Target Audience, Sales Strategy, Phone Sales, Lead Generation, Target Market, Customer Analysis, Presentations, Needs Assessment, Personalized Campaigns, Customer Engagement, Professional Networking, Rapport Building
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Email Automation, Email Marketing, Target Audience, Copywriting, Marketing Automation, Journey Mapping, Campaign Management, Automation, HubSpot CRM, Campaign Planning, Proofreading, Workflow Management, Marketing Communications, Content Creation, Writing, Editing, Stakeholder Communications
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Cross-Functional Team Leadership, Matrix Management, Cross-Functional Collaboration, Team Building, Project Management, Project Coordination, Team Management, Coordinating, Goal Setting, Employee Coaching, Leadership, Team Leadership, Organizational Leadership, Team Collaboration, Strategic Leadership, Internal Communications, Influencing, Coordination, Accountability Frameworks, Interpersonal Communications
Intermédiaire · Cours · 1 à 4 semaines