Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Maryland, College Park
Compétences que vous acquerrez: Contract Review, Intellectual Property, Marketing, Web Presence, Brand Awareness, Marketing Effectiveness, Social Media Content, Branding, Marketing Communications, Brand Management, Brand Marketing, Commercialization, Marketing Strategies, Legal Risk, Market Opportunities, Higher Education, Civil Law, Case Law
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Customer Engagement, Customer Relationship Building, Promotional Strategies, Promotions and Campaigns, Marketing Channel, Telemarketing, Marketing Materials, Event Marketing, Branding, Brand Awareness, Product Promotion, Advertising, Marketing, Brand Management, Marketing Strategies, Digital Advertising, Consumer Behaviour
Mixte · Cours · 1 à 3 mois

O.P. Jindal Global University
Compétences que vous acquerrez: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Customer Insights, Autoencoders, Data-Driven Marketing, Applied Machine Learning, Machine Learning Algorithms, Machine Learning Methods, Marketing, Statistical Machine Learning, Target Audience, Supervised Learning, Python Programming, Algorithms
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Performance Reporting, Marketing Analytics, Business Intelligence, Business Intelligence Software, Dashboard Creation, Data-Driven Marketing, Data Visualization Software, Dashboard, Data Presentation, Power BI, Analytics, Tableau Software, IBM Cognos Analytics, Grafana, Data Integration, Splunk
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Statistical Modeling, Data Validation, Media Planning, Variance Analysis, Regression Analysis, Predictive Analytics, Predictive Modeling, Web Analytics, Forecasting, Trend Analysis, Marketing Analytics, Marketing Budgets, Analytics, Data-Driven Decision-Making, Data Quality, Campaign Planning, Data Integrity
Débutant · Cours · 1 à 4 semaines

University of Maryland, College Park
Compétences que vous acquerrez: Model Evaluation, Apache Hadoop, Machine Learning Methods, AI Personalization, Digital Marketing Tools, Data-Driven Marketing, Customer Analysis, Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Applied Machine Learning, Big Data, Marketing, Customer Insights, Personalized Campaigns, Machine Learning, Artificial Neural Networks, Machine Learning Algorithms, Deep Learning
Débutant · Cours · 1 à 4 semaines

O.P. Jindal Global University
Compétences que vous acquerrez: Marketing Analytics, Supervised Learning, Customer Analysis, Customer Retention, Data-Driven Marketing, Applied Machine Learning, Predictive Analytics, Marketing, Scikit Learn (Machine Learning Library), Machine Learning Methods, AI Personalization, Customer Insights, Machine Learning, Model Deployment, Predictive Modeling, Machine Learning Algorithms, Python Programming, Personalized Service, Model Training, Model Evaluation
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Marketing Budgets, Marketing Effectiveness, Brand Marketing, Marketing Strategies, Marketing Design, Strategic Marketing, Marketing Planning, Brand Management, Campaign Management, Branding, Campaign Planning, Marketing Management, Brand Strategy, Market Analysis, Marketing, Brand Awareness, Marketing Strategy and Techniques, Advertising Campaigns, Marketing Analytics, Customer experience improvement
Mixte · Cours · 1 à 3 mois

Fundação Instituto de Administração
Compétences que vous acquerrez: Marketing Strategies, Customer experience strategy (CX), Strategic Marketing, Data-Driven Marketing, Marketing, Digital Brand Strategy, Digital Marketing, Customer Analysis, Digital Marketing Campaigns, Communication Planning, Integrated Marketing Communications, Marketing Planning, Digital Analysis, Consumer Behaviour, Content Marketing, Customer Insights, Marketing Communications, Target Market, Marketing Analytics, Digital Transformation
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Apprentissage automatique appliqué, Récit de données, IA générative, ChatGPT, Analyse marketing, Automatisation des courriels, Marketing par courrier électronique, Analyse prédictive, Modélisation prédictive, Google Analytics, Analyse numérique, Personnalisation de l'IA, Marketing basé sur les données, Création de tableaux de bord, Évaluation du modèle, Campagnes personnalisées, Fidélisation de la clientèle, L'IA responsable, Analyse du Web, IA responsable, Narration des données
Avancées · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Performance Analysis, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Plan Execution, Performance Improvement, Performance Measurement, Product Marketing, Market Analysis, Product Strategy, Case Studies, Branding, Competitive Analysis, Brand Strategy, Market Opportunities, Consumer Behaviour, Logistics
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Conversion Funnel Analysis, Customer Relationship Management (CRM) Software, Growth Strategies, Process Improvement, Data-Driven Decision-Making
Débutant · Cours · 1 à 4 semaines