Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

John Wiley & Sons
Compétences que vous acquerrez: Performance Measurement, Sales Strategy, Selling Techniques, Sales, Solution Selling, Sales Enablement, Sales Management, Sales Process, General Sales Practices, Generative AI Agents, Sales Development, Operational Performance Management, Digital Transformation, Performance Metric, AI Product Strategy, Key Performance Indicators (KPIs), Performance Analysis, Customer experience strategy (CX), AI Enablement, Sales Support
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Business Strategies, Business Strategy, Strategic Thinking, Contingency Planning, Business Planning, Organizational Strategy, Strategic Decision-Making, Competitive Analysis, Business Analysis, Portfolio Management, Analysis, Corporate Strategy, Market Analysis, Risk Analysis, Strategic Prioritization, Resource Allocation, Growth Strategies, Decision Making, Market Dynamics
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Overcoming Objections, Closing (Sales), Sales, Sales Strategy, Sales Process, Selling Techniques, Negotiation, Customer Success Management, Regional Sales, Marketing Automation, Customer Relationship Building, Customer Relationship Management, Customer Retention, Customer Engagement, Customer experience improvement, Personalized Service, Legal Technology, Contract Management, Document Management
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Focus Group, Prompt Engineering, Qualitative Research, Market Research, Discussion Facilitation, Data Synthesis, Customer Insights, Business Research, Real Time Data, User Feedback, Analysis, Design Research, Data Analysis, Artificial Intelligence, AI Integrations, Generative AI
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Meeting Facilitation, Performance Metric, Collaborative Software, Communication Planning, Project Coordination, Internal Communications, Taking Meeting Minutes, Data Storytelling, Performance Measurement, Performance Analysis, Organizational Effectiveness, Data Visualization, Project Documentation, Communication Strategies, Consultative Approaches, Stakeholder Communications, Process Development, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Business Communication
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: User Feedback, Customer Analysis, Professional Development, Customer experience improvement, Selling Techniques, Communication Strategies, Sales Process, Solution Selling, Consumer Behaviour, Business Correspondence, Customer Insights, Stakeholder Communications, Analytical Skills, Communication, Business Writing, Marketing Communications, Business Communication, Customer Engagement, Decision Making
Intermédiaire · Cours · 1 à 4 semaines

Creo Incubator
Compétences que vous acquerrez: Competitive Analysis, Market Analysis, Market Opportunities, Market Research, Target Market, Market Intelligence, Business Strategy, Competitive Intelligence, Go To Market Strategy, Market Dynamics, Entrepreneurship, Focus Group, Business Metrics, Return On Investment, Interviewing Skills
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Market Intelligence, Survey Creation, Market Research, Business Research, Data Capture, Research Methodologies, Customer Insights, User Feedback, Target Audience, Qualitative Research, Target Market, Quantitative Research, Data Collection, Case Studies, Digital Marketing Tools, Data Analysis
Intermédiaire · Cours · 1 à 4 semaines

Board Infinity
Compétences que vous acquerrez: Logo Design, Typography, Canva (Software), Style Guides, Visual Storytelling, Brand Strategy, Creative Design, Branding, AI powered creativity, Digital Design, Graphic and Visual Design, Scalability, Color Theory, Brand Management, Presentations, Design Elements And Principles, Auditing, Asset Management
Intermédiaire · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Accountability, Accountability Frameworks, Teamwork, Project Planning, Stakeholder Communications, Workflow Management, Internal Communications, Team Management, Communication Strategies, Communication Systems
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Email Automation, Payment Processing, Search Engine Optimization, E-Commerce, Web Analytics and SEO, Credit/Debit Card Processing, Order Management, User Provisioning, Real Time Data, Merchandising, User Feedback, Transaction Processing, Promotional Strategies
Avancées · Cours · 1 à 3 mois

LearnQuest
Compétences que vous acquerrez: Sales Pipelines, Overcoming Objections, Sales Management, Sales Process, Team Motivation, Sales Development, Performance Analysis, Regional Sales, Selling Techniques, Team Performance Management, Prospecting and Qualification, Sales Enablement, Sales Training, Sales, Performance Measurement, Dashboard, Management Training And Development, Customer Relationship Management (CRM) Software, Business Ethics, Customer Relationship Management
Débutant · Cours · 1 à 4 semaines