Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
University of Illinois Urbana-Champaign
Compétences que vous acquerrez: Analyse opérationnelle, Assortiment de produits, Stratégie produit, Comptabilité de gestion, Stratégie organisationnelle, Planification de la communication, Marketing, Comptabilité analytique, Doublure du produit, Processus d'amélioration continue, Analyse des performances, Mesure de la performance, Opérations de fabrication, Marketing stratégique, Planification du marketing, Gestion de la chaîne d'approvisionnement, Chaîne d'approvisionnement, Gestion des opérations, Opérations, Contrôle de la qualité
★ 4.7 (5,3 k) · Intermédiaire · Spécialisation · 3 à 6 mois

The Expert Academy
Compétences que vous acquerrez: Brand Marketing, Brand Strategy, Branding, Brand Loyalty, Brand Awareness, Brand Management, Strategic Marketing, Sales Strategy, Trustworthiness, Customer Retention, Customer experience improvement, Marketing Strategies, Marketing, Customer Advocacy, Customer Relationship Building, Marketing Strategy and Techniques, Customer Insights, Selling Techniques, Digital Brand Strategy, Business Strategy
Intermédiaire · Cours · 1 à 4 semaines

Sage Publications
Compétences que vous acquerrez: Business Ethics, Sustainable Business, Sustainable Development, Corporate Sustainability, Sustainable Systems, Sustainability Reporting, Ethical Standards And Conduct, Sustainability Standards, Leadership Studies, Organizational Strategy, Supply Chain Planning, Corporate Strategy, Strategic Planning, Operations Management, Culture Transformation, Global Marketing, Strategic Leadership, Supply Chain, Marketing, Social Determinants Of Health
Intermédiaire · Cours · 1 à 3 mois

IESE Business School
Compétences que vous acquerrez: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Team Performance Management, Balance Sheet, Financial Data, Financial Accounting, Marketing Planning, Product Marketing, Leadership Development, Market Share, Financial Acumen, Marketing, Accrual Accounting, Team Management, Case Studies, Financial Analysis
★ 4.8 (3,6 k) · Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Web Analytics, Conversion Funnel Analysis, Google Analytics, Performance Measurement, Content Optimization, Analytics, Performance Analysis, Lead Generation, Digital Marketing, Hypertext Markup Language (HTML), Marketing Analytics, Performance Testing, Marketing Strategies, Marketing, Test Planning, Data-Driven Decision-Making, Performance Improvement, Growth Strategies
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Marketing Automation, HubSpot CRM, Email Marketing, Email Automation, Marketing Operations, Content Performance Analysis, Conversion Funnel Analysis, Marketing Effectiveness, Customer Communications Management, Business Workflow Analysis, Marketing Analytics, Workflow Management, Customer Engagement, Personalized Campaigns, Performance Analysis, Process Design, Customer experience improvement, Automation, Marketing, Business Logic
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Marketing Analytics, Data Validation, SQL, Web Analytics, Marketing, Data Quality, Analytics, Prompt Engineering, Performance Tuning, Verification And Validation, AI literacy, Query Languages, Business Metrics, Code Review, Key Performance Indicators (KPIs), Data Integrity, Data Modeling, Relational Databases, AI Workflows, Reconciliation
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Email Marketing, Copywriting, Conversion Funnel Analysis, Email Automation, Marketing Automation, Persuasive Communication, Driving engagement, Writing, Marketing, Editing, Content Performance Analysis, Value Propositions, Marketing Psychology, Target Audience, Promotional Strategies, Analysis, Creative Design, Drive Engagement
Débutant · Cours · 1 à 4 semaines

University of Pennsylvania
Compétences que vous acquerrez: Operations Management, Balance Sheet, Process Analysis, Operations, Business Operations, Operational Efficiency, Financial Statement Analysis, Process Improvement, Financial Statements, Customer Analysis, Financial Accounting, Capital Budgeting, Branding, Financial Modeling, Financial Analysis, Brand Strategy, Marketing, Analysis, Case Studies, Business Analysis
★ 4.6 (448) · Débutant · Spécialisation · 3 à 6 mois

Sage Publications
Compétences que vous acquerrez: Brand Strategy, Brand Marketing, Brand Management, Branding, Integrated Marketing Communications, Brand Awareness, Marketing Management, Strategic Marketing, Digital Brand Strategy, Marketing, Marketing Communications, New Product Development, Product Lining, Growth Strategies, Communication Planning, Strategic Communication, Customer Insights, Internal Communications, Auditing
Intermédiaire · Cours · 1 à 4 semaines

Arizona State University
Compétences que vous acquerrez: Remue-méninges, Planification des produits, Publicité, L'idée, Rédaction commerciale, Facilitation de réunions, Rapports de gestion, Communication d'entreprise, Langue anglaise, Présentations commerciales, Communication marketing, L'écoute active, Planification de la campagne, Planification des activités, Marketing, Achats, Négociation, Planification du marketing, Techniques de vente, Correspondance commerciale
★ 4.7 (2,5 k) · Intermédiaire · Spécialisation · 3 à 6 mois

SkillsBooster Academy
Compétences que vous acquerrez: Marketing Automation, Marketing Analytics, Campaign Management, Prompt Patterns, Data-Driven Marketing, Prompt Engineering, Scripting, Personalized Campaigns, Marketing Operations, Email Automation, Cross-Channel Marketing, A/B Testing, Marketing, Email Marketing, AI Security, Content Marketing, Search Engine Marketing, Web Analytics and SEO, Artificial Intelligence, Generative AI
Débutant · Cours · 1 à 3 mois