Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Drive Engagement, Web Presence, Instagram, Goal Setting, Target Audience, Prioritization, Driving engagement, Visionary, Community Development, Content Scheduling, Social Media Content, Entrepreneurship, Business Planning, Smart Goals, Business Modeling, Business Priorities, Scalability, Telecommuting, Marketing, Business
Débutant · Spécialisation · 1 à 3 mois

University of Virginia
Compétences que vous acquerrez: Allocation des ressources, Analyse de la clientèle, Analyse marketing, Analyse de régression, Connaissance du client, Analyse prédictive, Retour sur investissement, Efficacité du marketing, Marketing, Stratégies de marketing, Marketing basé sur les données, Comportement du consommateur, Prise de décision fondée sur des données
★ 4.7 (6,5 k) · Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Brand Management, Branding, Brand Awareness, Brand Strategy, Brand Marketing, Promotional Strategies, Digital Brand Strategy, Consumer Behaviour, Integrated Marketing Communications, Brand Loyalty, Marketing Communications, Marketing, Marketing Strategy and Techniques, Customer Engagement, Marketing Strategies, Strategic Marketing, Target Market, Marketing Effectiveness, Marketing Management, Customer Analysis
★ 4.6 (37) · Débutant · Spécialisation · 3 à 6 mois

University of Colorado Boulder
Compétences que vous acquerrez: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Branding, Marketing Communications, Brand Marketing, Customer Engagement, Advertising, Regulatory Compliance, Data-Driven Marketing, Law, Regulation, and Compliance, Market Opportunities, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies
Débutant · Cours · 1 à 4 semaines
Emory University
Compétences que vous acquerrez: Marketing Channel, Cross-Channel Marketing, Marketing Strategies, Direct Selling, Go To Market Strategy, Target Market, Business Strategy, Customer Analysis, E-Commerce, Compensation Management, Consumer Behaviour, Compensation Analysis, New Business Development, Coordinating, B2B Sales, Business Relationship Management, Gap Analysis, Market Dynamics, Strategic Thinking, Coordination
★ 4.5 (69) · Intermédiaire · Spécialisation · 3 à 6 mois

Pearson
Compétences que vous acquerrez: Marketing, Target Market, Target Audience, Strategic Marketing, Product Strategy, Promotional Strategies, New Product Development, Market Research, Product Lifecycle Management, Global Marketing, Product Promotion, Consumer Behaviour, Branding, Marketing Channel, Customer Insights
Débutant · Cours · 1 à 4 semaines
University of Illinois Urbana-Champaign
Compétences que vous acquerrez: Exploration de texte, Modélisation prédictive, Apprentissage automatique, Analyse de la clientèle, Analyse, Analyse marketing, Connaissance du client, Analyse avancée, Analyse des données, Éthique des données, Analyse des médias sociaux, Fidélisation de la clientèle, Marketing, IA générative, Stratégies de marketing, Marketing basé sur les données, Marketing numérique, Stratégie et techniques de marketing, Analyse des réseaux sociaux, Personnalisation de l'IA
★ 4.5 (206) · Intermédiaire · Cours · 1 à 4 semaines

Chegg Skills
Compétences que vous acquerrez: Paid media, Digital Advertising, Advertising Campaigns, Digital Marketing, Campaign Planning, Marketing Budgets, Target Audience, Contextual Advertising, Campaign Management, Customer Engagement, Return On Investment, A/B Testing, Target Market, Marketing Channel, Advertising, Content Performance Analysis, Cross-Channel Marketing, Marketing Analytics, Strategic Marketing, Media Planning
Débutant · Spécialisation · 1 à 3 mois

Compétences que vous acquerrez: Marketing Budgets, Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Brand Marketing, Communication Planning, Strategic Marketing, Marketing Design, Performance Improvement, Brand Management, Campaign Management, Branding, Marketing Strategy and Techniques, Market Analysis, Performance Measurement, Digital Marketing, Performance Metric, Business
★ 5 (29) · Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Key Performance Indicators (KPIs), Marketing Planning, Sprint Retrospectives, Marketing Effectiveness, Campaign Planning, Marketing Strategies, Campaign Management, Strategic Marketing, Performance Measurement, Data-Driven Marketing, Cross-Channel Marketing, Performance Metric, Performance Analysis, Workflow Management, Market Research, Market Analysis, Business Analysis, Analytical Skills, Data Visualization, Data Analysis
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Service Recovery, Marketing Psychology, Customer experience improvement, Customer experience strategy (CX), Integrated Marketing Communications, Customer Insights, Data-Driven Marketing, Consumer Behaviour, Service Design, Media and Communications, Customer Analysis, Brand Strategy, Customer Relationship Building, Experience Design, Communication Strategies, Brand Marketing, Branding, Marketing, Electronic Media, Social Media Analytics
★ 4.9 (14) · Débutant · Spécialisation · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Marketing Materials, Marketing Collateral, Cross-Channel Marketing, Marketing Design, Canva (Software), Brochures, Promotional Materials, Graphic Design, Integrated Marketing Communications, Layout Design, Graphic and Visual Design, Digital Design, Visual Design, Branding
Débutant · Cours · 1 à 4 semaines