Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Target Audience, Microsoft Outlook, Email Marketing, Email Automation, Campaign Management, Campaign Planning, Compliance Auditing, Customer Relationship Management (CRM) Software, Process Optimization, Process Improvement, Google Workspace, Marketing Planning, Data Mapping, Branding, Marketing Automation, Regulatory Compliance, Gmail, Project Planning, Copywriting, Brand Management
Débutant · Spécialisation · 3 à 6 mois

Alex Genadinik
Compétences que vous acquerrez: Video Production, Search Engine Optimization, Keyword Research, Product Promotion, Web Analytics and SEO, Social Media Content, Social Media Marketing, Content Optimization, Marketing Strategies, Strategic Partnership, Live Streaming, Social Media Strategy, Driving engagement, Promotional Strategies, Content Strategy, Online Advertising, Paid media, Performance marketing, Digital Advertising, Content Creation
Mixte · Cours · 3 à 6 mois

O.P. Jindal Global University
Compétences que vous acquerrez: Marketing Analytics, Data-Driven Marketing, Customer Analysis, Customer Retention, Predictive Analytics, Customer Insights, Data-Driven Decision-Making, Predictive Modeling, Personalized Service, Marketing Strategies, Customer Acquisition Management, Customer experience improvement, Personalized Campaigns, Customer Engagement, Strategic Marketing, Marketing Strategy and Techniques, Consumer Behaviour
Débutant · Cours · 3 à 6 mois

Compétences que vous acquerrez: Value Propositions, Target Audience, Strategic Thinking, Target Market, Strategic Decision-Making, Business Strategy, Business Strategies, Marketing Strategies, Strategic Marketing, Competitive Analysis, Marketing, Competitive Intelligence, Analysis, Marketing Strategy and Techniques, Customer Analysis, Market Analysis, Market Opportunities
Débutant · Cours · 1 à 4 semaines

University of Colorado Boulder
Compétences que vous acquerrez: Programmation en Python, Analyse marketing, Manipulation de données, Manipulation des données, Apprentissage automatique, Apprentissage automatique appliqué, Apprentissage par transfert, Apprentissage profond, Exploration de texte, Ingénierie des fonctionnalités, Algorithmes d'apprentissage automatique, Programmation Python, Modèle de formation, Modélisation prédictive, Marketing basé sur les données, Prétraitement des données, Emboîtements, Scikit Learn (Bibliothèque d'apprentissage automatique), Apprentissage statistique des machines, Prétraitement de données, Évaluation du modèle, Tensorflow, Apprentissage supervisé
Préparer un diplôme
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Email Marketing, Email Automation, Lead Generation, Marketing Automation, A/B Testing, Content Performance Analysis, Campaign Management, Content Optimization, Performance Analysis, Data-Driven Marketing, Conversion Funnel Analysis, Personalized Campaigns, Content Creation, Target Audience
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Social Media Analytics, Communication Planning, Marketing Effectiveness, Marketing Analytics, Data-Driven Marketing, Social Media, Content Performance Analysis, Marketing Strategies, Marketing, Web Presence, Target Audience, Research
Débutant · Projet Guidé · Moins de 2 heures

Fundação Instituto de Administração
Compétences que vous acquerrez: Data-Driven Marketing, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Marketing, MarTech, Data-Driven Decision-Making, Applied Machine Learning, Predictive Analytics, Machine Learning Methods, Digital Marketing, Customer Engagement, Machine Learning Algorithms, Machine Learning, Advanced Analytics, Innovation, Brand Strategy, Deep Learning, Artificial Intelligence
Débutant · Cours · 1 à 4 semaines

Fundação Instituto de Administração
Compétences que vous acquerrez: Marketing Analytics, Data-Driven Marketing, Marketing Operations, Data-Driven Decision-Making, Marketing, Customer Analysis, Market Analysis, Marketing Strategies, Data Analysis, Time Series Analysis and Forecasting, Trend Analysis, Consumer Behaviour, Data Mining, Data Visualization, Data Visualization Software, Cross Selling, Product Promotion, Key Performance Indicators (KPIs)
Débutant · Cours · 1 à 4 semaines

University of Illinois at Urbana-Champaign
Compétences que vous acquerrez: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Data Storytelling, Internal Controls
Crédit proposé
Certificat d'études supérieures · 6 à 12 mois

Compétences que vous acquerrez: Customer Engagement, Customer Relationship Building, Promotional Strategies, Promotions and Campaigns, Marketing Channel, Telemarketing, Marketing Materials, Event Marketing, Branding, Brand Awareness, Product Promotion, Advertising, Marketing, Brand Management, Marketing Strategies, Digital Advertising, Consumer Behaviour
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Looker (Software), Data Visualization Software, Performance Metric, Marketing Analytics, Data Storytelling, Business Reporting, Data Presentation, Trend Analysis, Grafana, Tableau Software, Performance Reporting, Power BI, Time Series Analysis and Forecasting, Descriptive Analytics, Data Sharing, Data Integration, Stakeholder Communications
Débutant · Cours · 1 à 4 semaines