Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Virginia
Compétences que vous acquerrez: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Customer Analysis, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Case Studies, Return On Investment, Statistical Analysis, A/B Testing
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Media Planning, Digital Advertising, Media Strategy, Advertising Campaigns, Digital Media Strategy, Online Advertising, Paid media, Target Audience, Advertising, Media and Communications, Campaign Planning, Digital Marketing, Marketing Channel, Cross-Channel Marketing, Performance marketing, Digital Marketing Campaigns, Marketing Effectiveness, Marketing, Planning, Decision Making
Mixte · Cours · 1 à 4 semaines

SkillsBooster Academy
Compétences que vous acquerrez: Prompt Engineering, AI Personalization, Content Creation, Campaign Management, Keyword Research, Marketing, Generative AI Agents, Email Marketing, Digital Marketing, Search Engine Optimization, Artificial Intelligence and Machine Learning (AI/ML), Business Marketing, Content Marketing, ChatGPT, Social Media Marketing, Business Process Automation, Automation, Market Trend, Business, Business Management
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Value Propositions, Oral Expression, Emotional Intelligence, Empathy & Emotional Intelligence, Business Planning, Verbal Communication Skills, Target Market, Productivity, Financial Statements, Financial Acumen, User Research, Target Audience, Marketing, Marketing Planning, Microsoft Excel, Financial Analysis, Market Research, Social Media Strategy, Digital Marketing, Data Visualization
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Canva (Software), Animations, Social Media Content, Social Media, Social Media Marketing, Graphic and Visual Design Software, Graphic Design, Graphical Tools, Graphic and Visual Design, Content Creation, Social Media Strategy, Shared Media, Multimedia, Organizational Skills, Marketing
★ 4.5 (6) · Intermédiaire · Projet Guidé · Moins de 2 heures

Simplilearn
Compétences que vous acquerrez: Data-Driven Marketing, Marketing Analytics, Web Analytics, Conversion Funnel Analysis, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Marketing, Data-Driven Decision-Making, Return On Investment, Digital Analysis, Analytics, Heat Maps, Customer Engagement
Débutant · Cours · 1 à 4 semaines

University of Colorado System
Compétences que vous acquerrez: Statistical Software, Marketing Analytics, Model Evaluation, Regression Analysis, Data-Driven Marketing, Statistical Modeling, Data Visualization, Statistical Methods, Statistical Analysis, Strategic Marketing, Market Analysis, Marketing, Predictive Analytics, Predictive Modeling, Logistic Regression, Customer Insights, Target Market, Statistical Hypothesis Testing, Variance Analysis
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Marketing Design, Advertising, Graphic and Visual Design Software, Graphic and Visual Design, Marketing Materials, Graphic Design, Design Elements And Principles, Creative Design, Ideation, Marketing, Graphical Tools, Organizational Skills, Design Software, Collaborative Software
★ 5 (6) · Débutant · Projet Guidé · Moins de 2 heures

University of Colorado Boulder
Compétences que vous acquerrez: Brand Strategy, Market Research, Branding, Target Audience, Target Market, Social Media, Driving engagement, Social Media Marketing, Competitive Analysis, Web Presence, Market Analysis, Marketing, Brand Management, Customer Engagement, Drive Engagement, Social Media Strategy, Integrated Marketing Communications, Newsletters, Performing Arts, Entrepreneurship
★ 4.8 (12) · Intermédiaire · Cours · 1 à 4 semaines

University of Colorado Boulder
Compétences que vous acquerrez: Product Planning, Product Development, Product Strategy, Sustainable Business, Product Management, Marketing, Product Marketing, New Product Development, Marketing Strategy and Techniques, Product Lifecycle Management, Strategic Marketing, Sales Presentations, Marketing Strategies, Presentations, Promotional Strategies, Sustainable Development, Proposal Development, Corporate Sustainability, Capital Budgeting, Return On Investment
★ 5 (10) · Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Presentations, Canva (Software), Marketing Design, Graphic Design, Graphical Tools, Graphic and Visual Design, Marketing Materials, Graphic and Visual Design Software, Marketing, User Accounts, Business
★ 4.9 (12) · Intermédiaire · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Meta Ads Manager, Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Online Advertising, Advertising, Campaign Planning, Goal Setting, Social Media, Promotions and Campaigns, Digital Advertising, Campaign Management, Paid media, Social Media Marketing, Marketing Strategy and Techniques, Content Creation
★ 5 (8) · Intermédiaire · Projet Guidé · Moins de 2 heures