Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Digital Assets, Asset Management, Metadata Management, Cloud Deployment, Content Management, Workflow Management, Digital Media Strategy, Data Management, Information Management, Digital Content, Information Architecture, Brand Management, Enterprise Architecture, Marketing Collateral, Cloud Computing, Software As A Service, Benchmarking, Vendor Management, Systems Integration
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Social Media Analytics, Communication Planning, Marketing Effectiveness, Marketing Analytics, Data-Driven Marketing, Social Media, Content Performance Analysis, Marketing Strategies, Marketing, Web Presence, Target Audience, Research
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Google Analytics, Web Analytics, Marketing Analytics, Conversion Funnel Analysis, Google Ads, Marketing Effectiveness, Web Analytics and SEO, Smart Goals, Data-Driven Marketing, Customer Analysis, Digital Marketing, Customer Insights, Analytics, Goal Setting, Trend Analysis, Campaign Planning, Strategic Marketing, Performance Analysis, Data Analysis, Performance Metric
Débutant · Cours · 3 à 6 mois

Compétences que vous acquerrez: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Customer Acquisition Management, Conversion Funnel Analysis, Google Analytics, Data-Driven Decision-Making, Marketing Strategies, Campaign Management, Web Analytics, Analytics, Customer Analysis, Marketing, Data Analysis, Performance marketing, Key Performance Indicators (KPIs), Microsoft Excel, Business Analysis, E-Commerce, Data Visualization
Débutant · Cours · 1 à 4 semaines

Universidad Austral
Compétences que vous acquerrez: Google Ads, Content Performance Analysis, Digital Marketing Campaigns, Digital Analysis, Digital Marketing, Digital Media Strategy, Marketing Strategies, Campaign Management, Media Buying, Social Media Content, Performance Analysis, Digital Brand Strategy, Paid media, Social Media Marketing, Marketing, Digital Advertising, Marketing Planning, Pay Per Click Advertising, Digital Marketing Tools, Online Advertising
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Canva (Software), Social Media Content, Social Media Marketing, Marketing Design, Graphic and Visual Design Software, Social Media, Content Creation, Graphic Design, Graphic and Visual Design, Brand Marketing, Color Matching, Brand Awareness, Marketing, Branding
Débutant · Projet Guidé · Moins de 2 heures

Fundação Instituto de Administração
Compétences que vous acquerrez: Data-Driven Marketing, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Marketing, MarTech, Data-Driven Decision-Making, Applied Machine Learning, Predictive Analytics, Machine Learning Methods, Digital Marketing, Customer Engagement, Machine Learning Algorithms, Machine Learning, Advanced Analytics, Innovation, Brand Strategy, Deep Learning, Artificial Intelligence
Débutant · Cours · 1 à 4 semaines

Fundação Instituto de Administração
Compétences que vous acquerrez: Global Marketing, Diversity Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Marketing Psychology, Strategic Marketing, Cultural Sensitivity, Brand Management, Target Audience, Digital Brand Strategy, Marketing Strategies, Innovation, Cultural Diversity, Cultural Responsiveness, Culture, Brand Strategy, Marketing Planning, Marketing Communications
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Photo Editing, Marketing, Photo/Video Production and Technology, Graphics Software, Graphic and Visual Design Software, Graphical Tools, Graphic Design, Computer Graphic Techniques, Entrepreneurship, Business
Débutant · Projet Guidé · Moins de 2 heures

O.P. Jindal Global University
Compétences que vous acquerrez: Marketing Analytics, Data-Driven Marketing, Customer Analysis, Customer Retention, Predictive Analytics, Customer Insights, Data-Driven Decision-Making, Predictive Modeling, Personalized Service, Marketing Strategies, Customer Acquisition Management, Customer experience improvement, Personalized Campaigns, Customer Engagement, Strategic Marketing, Marketing Strategy and Techniques, Consumer Behaviour
Débutant · Cours · 3 à 6 mois

University of Colorado Boulder
Compétences que vous acquerrez: Programmation en Python, Analyse marketing, Manipulation de données, Manipulation des données, Apprentissage automatique, Apprentissage automatique appliqué, Apprentissage par transfert, Apprentissage profond, Exploration de texte, Ingénierie des fonctionnalités, Algorithmes d'apprentissage automatique, Programmation Python, Modèle de formation, Modélisation prédictive, Marketing basé sur les données, Prétraitement des données, Emboîtements, Scikit Learn (Bibliothèque d'apprentissage automatique), Apprentissage statistique des machines, Prétraitement de données, Évaluation du modèle, Tensorflow, Apprentissage supervisé
Préparer un diplôme
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Target Audience, Microsoft Outlook, Email Marketing, Email Automation, Campaign Management, Campaign Planning, Compliance Auditing, Customer Relationship Management (CRM) Software, Process Optimization, Process Improvement, Google Workspace, Marketing Planning, Data Mapping, Branding, Marketing Automation, Regulatory Compliance, Gmail, Project Planning, Copywriting, Brand Management
Débutant · Spécialisation · 3 à 6 mois