Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Compétences que vous acquerrez: Transformation de données, Visualisation (infographie), Mesure de la performance, Analyse prédictive, Négociation, Connaissance du client, Présentation des données, Power BI, Indicateurs d'activité, Tableaux croisés dynamiques et graphiques, Transformation des données, Vente, Tableau de bord, Processus de vente, Prise de décision fondée sur des données, Analyse, Création de tableaux de bord, Logiciel de gestion de la relation client (CRM), Analyse des performances, Gestion des relations avec la clientèle
Intermédiaire · Cours · 1 à 4 semaines

University of London
Compétences que vous acquerrez: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Supply Management, Process Mapping, Statistical Methods, Integrated Marketing Communications, Innovation, Mergers & Acquisitions, Performance Measurement, Training and Development, Virtual Teams, Databases, International Finance, Research, Branding, Economic Development, Cultural Diversity
Diplôme · 1 à 4 ans

Georgetown University
Compétences que vous acquerrez: Data Storytelling, Vulnerability Assessments, Operations Management, Surveys, Business Strategy, Competitive Intelligence, Design Thinking, Cyber Threat Intelligence, Machine Learning Methods, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, Leadership Studies, International Relations, Supplier Risk Management
Diplôme · 1 à 4 ans

Compétences que vous acquerrez: New Product Development, Product Development, Social Media Strategy, Ideation, Retail Store Operations, Business Strategy, Entrepreneurship, Supplier Relationship Management, Social Media Marketing, Social Impact, Stakeholder Engagement, Supplier Management, Social Media, Strategic Sourcing, Process Management, B2B Sales, Innovation, Supply Management, Decision Making, Strategic Thinking
Certificat d'université · 6 à 12 mois

Compétences que vous acquerrez: Design Thinking, Active Listening, Innovation, Organizational Structure, Creativity, Strategic Thinking, Creative Thinking, Talent Management, Business Strategy, Self-Awareness, Entrepreneurship, Corporate Strategy, Consumer Behaviour, Organizational Effectiveness, Strategic Decision-Making, Leadership Development, Creative Problem-Solving, User Research, Leadership, Ideation
Certificat d'université · 6 à 12 mois

University of Huddersfield
Compétences que vous acquerrez: Integrated Marketing Communications, Research Methodologies, Strategic Decision-Making, Scope Management, Negotiation, Leadership Studies, Stakeholder Management, Earned Value Management, Intercultural Competence, Organizational Strategy, Organizational Leadership, Business Strategy, Research Design, Project Controls, Project Schedules, Strategic Planning, Research, Cost Management, Institutional Review Board (IRB), Digital Marketing
Diplôme · 1 à 4 ans
Universidad de los Andes
Compétences que vous acquerrez: Social Network Analysis, Bayesian Network, Deep Learning, Reinforcement Learning, Unsupervised Learning, Systems Thinking, Data Storytelling, Engineering Management, Natural Language Processing, Time Series Analysis and Forecasting, Predictive Modeling, Project Management Life Cycle, MLOps (Machine Learning Operations), Vision Transformer (ViT), Marketing Analytics, Financial Statements, Logistic Regression, Financial Data, Environmental Management Systems, Transfer Learning
Diplôme · 1 à 4 ans
University of North Texas
Compétences que vous acquerrez: Operations Management, Model Evaluation, Leadership Studies, Compensation Strategy, Integrated Marketing Communications, Organizational Change, Event Management, Grammar, Mediation, Sales Process, Statistical Visualization, Design Thinking, Public Policies, Social Media Strategy, Probability & Statistics, Global Marketing, Cultural Diversity, Sociology, Molecular Biology, Music History
Diplôme · 1 à 4 ans
O.P. Jindal Global University
Compétences que vous acquerrez: Design Thinking, Operations Management, Active Listening, Working Capital, Database Management, Sampling (Statistics), Environmental Social And Corporate Governance (ESG), PySpark, Project Estimation, Business Strategy, Business Analytics, Data Visualization, Human Resources Management and Planning, Financial Accounting, Statistical Visualization, Emerging Technologies, Predictive Analytics, Financial Statements, Marketing Management, Big Data
Diplôme · 1 à 4 ans
University of Illinois at Urbana-Champaign
Compétences que vous acquerrez: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Data Storytelling, Internal Controls
Diplôme · 1 à 4 ans
Universidad de los Andes
Compétences que vous acquerrez: Social Network Analysis, Network Analysis, Data Storytelling, Predictive Modeling, Data Presentation, Marketing Analytics, Statistical Machine Learning, Predictive Analytics, Financial Data, Interactive Data Visualization, Data Preprocessing, Marketing Management, Marketing Operations, Transfer Learning, Analytics, Financial Statement Analysis, Data Cleansing, Random Forest Algorithm, Operations Research, Model Optimization
MasterTrack · 6 à 12 mois

University of Illinois at Urbana-Champaign
Compétences que vous acquerrez: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Data Visualization, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Data Storytelling
Diplôme · 1 à 4 ans