Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Compétences que vous acquerrez: Go To Market Strategy, Product Marketing, Campaign Planning, Product Lifecycle Management, Marketing Planning, Campaign Management, Dependency Analysis, Marketing Effectiveness, Plan Execution, Marketing Budgets, Marketing Channel, Milestones (Project Management), Conversion Funnel Analysis, Planning, Release Management, Resource Allocation, Coordinating, Cross-Functional Collaboration, Marketing Analytics, Customer Acquisition Management
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Personalized Campaigns, Data-Driven Marketing, Marketing Automation, HubSpot CRM, Marketing Strategies, Customer Analysis, Email Automation, Marketing Analytics, Email Marketing, Customer Retention, Customer Relationship Management (CRM) Software, Lead Generation, Prompt Engineering, Data-Driven Decision-Making, Customer Insights, ChatGPT, Market Research, AI Personalization, Campaign Management, Generative AI
Intermédiaire · Spécialisation · 3 à 6 mois

Arizona State University
Compétences que vous acquerrez: Planification des produits, Publicité, Marketing, Communication marketing, Rapports de gestion, Planification des activités, Planification du marketing, Correspondance commerciale, L'écoute active, Négociation, Achats, Présentations commerciales, Techniques de vente, Facilitation de réunions, Langue anglaise, L'idée, Communication d'entreprise, Rédaction commerciale, Remue-méninges, Planification de la campagne, Rédaction d'affaires
Intermédiaire · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Social Media Campaigns, Social Media Marketing, Target Audience, Digital Brand Strategy, Digital Media Strategy, Social Media, Target Market, Social Media Management, Digital Content, Social Media Strategy, Social Media Content, Marketing, Blogs, E-Commerce, Content Marketing, Digital Marketing, Business Marketing, Sustainable Business, Business, Student Services
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Content Performance Analysis, Video Production, Content Scheduling, Meta Ads Manager, Writing, Social Media Analytics, Canva (Software), Facebook, Content Creation, Storytelling, Data-Driven Marketing, Copywriting, Online Advertising, Videography, Persona Development, Photography, Marketing Analytics, Social Media, Content Strategy, ChatGPT
Débutant · Spécialisation · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Marketing Automation, Marketing Effectiveness, Marketing Operations, Marketing Analytics, Data-Driven Marketing, Marketing Strategies, Customer Retention, Growth Strategies, Customer Acquisition Management, HubSpot CRM, Customer experience strategy (CX), Customer Analysis, Email Marketing, Campaign Management, Campaign Planning, Performance Measurement, Business Metrics, Customer Engagement, Key Performance Indicators (KPIs), Customer Communications Management
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Data Cleansing, Marketing Operations, Marketing Analytics, Data Preprocessing, Data Manipulation, Data Quality, Data Transformation, Data Wrangling, Data Synthesis, Data Mapping, Google Analytics, Code Review, Data Validation, Cross-Channel Marketing, Data Integrity, Software Technical Review, Verification And Validation, SQL, Data Modeling, Data Analysis
Débutant · Cours · 1 à 3 mois

University of Pennsylvania
Compétences que vous acquerrez: Operations Management, Balance Sheet, Process Analysis, Operations, Business Operations, Operational Efficiency, Financial Statement Analysis, Process Improvement, Financial Statements, Customer Analysis, Financial Accounting, Capital Budgeting, Branding, Financial Modeling, Financial Analysis, Brand Strategy, Marketing, Analysis, Case Studies, Business Analysis
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Brand Management, Brand Strategy, Branding, Brand Marketing, Integrated Marketing Communications, Brand Awareness, Strategic Marketing, Consumer Behaviour, Digital Brand Strategy, Marketing, Target Market, Marketing Management, Marketing Communications, Cross-Channel Marketing, Business Strategy, Customer Analysis, Marketing Strategy and Techniques, Promotional Strategies, Marketing Psychology, Web Presence
Mixte · Cours · 1 à 3 mois

Northwestern University
Compétences que vous acquerrez: Données en temps réel, Marketing des médias sociaux, Collecte de données, Exploration de texte, Analyse marketing, Big Data, Stratégie de contenu, Stratégie en matière de médias sociaux, Analyse, Collecte des données, Gestion de crise, Marketing basé sur les données, Contenu des médias sociaux, Médias sociaux, Prise de décision fondée sur des données, Analyse des médias sociaux
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Performance marketing, Paid media, Pay Per Click Advertising, Digital Advertising, Online Advertising, Digital Media Strategy, Data-Driven Marketing, Digital Analysis, Campaign Management, Marketing Analytics, Marketing Effectiveness, Marketing Budgets, Digital Marketing Campaigns, Digital Marketing, Media Planning, Social Media Campaigns, Performance Analysis, Performance Measurement, Cost Containment, Cross-Channel Marketing
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Customer Relationship Management (CRM) Software, Sales Pipelines, Customer Relationship Management, Marketing Automation, Customer Retention, Personalized Campaigns, Lead Generation, Marketing Analytics, Sales Process, Customer Analysis, Sales Development, Customer Engagement, Prospecting and Qualification, Customer Insights, Workflow Management, Customer Communications Management, Target Audience, Business Metrics, Process Analysis, Sales Support
Débutant · Cours · 1 à 4 semaines