Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Côté serveur, Feuilles de style en cascade (CSS), Langage de balisage hypertexte (HTML), Études de cas, Programmation Java, Architecture des logiciels, Conception de sites web, Réutilisation du code, Développement Web Front-End, Interface utilisateur (UI), Développement du programme, Automatisation des courriels, Développement web back-end, Développement Web complet, Tests de développement, Marketing par courrier électronique, Applications Web, MySQL, Intégration frontale, HTML et CSS
Intermédiaire · Cours · 1 à 4 semaines

University of Maryland, College Park
Compétences que vous acquerrez: Model Evaluation, Apache Hadoop, Machine Learning Methods, AI Personalization, Digital Marketing Tools, Data-Driven Marketing, Customer Analysis, Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Applied Machine Learning, Big Data, Marketing, Customer Insights, Personalized Campaigns, Machine Learning, Artificial Neural Networks, Machine Learning Algorithms, Deep Learning
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Performance Reporting, Marketing Analytics, Business Intelligence, Business Intelligence Software, Dashboard Creation, Data-Driven Marketing, Data Visualization Software, Dashboard, Data Presentation, Power BI, Analytics, Tableau Software, IBM Cognos Analytics, Grafana, Data Integration, Splunk
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Instagram, Keyword Research, LinkedIn, Blogs, Lead Generation, Web Analytics and SEO, Events and Conferences, Copywriting, Content Optimization, Professional Networking, No-Code Development, Video Production, Web Analytics, Sales Presentations, Social Media Content, Promotional Materials, Social Media Marketing, Growth Strategies, Search Engine Optimization, Google Ads
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Marketing Budgets, Marketing Effectiveness, Brand Marketing, Marketing Strategies, Marketing Design, Strategic Marketing, Marketing Planning, Brand Management, Campaign Management, Branding, Campaign Planning, Marketing Management, Brand Strategy, Market Analysis, Marketing, Brand Awareness, Marketing Strategy and Techniques, Advertising Campaigns, Marketing Analytics, Customer experience improvement
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Data-Driven Marketing, Spreadsheet Software, Marketing Analytics, Pivot Tables And Charts, Trend Analysis, Marketing Budgets, Marketing Strategies, Microsoft Excel, Google Sheets, Business Reporting, Data-Driven Decision-Making, Performance Reporting, Excel Formulas, Time Series Analysis and Forecasting, Strategic Marketing, Descriptive Analytics, Performance Metric, Business Metrics, Performance Measurement, Strategic Decision-Making
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Dashboard Creation, Dashboard, Data Storytelling, Data Presentation, Marketing Analytics, Key Performance Indicators (KPIs), Driving engagement, Data Visualization, Google Analytics, Performance Reporting, Business Reporting, Performance Measurement, Stakeholder Engagement, Performance Metric, Data Integration, Decision Making
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Statistical Modeling, Data Validation, Media Planning, Variance Analysis, Regression Analysis, Predictive Analytics, Predictive Modeling, Web Analytics, Forecasting, Trend Analysis, Marketing Analytics, Marketing Budgets, Analytics, Data-Driven Decision-Making, Data Quality, Campaign Planning, Data Integrity
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Campaign Management, Digital Marketing Campaigns, Social Media, Content Performance Analysis, Digital Marketing, Performance marketing, Social Media Marketing, Digital Analysis, Digital Media Strategy, Campaign Planning, Social Media Management, Digital Marketing Tools, Case Studies, Social Media Campaigns, Marketing Strategies, Strategic Marketing, Marketing Planning, Social Media Strategy, Marketing, Global Marketing
Mixte · Cours · 1 à 4 semaines

Fundação Instituto de Administração
Compétences que vous acquerrez: Marketing Strategies, Digital Marketing, Data Visualization, Data-Driven Marketing, Performance marketing, Marketing Planning, Marketing Analytics, Data Visualization Software, Key Performance Indicators (KPIs), Consumer Behaviour, Customer Analysis, Performance Measurement, Target Market, Customer Insights, Market Analysis, Data Analysis, Journey Mapping, Unsupervised Learning, Decision Making
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Social Media Campaigns, Social Media Marketing, Social Media Strategy, AI Personalization, Social Media Content, Real Time Data, Personalized Campaigns, Social Media Analytics, Data-Driven Marketing, Marketing Analytics, Customer Insights, Advertising Campaigns, Content Performance Analysis, Target Audience, Marketing Strategies, A/B Testing, Content Creation, Persona Development, Generative AI, Brand Strategy
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Logo Design, Canva (Software), Marketing Design, Marketing Collateral, Marketing Materials, Advertising, Branding, Marketing, Brand Awareness, Creative Design, Promotional Materials, Graphic Design, Aesthetics, Digital Marketing
Débutant · Projet Guidé · Moins de 2 heures